2020 Pop Up Asia亞洲手創展 #讓喜歡的事成為生活!亞洲最大級生活風格展5大主題展區x 10城團隊x 300品牌聯合策展 | EYE On Taiwan Media
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2020 Pop Up Asia亞洲手創展 #讓喜歡的事成為生活!
亞洲最大級生活風格展
5大主題展區x 10城團隊x 300品牌聯合策展

亞洲手創展自2016年創辦,五年來合計串聯的手創品牌與平台已經超過1000個,逾30個亞洲城市,進場人數超過10萬人。今年展區規模全面升級為五大主題展館,由10個亞洲創意團隊共同策展,集結300個國內外生活風格品牌與線上主題館,並有三大跨界合作專區含括原民特色X數位轉型X 社會創新各創作生活面向,更將亞洲創作者們的工作室化身為展區的一部份

RECONNECT從心鏈結
工作室即展場 線上線下同步開展

亞洲最大級生活風格展,300個風格品牌連線

2020年Pop Up Asia亞洲手創展即將於11月19日於台北松山文創園區開展,展期至11月22日,為期四天。亞洲手創展自2016年創辦,五年來合計串聯的手創品牌與平台已經超過1000個,逾30個亞洲城市,進場人數超過10萬人。今年展區規模全面升級為五大主題展館,由10個亞洲創意團隊共同策展,集結300個國內外生活風格品牌與線上主題館,並有三大跨界合作專區含括原民特色X數位轉型X 社會創新各創作生活面向,更將亞洲創作者們的工作室化身為展區的一部份,首次採取線上與線下同步開展,提供所有與會者無國界創作交流體驗,呼應「RECONNECT 從心鏈結」的大會主題,展現亞洲創意平台們互相支援的核心精神 。即日起至11/18止,預購票只要NT$220元,更推出多款特色套票,邀請消費者一起加入手創生活。

#WESUPPORTASIA  打造亞洲微型生活品牌支援系統

亞洲手創展為全亞洲第一個以促進手作創業者與組織交流為核心的手作創業展會,從手作創業者的角度出發,探索手作創業的發展趨勢與永續商業模式,主辦單位亞洲手創展執行委員會主席顏瑋志表示:「今年Pop Up Asia 亞洲手創展,會是一個串聯亞洲創意行動的開端,將透過通路支援、市場鏈接和共同投資等不同的方式去支援生態系的品牌夥伴們,共同面對接下來的變局與挑戰。」

ASIA 10×10城聯合策展支援亞洲原創品牌 五大展區十大主題體驗從心開始鏈結

本次由來自日本、韓國、泰國、香港、澳門、馬來西亞共10個不同的創意團隊共同策展,推薦具有代表當地城市特色的品牌,透過各自關注的議題呈現不同的策展觀點。

  • 展區1:RECONNECT主題區  #手作創業者社群的彼此連結 

位在四號倉庫前段的RECONNECT 主題區所展出的產品或模式多具有創新性,符合親手製作、個性量產、在地製造與客製服務四大分類。你可以在這看到日泰生活美學混搭體驗、還有運用回收帆布製成#Rebirth顛覆設計、高質感文具、居家良品、循環設計以及來自台灣各地嚴選風格組合,感受最新的亞洲創意動態以及產業趨勢,這裡是絕對不可以錯過的重點主題區。

  • 展區2:產業鏈結主題區  #在地產業鏈如何重新連結

本區位在四號倉庫後段,可以說是手作創業者的堅強後盾,由優質材料商、製造商、在地工坊、小型製造機具所構成,全面性發現台灣小型製造業的強大生命力,從CNC金屬加工、紙品、線材纖維、蕾絲、台灣工藝、到亞洲公平貿易商店,你絕對可以找到最適合你的合作夥伴,從台灣出發鏈結國際市場。

  • 展區3:亞洲特色主題區  #串聯亞洲10城的大型創意行動

今年亞洲手創展將串聯的場域從台灣擴展到亞洲,包含日本Atre、韓國LACC 、泰國The Mall group、Happening and friends 、香港Trial and Error lab、澳門塔石藝墟、馬來西亞Ninth Gallery、柬埔寨BRB、英國The Werks group 共同合作ASIA 10X10 展區,超過100個亞洲原創品牌,分為永續生活想像、城市多元文化、亞洲選品體驗等三個策展想法,將在五號倉庫前段呈現亞洲多元特色。

