添好運3年登「台灣店數最多的港式點心餐廳」 啟動自創品牌佈局 目標成為全方位餐飲集團 | EYE On Taiwan Media
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添好運3年登「台灣店數最多的港式點心餐廳」 啟動自創品牌佈局 目標成為全方位餐飲集團

和億生活集團創立邁向第4年,2017年匯集三大亞洲米其林一星品牌,香港米其林一星港點「添好運」、新加坡米其林一星小販「了凡油雞飯‧麵」、東京米其林一星拉麵「Tsuta蔦」相繼登台,2017年底更進軍台中西屯區JMall商場打造亞洲米其林一條街,掀起話題熱潮!

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和億生活集團 2017年成果亮眼 總營收達12
2018年營運全面優化 新展店X新店型續拚成長

和億生活集團創立邁向第4年,2017年匯集三大亞洲米其林一星品牌,香港米其林一星港點「添好運」、新加坡米其林一星小販「了凡油雞飯‧麵」、東京米其林一星拉麵「Tsuta蔦」相繼登台,2017年底更進軍台中西屯區JMall商場打造亞洲米其林一條街,掀起話題熱潮!和億生活集團以餐飲品牌代理、自營商場「HOYII北車站」雙版圖持續邁進、穩健經營,2017年全集團總營收高達12億!迎接2018年,和億生活集團將展開營運全面優化,及新展店加乘新店型的推出,續拚業績成長動能;同時,也將啟動自創品牌佈局,朝向「全方位餐飲集團」的中長期發展目標邁進,2018年全集團總營收上看16億元!
和億生活集團董事長林晉頡表示:「2017年對和億生活集團是相當重要的里程碑,在如此競爭的環境下,依然創造亮眼表現,我們誠心感謝所有消費者支持!同時,我們今年也開啟自創品牌佈局,目標是3-5年內推出,由和億生活團隊自行研發與營運的餐飲品牌,也因此我們網羅餐飲產業的資深專業經理人-蘇嬉螢女士,加入團隊擔任執行長,我則持續擔任和億生活集團董事長的職務,與她一起帶領團隊,將和億生活打造成全方位餐飲集團!」

2017年和億生活集團 美食商場與餐飲代理 雙主軸齊力並進
添好運3年登台灣店數最多的港式點心餐廳!

和億生活集團以美食商場與餐飲代理為兩大事業,雙主軸齊力並進,2017年全集團總營收創下12億!自營美食商場-HOYII北車站,自2015年開幕,成功邀請各大知名美食進駐,包含文青風火鍋-石研室、超人氣甜點-塔利亞、日本最大連鎖豬排專門店-吉豚屋,緊接著知名拉麵品牌-麵屋武藏及療癒系鐵板料理-芙林鐵板燒也將登場,未來會持續邀約更多優質美食進駐商場,給予消費者多元的美食體驗。2017年HOYII北車站客流與營收都更加穩定;此外,2017年舉辦多場文藝活動,如7月夏星光美食活動的週六星空電影夜、9月秋日漫步活動的行動雕像街頭藝人等,更拍攝主題微電影,結合文創空間與特色活動,深耕經營「精緻文創X美食商場」定位!

餐飲代理事業方面,和億生活集團匯集三大亞洲米其林一星品牌,香港米其林一星港點「添好運」、新加坡米其林一星小販「了凡油雞飯‧麵」、東京米其林一星拉麵「Tsuta蔦」,三品牌全台總店數共14家,創下近10億元營收的優異成果!

一、香港米其林一星港點「添好運」

添好運2017年展現台灣團隊研發實力,針對農曆春節、端午節及中秋節,分別推出春節糕點、端午粽及中秋月餅共3款節慶禮盒,廣受好評。其中,中秋月餅禮盒更獲得蘋果日報評比,廣式類亞軍獎項;3款節慶禮盒銷售總額超過1000萬元,以道地的港式點心風味,受到眾多消費者支持與喜愛!添好運自2014年登台,營收3年以來已成長超過2倍,獲得高達500萬來客人次的支持,更在短短3年內,成為台灣分店數最多的港式點心餐廳,成功引領台灣餐飲市場港點潮流!

添好運2014年的開店目標為5年10家分店,目前已達9家,將在2018年6月開出第10家分店,提前成功達標,未來將更重於營運優化,希望持續增加消費者滿意度。

二、新加坡米其林一星小販「了凡油雞飯‧麵」

了凡油雞飯‧麵以招牌4大菜色:油雞、叉燒、燒肉、排骨,分別搭配飯、麵不同主食,迅速累積忠實愛好者。最具代表性的油雞,更創下一天狂賣300隻的熱銷佳績!2017年底進軍台中地區,開立第2間分店,發展穩定、來客數不斷攀升,首次推出年菜組合,全雞單日營業額成長高達50倍,成為和億生活集團未來展店佈局的主力品牌之一。

展店計畫方面,將鎖定北部及中部,並且以新展店加乘新店型,除了商場店中店,接下來了凡油雞飯‧麵也將發展百貨美食街與街邊獨立店面等多元店型。台灣第3家分店,已在2018年2月進駐人潮匯聚的CITYLINK松山壹號店;今年4月更將進駐台灣最重要的地標-台北101的地下美食街,這也將是了凡油雞飯‧麵在台的首家美食街店型,將更滿足觀光客與信義商圈消費者快食的需求,預計將吸引眾多饕客的朝聖。而在5月緊接著登場的則是台中的第2家分店,屆時了凡油雞飯‧麵在台灣也將達到5家分店的規模,展現快速展店實力。

三、東京米其林一星拉麵「Tsuta蔦」

Tsuta蔦以獨創中西合璧的清新口感,首創松露結合拉麵,創造驚奇且前所未有的拉麵體驗。招牌醬油拉麵至今仍是店裡的銷售NO.1,在台灣拉麵迷心中樹立無可撼動的拉麵地位!Tsuta蔦創辦主廚-大西祐貴(Onishi Yuki)先生為感謝拉麵迷的支持,更特別為台灣打造獨家限定-味噌系列拉麵、赤肉燥拉麵,誠意展現對台灣市場的重視!未來也將持續攜手台灣團隊,持續研發新品項,邀請消費者一起感受東京派的時尚拉麵饗宴。

2018年營運全面優化 啟動自創品牌佈局 3-5年內正式推出

新任和億生活執行長蘇嬉螢 為企業轉型添翼新動能
和億生活集團新任執行長-蘇嬉螢,今首度公開亮相,宣布正式加入和億生活集團,為企業轉型添翼新動能!2018年將針對營運、產品、服務及行銷4大方面,如餐點品質、出餐速度、桌邊服務、產品研發等重點,推動營運360度全面優化,持續增加消費者滿意度。此外,亦將正式啟動自創品牌佈局,未來將帶領集團朝向全方位餐飲集團為目標!
和億生活集團執行長蘇嬉螢表示:「很榮幸能加入這個大家庭,也謝謝林董事長的肯定!和億生活集團在短短3年內,就創造優秀的品牌素質及產品競爭力,我將持續帶領團隊朝著目標推進。2018年,首要任務就是協助和億生活啟動自創品牌的佈局規畫,期望在3-5年內推出自創品牌,全體同仁都將以100分的努力與熱情來完成這個目標!」

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