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國際知名建築活動「打開台北 | Open House Taipei首獲正式授權2020全球唯二全開放實體活動城市 今秋台北成世界建築圈注目焦點 AMD CEO to speak at COMPUTEX int’l presser on May 27 about new high-performance computing technologies Sowers Action raises more than HK$700,000 in Charity Golf Tournament 2019 for underprivileged children Sowers Action staging charity golf event to raise funds for children in need of education and care 3D Projection Mapping Light Shows Rock the Most Beautiful Christmasland in Taiwan Decoration Lights Create Dreamy Light Zones to Stun the World The Pool Debuts Internationally Renowned Art Installation in Taiwan 好妝容!秒集氣!NU COLOUR 護膚彩妝系列 訂製保養系妝容,時尚大勢色顯現自我風格 2018 Christmasland kicks off in New Taipei City with dazzling 3D light show Biometrics needed for Taiwanese applying to study and work in Canada Lextar launches VCSEL products for 3D depth-sensing China Airlines embraces new 60th anniversary GO theme for 2019 Calendar 2018 Christmasland in New Taipei City to kick off on Nov. 16 Airbus and China Airlines present A350-900 with special joint livery SkyTeam invites Frequent Flyers to shape the alliance of the future Weiwuying, the world’s largest performing arts center under one roof, to open on Oct 13 in Kaohsiung Acer unveils self-driving concept Car A350 joint livery with China Airlines and Airbus arriving in Taiwan in October CTS to host World Cup Final Night in front of Presidential Office Sunday TrendForce: VR market sees marginal growth in 2018; competition between Oculus and HTC in China to intensify Three-member Taiwan team heading to Prague for 40-day, 16,000-km Mongol Rally Taiwan launches digital library offering 3D models of heritage sites China Airlines presents new in-flight menu for passengers and summer holiday makers US State Department helps broaden remedial English teaching in Taiwan; outgoing AIT Director Moy honored FOOD TAIPEI 2018 attracts record 62,000 visitors, including 8,000 international buyers China Airlines to launch Kaohsiung-Hong Kong- Jakarta route in July Gov’t rolls out plans to save struggling tourist industry in southern Taiwan How about a Michelin-starred gastronomic experience in the sky with Mandarin Oriental, Taipei via Thai Airways? AIT unveils US$255 million new office complex in Taipei to enhance exchanges Driven by Apple and other smartwatch suppliers, demand for infrared optical components expected to grow stronger: TrendForce COMPUTEX 2018 kicks off new chapter of future technologies China Airlines protects the Earth with dual ISO certifications Making the most of miles SkyTeam introduces multi-airline award travel booking COMPUTEX 2018 joins major technology firms to seek new opportunities in blockchain applications Acer debuts first 15-inch convertible Chromebook, Predator Orion 5000 gaming desktops & 15-inch Swift 5 notebook among others 故宮5/26曬書節開跑 打造清明上河圖市集 AUO announces world’s highest resolution and full-color TFT driven micro-LED display technology New incentives for tourists: One-night free hotel accommodation for visitors traveling to Taitung, Tainan, Kaohsiung, Pingtung & Penghu COMPUTEX 2018: InnoVEX features six highlights and explores next blue-ocean opportunities 數位故宮揚名國際!台灣故宮榮獲AAM繆思獎、美國休士頓影展八大獎項 Discounts and free admissions offered to mark International Museum Day in Taiwan Formosa Int’l Hotels Corp announces strategic alliance with InterContinental Hotels Group Bring your cameras: Bigleaf hydrangeas are in season around Taiwan Not dull at all– Britshake offers a very British brunch and afternoon tea Going green in Taipei: Free coffee for cyclists at YouBike stations and free parking for electric scooters Amaroni’s Taipei sets to overturn Taiwan’s Italian tastes with hearty meals Regent Taipei to offer special packages to thank mothers this 2018 Mother’s Day Sowers Action sets fundraising record in Hong Kong’s Charity Golf Tournament — NT$2.6 million for poor children in need of education Cryptojacking tops attack toolkits, signaling massive threat to cyber & personal security Eye On Taiwan Media helps raise funds for Hong Kong’s charity group Sowers Action to aid underprivileged children Fulong International Sand Sculpture Festival: Underground artworks to be unveiled during the journey into the golden sands A better way to eat more vegetables at VEGE CREEK Emerging technologies like 5G, blockchain among key themes in COMPUTEX 2018 World’s third largest FASTENER TAIWAN 2018 sets new milestone Sea of white calla lilies at Taipei’s Zhuzihu promises a relaxing stay for visitors Lextar releases state-of-the-art adaptive driving beam LED headlight module system Acer teams up with major hospitals in Taiwan to provide cloud-based remote healthcare services Hip and trendy choices for the foodie souls along Taipei Metro Blue Line Supply chain hub for functional fashion opens to boost