  • 展區4:初心療癒主題區  #人與自我初心的連結

從「如何讓生活變得更好」的思考出發,重新審視自我初心,以因應各種突發狀態與環境的劇變,不變的是依舊展現多元而美好的生活樣貌。本區展示品牌包含日常好事花藝、VERA.L風格飾品、WM打皂房手工皂等療癒系商品及首次進入台灣市場的泰國Vorfur 臥佛牌,將在現場呈現SPA AT HOME 主題,讓與會者可以在這裡重新出發,找到自己的更多可能。

  • 展區5:跨界合作主題展區 / 在地特色 X 數位轉型 X 社會創新

呼應展會 RECONNECT 主題連結精神,集結三個不同的策展單位,持續擴大手作創業生態系的影響力,從原民在地特色商品出發,搭配深耕電商市場的SHOPLINE 平台資源,以及具有社會企業創新意義的品牌,一起跨界策展打造線上線下O2O鏈結。

  • 線上線下同步全亞洲開展 .#HOMEWORK工作室就是創作展場

除了實體展區之外,今年還新增了線上主題館以及#HOMEWORK主題展,#HOMEWORK社群串連,邀請亞洲創作人將自己的工作室佈置成展場,分享最新創作計劃與生活中的點點滴滴,讓無法來到現場的品牌們可以透過不同的方式彼此交流。

  • 同場加映:香港主題館 城市專區 / 閱書 x 品茶 x 學手藝

現場展出香港非物質文化遺產 -紮作技藝展「紮作麒麟」,結合文學、品茶與手作工作坊,和來自香港的朋友們進行不同面向的交流,帶領來到本區的朋友細細品味不一樣的香港風情。

跨界交流鏈結亞洲手作創業生態系

  • 2020亞洲手創大人物選拔POP UP ASIA MAKERS AWARD

呼應2020 RECONNECT 主題,今年的亞洲手創大人物選拔,分享主題將焦點放在數位內容的規劃與社群的經營,鼓勵亞洲手創者們發展出自身的數位經營策略,搭配大會主題演講與系列交流活動,找到更多從心鏈結的可能。

  • 為亞洲發聲 – 線上國際論壇

透過10城策展人的深度交流分享策展過程的甘苦談,以及目前各地區目前的市場狀況以及最新動態,提供手作創業者一個全面性經營藍圖。

  • 商機媒合會 跨界x商機x文化交流

商機媒合系列活動,包含聯名開發客製商品、資源媒合之跨界合作,現場除了有國內高質感生活通路,也提供線上媒合區供海外買家視訊洽談服務、買家舞台短講以及更多的合作機會。讓買家與不同亞洲城市的參展商進行商業合作。

2020啟動Pop Up Asia會員機制x年度聯名商品套票

年初正式啟動Pop Up Asia會員卡滿額贈等活動,延續與消費者、合作夥伴的永續關係,並設計大會年度代表聯名商品套票,「揹著最能代表你的三色POP托特包,一起逛亞洲手創展,讓喜歡的事成為生活吧 !」

一年一度 Pop Up Asia 亞洲手創展盛大展開,邀請你和我們一起 #讓喜歡的事成為生活!

2020 Pop Up Asia亞洲手創展

  • 展出日期:2020/11/19(四)~11/22(日)
  • 展出時間:10:00am~6:00pm
  • 展出地點:松山文創園區 三、四、五號倉庫
  • 官網:https://www.popupasia.com/
  • 粉絲團:https://www.facebook.com/popupasiatw/
  • 售票資訊:
  • 超值預購票NT$220元 < 即日起~11/18 >
  • 單日現場票NT$280元 < 11/19~11/22>
  • 20人以上另享團體票優惠 < 即日起~11/22>
  • 另有限量托特包超值套票組與 HAPPYMT聯名鋼筆、鋼珠筆套票組請上官網選購:https://bit.ly/3k6R2xX
  • 亞洲手創大人物講座購票:https://bit.ly/3enUpiQ

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