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2021-10-25
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國際知名建築活動「打開台北 | Open House Taipei首獲正式授權2020全球唯二全開放實體活動城市 今秋台北成世界建築圈注目焦點 AMD CEO to speak at COMPUTEX int’l presser on May 27 about new high-performance computing technologies Sowers Action raises more than HK$700,000 in Charity Golf Tournament 2019 for underprivileged children Sowers Action staging charity golf event to raise funds for children in need of education and care 3D Projection Mapping Light Shows Rock the Most Beautiful Christmasland in Taiwan Decoration Lights Create Dreamy Light Zones to Stun the World The Pool Debuts Internationally Renowned Art Installation in Taiwan 好妝容!秒集氣!NU COLOUR 護膚彩妝系列 訂製保養系妝容,時尚大勢色顯現自我風格 2018 Christmasland kicks off in New Taipei City with dazzling 3D light show Biometrics needed for Taiwanese applying to study and work in Canada Lextar launches VCSEL products for 3D depth-sensing China Airlines embraces new 60th anniversary GO theme for 2019 Calendar 2018 Christmasland in New Taipei City to kick off on Nov. 16 Airbus and China Airlines present A350-900 with special joint livery SkyTeam invites Frequent Flyers to shape the alliance of the future Weiwuying, the world’s largest performing arts center under one roof, to open on Oct 13 in Kaohsiung Acer unveils self-driving concept Car A350 joint livery with China Airlines and Airbus arriving in Taiwan in October CTS to host World Cup Final Night in front of Presidential Office Sunday TrendForce: VR market sees marginal growth in 2018; competition between Oculus and HTC in China to intensify Three-member Taiwan team heading to Prague for 40-day, 16,000-km Mongol Rally Taiwan launches digital library offering 3D models of heritage sites China Airlines presents new in-flight menu for passengers and summer holiday makers US State Department helps broaden remedial English teaching in Taiwan; outgoing AIT Director Moy honored FOOD TAIPEI 2018 attracts record 62,000 visitors, including 8,000 international buyers China Airlines to launch Kaohsiung-Hong Kong- Jakarta route in July Gov’t rolls out plans to save struggling tourist industry in southern Taiwan How about a Michelin-starred gastronomic experience in the sky with Mandarin Oriental, Taipei via Thai Airways? AIT unveils US$255 million new office complex in Taipei to enhance exchanges Driven by Apple and other smartwatch suppliers, demand for infrared optical components expected to grow stronger: TrendForce COMPUTEX 2018 kicks off new chapter of future technologies China Airlines protects the Earth with dual ISO certifications Making the most of miles SkyTeam introduces multi-airline award travel booking COMPUTEX 2018 joins major technology firms to seek new opportunities in blockchain applications Acer debuts first 15-inch convertible Chromebook, Predator Orion 5000 gaming desktops & 15-inch Swift 5 notebook among others 故宮5/26曬書節開跑 打造清明上河圖市集 AUO announces world’s highest resolution and full-color TFT driven micro-LED display technology New incentives for tourists: One-night free hotel accommodation for visitors traveling to Taitung, Tainan, Kaohsiung, Pingtung & Penghu COMPUTEX 2018: InnoVEX features six highlights and explores next blue-ocean opportunities 數位故宮揚名國際!台灣故宮榮獲AAM繆思獎、美國休士頓影展八大獎項 Discounts and free admissions offered to mark International Museum Day in Taiwan Formosa Int’l Hotels Corp announces strategic alliance with InterContinental Hotels Group Bring your cameras: Bigleaf hydrangeas are in season around Taiwan Not dull at all– Britshake offers a very British brunch and afternoon tea Going green in Taipei: Free coffee for cyclists at YouBike stations and free parking for electric scooters Amaroni’s Taipei sets to overturn Taiwan’s Italian tastes with hearty meals Regent Taipei to offer special packages to thank mothers this 2018 Mother’s Day Sowers Action sets fundraising record in Hong Kong’s Charity Golf Tournament — NT$2.6 million for poor children in need of education Cryptojacking tops attack toolkits, signaling massive threat to cyber & personal security Eye On Taiwan Media helps raise funds for Hong Kong’s charity group Sowers Action to aid underprivileged children Fulong International Sand Sculpture Festival: Underground artworks to be unveiled during the journey into the golden sands A better way to eat more vegetables at VEGE CREEK Emerging technologies like 5G, blockchain among key themes in COMPUTEX 2018 World’s third largest FASTENER TAIWAN 2018 sets new milestone Sea of white calla lilies at Taipei’s Zhuzihu promises a relaxing stay for visitors Lextar releases state-of-the-art adaptive driving beam LED headlight module system Acer teams up with major hospitals in Taiwan to provide cloud-based remote healthcare services Hip and trendy choices for the foodie souls along Taipei Metro Blue Line Supply chain hub for functional fashion opens to boost textile industry  Le Meridien Taipei to go dark to shine