textile industry  Le Meridien Taipei to go dark to shine light on climate change with Earth Hour 2018 Taiwan’s own international music festival Looptopia coming this spring break Gov’t to roll out multi-language interpretation service for tourists Taiwan to take part in Hong Kong International Film & TV Market, film festival Don’t miss out on these newest starred Taipei Michelin restaurants World-class dancing fountain show in Bitan, New Taipei City a feast for the eyes 2018 Taipei International Bakery/Equipment Expo to open in Taipei along with three global competitions Greater Taipei’s new “All-Pass Ticket” offers commuters unlimited rides at NT$1,280 per month or NT$42 per day Looking for good food at reasonable prices? Here’s a full list of Michelin’s Bib Gourmand Selection; Taipei star guide available March 14 Apple snails a treat? Migrant workers contract rat lungworm after eating them uncooked Hong Kong’s designer handbag Chic by R&B sets sights on Taiwan as part of its global development strategy Forecast – Low temperatures around Taiwan later this week, warmer weather expected next Monday Late journalist-diplomat Joe Hung remembered as man of erudition and veracity Come and feast on Dominica’s art, food, jewelry all-in-one at Taipei’s Grand Hotel Million-dollar jobs on offer! Taiwan’s major carrier China Airlines recruiting 100 pilots in 2018 2018 Taiwan Lantern Festival kicks off in Chiayi — largest ever held in Taiwan TRA launches train ticket plus hotel package to boost Hualien tourism after fatal quake TrendForce: Mobile DRAM revenues hit new high of US$8 billion in 4Q17, but expected to grow slower in 1Q18 due to weaker demand Predicted rising price of toilet paper prompts shopping frenzy A pictorial glimpse of the Taipei Lantern Festival Back to work: What’s the best coffee to energize you? Things to do this weekend: Taipei Lantern Festival to kick off with dazzling lighting ceremony in Ximending Acer ITS’ smart parking meter solution takes home ‘Global ICT Excellence Award– Private Sector Excellence’ Taiwan’s Palace Museum tells us how ancient and modern meet Acer win 12 iF Design Awards in 2018 For a Shanghainese Chinese New Year, look no further from Shanghai Pavilion A yummy guide to Kinmen eateries as told by the nostalgic veterans Global smartphone market to remain weak in 2018: TrendForce Mandarin Oriental, Taipei ranked No 1 among top 10 luxury hotels in Taiwan: TripAdvisor Filipino caregiver among 10 people killed by powerful quake in Hualien Rescuers search for survivors as fresh quake rattles eastern Taiwan; 7 killed and 60 missing so far A walk through Dihua New Year Market Gov’t urged to be tough against people misusing boarding passes Blanket of snow covers Taiwan’s high mountains as cold snap kills 49 in a day Contaminated Malaysian durian coffee mix not imported to Taiwan: FDA Regent Taipei to present Japanese Kakiyasu beef; offer customers unique experience of Wagyu 150 local constestants to compete in 2018 Fishackathon Taipei for global final It’s better to walk briskly than aiming for a daily 10,000 steps: expert AIT co-sponsors 2018 Fu-Jen University Jazz Camp in Kinmen, New Taipei City Taiwan’s global trade competitiveness drops for sixth consecutive year: survey Hotels in Taiwan’s beach resort town Kenting see business downturn despite CNY holiday Stay warm: Weeklong cold snap arrives along with rain Tourism Bureau sees productive year ahead after its efforts to assist local industry Jiji railway line in central Taiwan set to be new tourist hotspot Yuck! Beware of the baked goods mixed with rotten eggs Early arrival of cherry blossoms to greet the Yangmingshan Flower Season in Taipei Must-see and must-eat places in “Lesser Kinmen” Kinmen, a sensory paradise for the tastebuds and the eye Strolling with eyes wide open, Kinmen is rich in aesthetic appeal and historical attractions It is all about AI robots: they can play the roles of sex partners and therapy, or cops to tackle crimes Taiwan axes 176 extra Lunar New Year flights from China, 50,000 passengers may be affected Taiwan’s CAL HQ awarded Diamond-rated green building; saves 23,000 kWh of power in 2017  Food safety makes up half of 2017 top ten consumer news: watchdog (Part 2) Dolores O’Riordan, The Cranberries lead singer, dies at 46 Food safety makes up half of 2017 top ten consumer news: watchdog (Part 1) Early arrival of Laomei Green Rock Troughs Cold snap kills close to 300 in Taiwan, warmer weather forecast Celine Dion to give two concerts in Taipei in July as part of her Live 2018 Asian tour Apple’s iOS 11.2.2 may slow iPhone performance by as much as 50% AIT to hold 2018 Fishackathon in Taipei and Kaohsiung for marine conservation 賀!連續七年榮獲世界SPA大獎 住晶華贈沐蘭SPA雙人療程 台北喜來登辰園新廚上任展身手 「漁粵」龍門
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9/26開搶試營運預約 免門票加送200消費券好幸福

