全球最具代表性的美式餐廳　TGI FRIDAYS歡慶在台26週年！ 2017年三大策略逆境突圍 穩坐美式餐飲龍頭地位 | EYE On Taiwan Media

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全球最具代表性的美式餐廳　TGI FRIDAYS歡慶在台26週年！ 2017年三大策略逆境突圍 穩坐美式餐飲龍頭地位

　TGI FRIDAYS自1991年登台以來，每年持續致力研發新菜，保留經典熱銷菜色、結合季節性限定菜單，提供消費者豐富多元的新鮮選擇！其中，全球知名的經典招牌－炭烤豬肋排，一年銷量可堆疊等同19萬個知名籃球員林書豪身高！經典開胃菜－烤馬鈴薯皮，一年銷量則可堆疊出59座自由女神像！

201711100001 1

跳脫美式料理侷限　延續品牌經典、大玩創新風味

招牌炭烤豬肋排 年銷量達19萬個林書豪！

201711100001 (1)　　美式餐飲龍頭品牌TGI FRIDAYS登台邁向第26週年！近年台灣餐飲市場競爭激烈，根據台灣連鎖暨加盟協會統計，近五年增加上千家餐廳，全台新品牌數可望創下歷年新高，資深品牌危機四伏，TGI FRIDAYS以三大策略成功逆境突圍，勇創亮眼表現！其中，全球知名的經典招牌－炭烤豬肋排，年銷量可堆疊出19萬個林書豪身高，成功創下熱銷佳績！

TGI FRIDAYS台灣營運資深副總裁李宏智進一步表示：「台灣餐飲市場龍爭虎鬥，各國創新品牌不斷進駐、搶占市場，加上消費者熱愛嚐鮮的特性，使得品牌在台經營相當挑戰。今年，是TGI FRIDAYS登台第26年，今年的總營業額預估能夠成長逾5%，自北軒餐飲集團2014年接手以來，邁向第3個年頭，能擁有這樣穩固成長的成績，真心感謝每一位喜愛與支持我們品牌的顧客！我們會繼續努力，以最創新的手法、將最經典道地的美式料理，提供給全台消費者！」

品牌越資深越挑戰 TGI FRIDAYS三大策略逆境突圍

總營業額成長超過5% 集團總營收上看10億 穩坐美式餐飲龍頭地位！

TGI FRIDAYS自2014年由北軒餐飲集團承接代理經營權，與Texas Roadhouse成為北軒餐飲集團旗下兩大品牌，今年TGI FRIDAYS營收表現創下佳績，同店數來客數成長3.7%，預估今年的總營業額可成長達5%，為北軒餐飲集團奪下亮眼成績！Texas Roadhouse總營業額則成長9%，2017年北軒餐飲集團旗下兩大品牌總營業額上看10億元！兩大品牌的優異表現為北軒集團注入強心針，更計畫今年再引進一全新義式料理品牌－Amaroni’s，預計12月開幕，集團企業版圖持續擴張、捷報不斷！

201711100001 (2)

自北軒餐飲集團接手以來，持續致力喚起台灣TGI FRIDAYS員工們對品牌紅白血液的認同與向心力，在今年6月份，特別邀請到美式連鎖餐飲界傳奇教父-TGI FRIDAYS創辦執行長丹尼爾．史考金（Daniel R. Scoggin）親自來台，與台灣員工零距離互動交流、傳遞品牌文化與精神，創辦執行長丹尼爾．史考金（Daniel R. Scoggin）更稱讚台灣團隊表現優異有活力，充滿了FRIDAYS不可缺少的熱情特質！此外，源自於FRIDAYS的花式調酒文化也在今年創下佳績，台灣調酒師選手Vincent年僅20歲，再次代表台灣，於10月份參加世界盃花式調酒大賽，在冠軍賽中從9位各國選手脫穎而出，奪得世界盃第2名的優異成績！

 

近年來台灣餐飲市場龍爭虎鬥，根據台灣連鎖暨加盟協會統計，近五年內增加上千家餐廳，全台新品牌數可望創下歷年新高，可謂資深餐飲品牌最嚴峻的一年，即使大環境競爭激烈，TGI FRIDAYS仍以三大策略成功逆境突圍，勇創亮眼表現！