light on climate change with Earth Hour 2018 Taiwan’s own international music festival Looptopia coming this spring break Gov’t to roll out multi-language interpretation service for tourists Taiwan to take part in Hong Kong International Film & TV Market, film festival Don’t miss out on these newest starred Taipei Michelin restaurants World-class dancing fountain show in Bitan, New Taipei City a feast for the eyes 2018 Taipei International Bakery/Equipment Expo to open in Taipei along with three global competitions Greater Taipei’s new “All-Pass Ticket” offers commuters unlimited rides at NT$1,280 per month or NT$42 per day Looking for good food at reasonable prices? Here’s a full list of Michelin’s Bib Gourmand Selection; Taipei star guide available March 14 Apple snails a treat? Migrant workers contract rat lungworm after eating them uncooked Hong Kong’s designer handbag Chic by R&B sets sights on Taiwan as part of its global development strategy Forecast – Low temperatures around Taiwan later this week, warmer weather expected next Monday Late journalist-diplomat Joe Hung remembered as man of erudition and veracity Come and feast on Dominica’s art, food, jewelry all-in-one at Taipei’s Grand Hotel Million-dollar jobs on offer! Taiwan’s major carrier China Airlines recruiting 100 pilots in 2018 2018 Taiwan Lantern Festival kicks off in Chiayi — largest ever held in Taiwan TRA launches train ticket plus hotel package to boost Hualien tourism after fatal quake TrendForce: Mobile DRAM revenues hit new high of US$8 billion in 4Q17, but expected to grow slower in 1Q18 due to weaker demand Predicted rising price of toilet paper prompts shopping frenzy A pictorial glimpse of the Taipei Lantern Festival Back to work: What’s the best coffee to energize you? Things to do this weekend: Taipei Lantern Festival to kick off with dazzling lighting ceremony in Ximending Acer ITS’ smart parking meter solution takes home ‘Global ICT Excellence Award– Private Sector Excellence’ Taiwan’s Palace Museum tells us how ancient and modern meet Acer win 12 iF Design Awards in 2018 For a Shanghainese Chinese New Year, look no further from Shanghai Pavilion A yummy guide to Kinmen eateries as told by the nostalgic veterans Global smartphone market to remain weak in 2018: TrendForce Mandarin Oriental, Taipei ranked No 1 among top 10 luxury hotels in Taiwan: TripAdvisor Filipino caregiver among 10 people killed by powerful quake in Hualien Rescuers search for survivors as fresh quake rattles eastern Taiwan; 7 killed and 60 missing so far A walk through Dihua New Year Market Gov’t urged to be tough against people misusing boarding passes Blanket of snow covers Taiwan’s high mountains as cold snap kills 49 in a day Contaminated Malaysian durian coffee mix not imported to Taiwan: FDA Regent Taipei to present Japanese Kakiyasu beef; offer customers unique experience of Wagyu 150 local constestants to compete in 2018 Fishackathon Taipei for global final It’s better to walk briskly than aiming for a daily 10,000 steps: expert AIT co-sponsors 2018 Fu-Jen University Jazz Camp in Kinmen, New Taipei City Taiwan’s global trade competitiveness drops for sixth consecutive year: survey Hotels in Taiwan’s beach resort town Kenting see business downturn despite CNY holiday Stay warm: Weeklong cold snap arrives along with rain Tourism Bureau sees productive year ahead after its efforts to assist local industry Jiji railway line in central Taiwan set to be new tourist hotspot Yuck! Beware of the baked goods mixed with rotten eggs Early arrival of cherry blossoms to greet the Yangmingshan Flower Season in Taipei Must-see and must-eat places in “Lesser Kinmen” Kinmen, a sensory paradise for the tastebuds and the eye Strolling with eyes wide open, Kinmen is rich in aesthetic appeal and historical attractions It is all about AI robots: they can play the roles of sex partners and therapy, or cops to tackle crimes Taiwan axes 176 extra Lunar New Year flights from China, 50,000 passengers may be affected Taiwan’s CAL HQ awarded Diamond-rated green building; saves 23,000 kWh of power in 2017  Food safety makes up half of 2017 top ten consumer news: watchdog (Part 2) Dolores O’Riordan, The Cranberries lead singer, dies at 46 Food safety makes up half of 2017 top ten consumer news: watchdog (Part 1) Early arrival of Laomei Green Rock Troughs Cold snap kills close to 300 in Taiwan, warmer weather forecast Celine Dion to give two concerts in Taipei in July as part of her Live 2018 Asian tour Apple’s iOS 11.2.2 may slow iPhone performance by as much as 50% AIT to hold 2018 Fishackathon in Taipei and Kaohsiung for marine conservation LA NEW足甘心!聯手國際防水專家GORE-TEX讓你解封又解「悶」
限定五「購」優惠,輕鬆解決鞋內悶、濕難題
社交經濟再升級,新光三越Social space再添生力軍
新光三越台北信義新天地A9攜手30個品牌 打造城市男女的下班聚樂部
迎接社交新距離,體驗休閒新商機,打造全台最Chill下班「聚」樂部。
2035 E-Mobility Taiwan 盛大登場 開拓智慧移動新商機 Azure Purview正式在台推出 賦能企業打造整合式數據治理 「物聯網智造基地成果展」10/22重磅開展
「台灣智造跨界串聯」國產IC × 創新物聯 × 跨域應用
匯集成立四年來的豐碩成果 七大跨界創新物聯成果一次公開