比漾聯名卡超級週 4/16(四)起雙北最優回饋 聯名卡全館2020送220 珠寶/大家電9900送1000 橘色俱樂部X兒童卡 比漾會員分眾優惠加乘 比漾雲店三號 4月下旬PChome盛大開站

比漾廣場4/16(四)起「聯名卡超級週」強勢登場!搶在母親節檔期前,比漾廣場4/16(四)~4/22(三)再次推出【比漾廣場聯名卡超級週】,台新銀行比漾聯名卡友獨享七天市場同期最低贈獎門檻滿2020送220,回饋直逼11%,挑戰市場最優聯名卡!首四日滿5千再多送1百!!

比漾廣場4/16(四)起「聯名卡超級週」強勢登場!搶在母親節檔期前,比漾廣場4/16(四)~4/22(三)再次推出【比漾廣場聯名卡超級週】,台新銀行比漾聯名卡友獨享七天市場同期最低贈獎門檻滿2020送220,回饋直逼11%,挑戰市場最優聯名卡!首四日滿5千再多送1百!!除此之外更是首次祭出珠寶區/大家電超級週滿9900再多送1000,前所未有的高回饋!誠意滿滿就是要讓廣大的卡友們,在母親節能夠買得划算!

2020年比漾廣場針對年長及兒童世代顧客,分別推出橘色俱樂部及兒童卡,採分眾行銷的方式對不同年齡層的顧客提供專屬課程及館內多項優惠,其中橘色俱樂部更是目前市場上首創,2月底推出目前已有超過500人辦卡。

比漾超級週第三回 刷聯名卡回饋11%  同級門檻最高回饋!!

100件推薦商品!!  挑戰雙北最優惠!!!

今年是比漾廣場推出聯名卡的第三年,每年超級週比漾廣場都推出最優惠的加碼回饋卡友,為全年度台新銀行比漾聯名卡最強回饋。4/16(四)-4/22(三)凡持台新銀行比漾聯名卡全館單櫃消費滿2020即贈220贈品券珠寶區/大家電單櫃滿9,900贈1,000贈品券,回饋率達10.89%,可為上半年最超值採購時機。

比漾廣場更攜手館內各品牌,推出百大精選商品聯名卡獨家優惠,從化妝品、保養品、服飾、女鞋、家電家用品到館內各餐廳,持聯名卡消費都享有獨家價格或贈品,回饋卡友不手軟!