【2017年TGI FRIDAYS三大策略】

  • 菜色推陳出新：2017年持續致力研發各式新菜、不斷推陳出新，2月份推出【有義式小館】、5月份推出【WHAT’S NEW at FRIDAYS這夏玩新味】、8月份推出【家家酒】，成功創造市場話題，並提升消費者對品牌新鮮感！
  • 進軍零售通路：招牌菜之一BBQ豬肋排，首度進軍好市多Costco大賣場零售販售，自7月底正式試賣以來，廣受消費者喜愛！
  • 多元行銷搶市：運用網路直播趨勢，結合8月份【家家酒】新菜上市，邀請超人氣網路紅人合作，連續三場直播，總共創下高達23萬觀看人次，成功製造網路話題、引發熱烈討論！

展望2018年，TGI FRIDAYS預計再展2間分店，將規劃新型態店型，特別鎖定交通樞紐地段，打造小坪數店面，以優化菜單品項，來達到高坪效、高迴轉率之目標，預估總營業額可望再成長3%！

從經典到創新 跳脫美式料理侷限｜五大明星菜色齊聚 熱潮再現

經典招牌炭烤豬肋排 一年銷量可堆疊出19萬個林書豪！

TGI FRIDAYS自1991年登台以來，每年持續致力研發新菜，保留經典熱銷菜色、結合季節性限定菜單，提供消費者豐富多元的新鮮選擇！其中，全球知名的經典招牌－炭烤豬肋排，一年銷量可堆疊等同19萬個知名籃球員林書豪身高！經典開胃菜－烤馬鈴薯皮，一年銷量則可堆疊出59座自由女神像！

在登台26週年之際，TGI FRIDAYS特別公布2017年五大明星菜色，自11月7日起至12月11日推出獨家限定優惠！

【TGI FRIDAYS 2017年五大明星菜色】

  • 201711100001 (4)炭烤豬肋排，FRIDAYS最經典的招牌菜色，將整塊鮮嫩豬肋排，以FRIDYAS特別的烹調法慢火炭烤後，塗上特選的烤肉醬，再慢火烘烤。一口咬下散發層層肉香，搭配熱騰騰的現炸薯條與清爽的涼拌捲心菜，大幅滿足口腹之慾！
  • 星期五香烤半雞，將半隻鮮嫩雞，以紐奧良調味料及迷迭香等食材調味後，以FRIDAYS特別烹調法慢火炭烤，完整鎖住精華肉汁，酥脆表皮、多汁的鮮嫩肉質，再配上季節時蔬與寇比起司馬鈴薯泥，讓人食指大動、意猶未盡！
  • 肋眼牛排，精選肋眼牛排，以新鮮黑胡椒與特製香料調味後，精心炭烤至消費者指定的熟度，口感富有嚼勁、內層軟嫩多汁，散發濃郁的牛肉香氣！
  • 費特希尼鮮蝦雞肉寬麵，特別選用費特希尼義大利寬麵，搭配鮮嫩雞肉及鮮蝦，加入紐奧良調味料及香濃奶油一同拌炒，完美融合各式香氣，最後撒上帕米森起司與青蔥，風味更甚！
  • 加勒比海海鮮飯，將充滿咖哩風味的茉莉香米飯，加入雞肉、蝴蝶蝦、小管圈等食材大火拌炒後加入香菜，口口都能吃到不同層次風味！

 

與時俱進玩創意！歡慶登台26年　募集全台消費者共襄盛舉FRIDAYS嘉年華

集結新時代網路紅人力量　宣傳影片上線一周即突破13萬次觀看！

與時俱進玩創意！為歡慶TGI FRIDAYS登台26周年，將在11月11日舉辦FRIDAYS嘉年華活動，特別邀請三位知名網路紅人拍攝宣傳影片，集結網路紅人力量一同宣傳，募集全台26年來從未吃過FRIDAYS的消費者，熱情邀請52位消費者免費參加FRIDAYS嘉年華，宣傳影片上線一周即突破13萬次觀看人次，成功引發熱烈討論！

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