全家 FMC X Daniel Wong 激盪跨界新美學 全家 FMC 推出時尚設計師包裝款 找上 Daniel Wong 操刀 | EYE On Taiwan Media

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全家 FMC X Daniel Wong 激盪跨界新美學 全家 FMC 推出時尚設計師包裝款 找上 Daniel Wong 操刀

「全家」自 102 年發表自有品牌 FMC，以「發現生活的原味」為品牌定位，在消費印象是自然、簡單及一種生活態度，本次找上華裔設計師 Daniel Wong 合作，同名品牌 Daniel Wong 以大自然元素作為靈感來源，此次跨界合作以幾何線條與圓形為設計風格，推出 6 款商品限量新包裝。

202008190006 「全家」自 102 年發表自有品牌 FMC，以「發現生活的原味」為品牌定位，在消費印象是自然、簡單及一種生活態度，本次找上華裔設計師 Daniel Wong 合作，同名品牌 Daniel Wong 以大自然元素作為靈感來源，此次跨界合作以幾何線條與圓形為設計風格，推出 6 款商品限量新包裝。

首推用幾何圓形與豐富配色所設計的 FMC 四季春青茶(29 元)、古早味紅茶(29 元)、烏龍綠茶(29 元)，以簡潔的線條與幾何圖形的交織，巧妙詮釋茶葉文化底蘊。通過飽和的顏色創造出視覺上的藝術之美，精細巧妙地的線條織成茶葉的廓形，看似簡約卻能體現出茶葉充滿力度與層次之美。

8/12~9/8 活動期間內，任選以上商品可享加 10 元多一件優惠。

平均一年銷售可疊出 35 座 101 的 FMC 超柔抽取式衛生紙，推出全新柔紙巾系列商品，除了實體強調高柔軟度及攜帶方便性，更開發可丟馬桶分散不阻塞的友善環境新作為，外包裝設計 Daniel

Wong 以「把你的心意，蘊藏在衛生紙上傳遞給對方」為意念設計，千紙鶴可以傳遞誠心誠意，為人帶來幸福飛離痛苦，如同衛生紙般，陪伴著人們的日常，解決生活中大大小小的事且用處多多。設計包裝以清爽柔和的粉嫩色系為主，選用藍色代表寬廣，如天空寬闊的胸襟和天一樣的豪情。白色純潔，代表著最純潔、純淨的祝願。黃色，給人一種溫暖溫馨的感覺，彷彿是夏日中的一抹暖

陽。將衛生紙當作是一種心意的象徵，讓每個人在傳遞或收到的時候，皆能感受到特別的誠意與無限的力量。FMC 旅行包柔紙巾，售價 32 元、FMC 袖珍包柔紙巾，售價 18 元，8/12~9/8 活動期間內，FMC 旅行包柔紙巾搭配 FMC 袖珍包柔紙巾享 39 元合購價，另購買 FMC 700ml 茶飲任 2 件即贈 FMC 袖珍包柔紙巾一包(活動機制不重覆)。

華裔設計師品牌 Daniel Wong 品牌介紹華裔設計師Daniel Wong以「探索」定義其作品的態度和想法，並以強烈卻細緻的視覺印花呈現。Daniel Wong所代表的是一個現代及自信的美學風格，他豐富而多元文化的成長背景深刻影響其作品理念。

出生於加拿大，DanielWong的童年在蘇格蘭度過，而後旅居於香港、台灣、倫敦及米蘭。Daniel Wong深邃的輪廓來自於他的混血血統，從倫敦的中央聖馬丁學校畢業後，他獲得在倫敦為Alexander Mcqueen工作的機會，為品牌早春/ 秋系列設計鞋履，在這段期間，他同時為Lady GaGa的Bad Romance音樂錄影帶創作鞋款。為探索更新的視野，

Daniel Wong前往米蘭的Istituto Marangoni時尚與設計學院進修碩士。在求學期間，他的才能被Versace賞識並開始為品牌工作。畢業之後，Daniel Wong成為Versace品牌的首席印花設計師，設計範疇包含男女裝成衣及高級訂製服系列。在米蘭和巴黎時裝週期間，Daniel Wong已經創作超過10個不同的系列，並且為許多藝術家及歌手設計服裝，包含Nicki Minaj、Anna Wintour、Heidi Klum、Halle Berry，以及Lady GaGa巡迴演唱會在全世界曝光的服裝。

華裔設計師品牌 Daniel Wong 官網：www.danielwong.co
華裔設計師品牌 Daniel Wong Facebook：www.facebook.com/danielwongofficial
華裔設計師品牌 Daniel Wong Online Shop : http://danielwong-shop.co/
華裔設計師品牌 Daniel Wong Youtube : https://reurl.cc/zyolMp

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