超級週最優加碼

  • 4/16(四)-4/22(三) 全館指定櫃位刷聯名卡2,020贈220贈品券。(可累贈,不限量)
  • 4/16(四)-4/22(三) 珠寶區/大家電9,900贈1,000贈品券。(可累贈,不限量)
  • 4/16(四)-4/19(日) 全館指定櫃位刷聯名卡5,000再加贈100贈品券。(不累贈,限量300份)

超級週聯名卡獨家商品  時尚實用兼具

母親節可說是上半年度最重要的節日,比漾廣場今年特別聯手館內品牌,從時尚潮品、頂級精品、生活實用等層面入手,嚴選各大品牌優質商品,推出比漾獨享優惠,讓不同需求及不同預算的顧客都能盡最大的心力孝敬媽媽,並且買到最划算的好禮!
超級週聯名卡獨家商品

  • 1F DIOR迪奧極效賦活精萃組(極效賦活精萃50ml(正貨)+逆時能量奇肌水50ml+極效賦活眼部精萃5ml+逆時能量奇肌霜15ml+美妍包) 價值4,600元 聯名卡加贈品牌精美禮品乙份
  • 1F LANCOME超未來修護明星組(超未來肌因賦活露50ml(正貨)+超進化肌因活性安瓶20ml(正貨)+超未來肌因賦活露7mlx2+超進化肌因活性安瓶4mlx2) 價值9,630元 聯名卡價6,400元
  • 1F SK-II青春露TOKYO GIRL 限定版(粉紅色/黑色) 建議零售價6,575元 特價5,918元
  • 1F ESTEE LAUDER保濕透亮原生露組 (微分子肌底原生露200m(正貨)+微分子肌底原生露15ml+鑽石立體緊顏霜7ml+Pro全能防曬超輕感水凝露SPF50 PA++++ 7ml)

價值5,168元 特價3,850元 聯名卡加贈原生露15ml一組(限量10組)

  • 1F SHISEIDO(T) 美白水嫩組(莉薇特麗美白化妝水130ml+莉薇特麗美白乳液100ml)
    價值5,900元 特價4,500元 聯名卡價4,050元
  • B1 PUMA麂皮女款休閒鞋 原價 2,980元  聯名卡價 1,690元
  • 5F Vitamix E320全營養調理機+1.4L容杯 送料理工具組+黑芝麻2包 (價值1,100元 )

原價 31,600 元  特價 24,000元  憑聯名卡加贈比漾廣場贈品券800(不累贈)

  • 5F Haier海爾醛效抗敏小H空氣清淨機(抗5 /除甲醛) 原價8,990元 比漾獨家價4,888元

 

春季12大新品牌強勢進駐 打造永和潮時尚

比漾廣場持續引進多元品牌服務消費者,三月以來英倫潮流品牌Allsaints、藝人指定飾品品牌Lucy’s、時尚運動潮牌PUMA、國產第一化妝品、男性服飾皮爾卡登及香氛保養品牌Joan’s Keeper…等知名品牌輪番進駐,為比漾廣場增添不同風貌,也藉由不同型態櫃位,滿足各類型顧客的消費需求。
比漾廣場新櫃進駐

  • B1 Lucy’s 藝人指定流行飾品首選品牌,周周推出300款新品
  • B1 PUMA 時尚潮流運動品牌指標,
  • B1 TATA  歐美同步時尚潮流女裝
  • 1F Allsaints 英倫潮流品牌,皮衣經典品牌
  • 1F MG 天然植萃洗髮精專業品牌
  • 1F 第一化妝品 MIT台灣化妝品,自然簡單無負擔
  • 1F Joan’s Keeper 使用天然蜂蜜和天然成份打造的化妝品
  • 2F Salasusu 日系簡約設計風格,傳達手作藺草包的溫暖
  • 3F The little house 分享溫暖及設計的童裝
  • 5F 皮爾卡登 經典設計男裝品牌,享受時尚與休閒
  • 5F 義廚寶 義大利設計時尚鍋具,輕鬆煮出好味道

 

比漾廣場母親節感恩回饋 4/23(四)起全館累計滿3000送200

緊接著4/23(四)至5/10(日)是比漾廣場母親節主檔期,期間推出了全檔期全館跨櫃累計滿3,000送200! 今年比漾廣場將母親節全館滿額贈門檻降低至3仟,同時也將B2秀朗市場美食街櫃位也納入參加,要讓顧客買得開心,換得輕鬆!

同期間,自4/23(四)至5/03(日)共11天比漾廣場也提供珠寶、大家電、施舒雅累計滿10,000送1,000。以上兩項全館贈獎,台新比漾聯名卡卡友在4/23(四)~5/03(日)也享有消費滿5,000再多加送100元贈品券,全檔期共規劃了六波各種聯名卡再加碼,持續享有最高禮遇!

比漾廣場母親節全館活動

  • 4/23(四) -5/10(日) 全館指定櫃位當日跨櫃累計滿3000贈200贈品券(可累贈)
  • 4/23(四) -5/03(日) 大家電/珠寶/施舒雅當日單櫃滿10,000贈1,000贈品券(可累贈)

台新銀行比漾聯名卡期間加碼

  • 4/23(四)-4/26(日) 1F化妝品區/3F內睡衣當日單櫃滿3,000加贈100贈品券(可累贈)。
  • 4/23(四)-4/26(日) 全館任一單櫃當日單櫃5,000再加贈100贈品券(不累贈,限量100份)。
  • 5/1(五)-5/3(日) 5F全區當日累計滿5,000加贈100贈品券(可累贈)。
  • 5/1(五)-5/3(日) 全館當日單櫃消費滿500贈華齊堂葡萄糖胺飲乙瓶(不累贈,限量300份)。
  • 5/2(六)-5/3(日) 全館當日單櫃累計滿10,000加贈200贈品券(不累贈,限量50份)。
  • 5/8(五)-5/10(日) 全館服飾/鞋區當日單櫃滿3,000加贈100贈品券(可累贈)。

不只聯名卡加碼再加碼,比漾廣場也針對廣大會員推出會員獨享加碼贈品

  • 【慈母手中線】4/23(四)-4/30(四) 扣會員點數1點贈金門鬍鬚伯麵線乙份。
    (每日限量500份,不累贈,每人每卡每日限兌換乙次乙份,不可代領)
  • 【秀朗市場里長大放送】5/1(五)-5/10(日)全館累計滿500發票,贈50元B2指定櫃位抵用券。(每日限量300,不累贈,每人每卡每日限兌換乙次乙份)
  • 5/1(五)-5/3(日)當日單櫃滿18,800贈歐舒丹花漾氣氛護手霜禮盒組(期間限量共30份)
  • 5/8(五)-5/10(日)當日單櫃滿18,800贈益康屋聰明節能版(期間限量共30份)

橘色俱樂部X兒童卡 分眾行銷鞏固不同客群
 會員分眾行銷是比漾廣場今年全力投注的重點之一,今年三、四月份比漾廣場推出橘色俱樂部兒童卡,分別針對60歲以上會員及12歲以下兒童量身訂做專屬卡片,具會籍者可享有館內消費特殊優惠,此外每月更規劃超過20堂豐富專屬課程及會員回店禮,期許能透過會員的分眾,更精準掌握不同年齡層消費需求,將「對的商品及對的服務提供給對的顧客」

市場獨家!大人的社群卡片-橘色俱樂部
 比漾卡橘色俱樂部自2/27招募以來,已突破500名會員,每月至少開設20堂課程。橘色俱樂部會員除了每月有專屬回店禮,同時也特別開立專屬Line群,提供第一手客製化活動及服務,同時也將開放橘色會員做及時的互動。

比漾廣場更找來知名手機攝影講師閔其慰,規劃整整一個月系列免費攝影課程,教導學員如何用手機拍出好照片,報名熱烈,課程中學員們與講師互動也非常踴躍。目前比漾廣場也為橘色會員開設專屬Line群組,將不定期曝光相關資訊,加入群組即可享有最新資訊。

橘色大人專屬-「Orange Paper」 5月創刊 !
 未來將為比漾卡橘色俱樂部規劃專屬季刊-Orange Paper,第一期創刊號預計5月下旬發行,分為兩大主軸,以專欄式的「情報發送」及主題式「商品提案」,將推薦館內適合的服務及商品,目標第一年創造200萬業績。Orange Paper將以新一代通訊販售的概念提供服務,提供顧客免入店即可訂購,並享有比漾廣場專人外送到府的服務。同時也將結合第三方支付平台,提供快速便捷的付款機制。希望橘色俱樂部會員們在購物及分享生活時能夠第一個想到比漾廣場,加深與顧客連結。

橘色俱樂部會員專屬優惠

  • 每月專屬課程(攝影、手工藝、植栽、烹飪…等),超過20堂
  • 館內20家餐飲優惠9折起
  • 平日消費點數2倍贈
  • 每月會員回店禮
  • 每週免費領取c 75%防疫酒精。(特別企劃)

兒童也有優惠 比漾廣場兒童卡4月起盛大招募中

除橘色俱樂部之外,4/1(三)起比漾廣場也開始針對12歲以下的兒童,量身訂做會員卡片,並邀請新銳設計師-花心小姐設計俏皮童趣卡面,入會即贈莫凡彼冰淇淋乙份。兒童卡祭出多元超值優惠,憑兒童卡即可辦理影城學生會員卡,並享有碳酸飲料+爆米花享7折優惠。此外,3F兒童區、全館餐廳及B2秀朗市場消費都可享有獨家優惠。
比漾廣場兒童卡專屬優惠

  • 每月回店禮
  • 3F兒童業種單筆消費滿1,000元,點數2倍(無上限)
  • 每月2次2小時免費停車券
  • 不定期兒童卡專屬檔期來店禮
  • 館內20家餐飲優惠9折起
  • 指定櫃位9折起+點數2倍贈

比漾雲店三號  4月下旬PChome盛大開站
 為因應消費習慣改變,除實體商場比漾廣場前年始也挹注資源於電商平台,陸續於Yahoo超級商城樂天市場展店,將館內平台做虛實整合,為北台灣首家跨足電商之實體百貨。比漾雲店以「策展型電商」為主軸,分不同主題並分眾經營,將實體百貨服務導入網路通路,一年多來穩定經營,本月下旬比漾雲店三號預計於PChome正式上線。

雲店三號預計六月底前招商300家品牌,目標上線一萬件販售商品。在雲店3號開站後,比漾廣場整體電商年度業績目標將挑戰1500萬,此外也將上架比漾廣場自行開發之特色商品,透過多角化經營開源。
比漾雲店熱銷夯品

  • 韓國NEOFLAM 專利耐熱玻璃保鮮盒系列(300ml~1500ml)

原價365-$735元  特價219~439元 (Yahoo/樂天/Pchome販售)

  • KALORIK凱瑞克 旋轉氣炸烤箱(大容量10L)附食譜 原價7,980元  特價5,980元

(Yahoo/樂天販售)

  • 比漾選物 口罩收納盒3件組 原價450元 特價399元   (Yahoo/樂天/PChome販售)

 

購物速可得  防疫面面俱到 用餐、購物免煩惱

近期受到疫情影響,來客數雖然減少,但比漾廣場自三月中起即在全館各出入口協助進館顧客測量體溫,館內各餐廳入場前門口服務人員也會再次協助測量體溫,以確保顧客用餐無虞。四月起B2秀朗市場用餐座位也加上特製隔板,專門店收銀處也貼上排隊指引地貼,提醒顧客保持適當距離,為的就是讓顧客能夠安心來購物、用餐。

另外,4/8(三)起比漾廣場增加每週一至週五「購物速可得」服務,讓顧客先打電話到館內各餐廳預訂午餐,並在館外取餐,減少進入館內接觸更多人的風險。期許在嚴峻的疫情下,能透過服務上的多元以及細節上的加強降低任何可能傳染的風險,讓顧客依然能夠安心享用館內美食。

 

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