Tatler Taiwan X 商研院行銷所
協助台灣中小企業主不出國也能接單
共同研討前進新南向貿易的3種攻略

後疫情時代來臨,商機無限大,就看自己如何掌握!Tatler Taiwan邀請商業發展研究院行銷與新媒體研究所(以下簡稱商研院行銷所)的多位專家,分享「商機無限大!找尋你的新南友!前進新南向3種貿易新攻略」沙龍講座,分享前進新南向國家發展的多種外銷策略,當天也邀請30多位今年入選Tatler Asia所舉辦的亞洲新銳先鋒Gen. T的台灣中小企業主與新創品牌創辦人共同與會,包含美國富比世雜誌的 30 Under 30 Asia 2020雙重榮耀的哿哿設計有限公司創辦人張倚奇,與發明了全球第一個融合AI 人工智慧貓砂盆,而獲得2020年全球消費性電子展「最佳智慧家庭發明獎」等智深科技創辦人吳承翰等到場共襄盛舉。

此次由商研院行銷所所長曾志成作為開場,說明針對疫情時代,如何不出國也能協助臺灣廠商接單的終極攻略,且針對消費品、耐久財等都有不同的攻略方式,並由商研院行銷所的三位資深市場規劃師周毓敦、畢婉君與鄧凱元,針對「臺文青IP怎樣幫產品做行銷?Hangout in Taiwan 新南向市場買家線上採購的互動式體驗」、「讓新南向買家自動上鉤!Wow!Taiwan Project !知道、查到、買到數位策展平台」與「展會停擺,這些商品怎麼拓銷?Taiwan can help 開創泰國、越南與印度市場」三大主題進行分享。

擅長挖掘數據分析與出口輔導的周毓敦以「臺文青IP怎樣幫產品做行銷?Hangout in Taiwan 新南向市場買家線上採購的互動式體驗」作為主題分享,他分享如何利用「Hang Out in Taiwan」線上互動式體驗網頁,讓國際買家實際來臺體驗之前,可透過旅遊主題的設計,將各種旅遊場域與消費情境結合,讓買家無形中採購被特意安排置入臺灣特色店家與產品,然由於今年疫情的影響,不能讓買家實地造訪,但也透過網路的推播,讓未來國際買家來臺時,可按圖索驥的達到商務採購與文化體驗的雙重效果。

此外,專精趨勢分析的畢婉君則是以「讓新南向買家自動上鉤!Wow!Taiwan Project 知道、查到、買到數位策展平台」分享中提到,東協人口有一半都出生於1980年代的數位原生世代(Digital native generation),出生及生活習慣皆仰賴網路,隨著採購買家的年輕化趨勢,經常藉由網站尋找工作及生活等資訊,因此增加網路曝光度是絕對必要的,而商研院行銷所在近幾年推廣的Wow!Taiwan Project數位策展平台,就是利用豐富且具吸引力的策展網站,協助臺灣廠商可以增加品牌能見度與網路聲量,也提升臺灣商品的議價能力,目前已經蒐羅臺灣近兩百多個品牌,持續向新南向買家推播臺灣好物。

最後,在後疫情時代,擅長數位內容行銷的鄧凱元,則分享「展會停擺,這些商品怎麼拓銷?Taiwan can help 開創泰國、越南與印度市場」,針對耐久財等較不易運送的商品,如何透過商研院行銷所規劃的「Wow ! Taiwan Project」數位策展平臺,以線上策展與行銷方式,透過品牌產品影片、圖片行銷素材等內容,針對越南專業買家關注的社群行銷平臺上投放,或是與泰國 HoReCa (hotel, restaurant, catering)產業知名業者異業合作,透過泰國 HoReCa專業性專業買家網路媒體做聯合曝光,成功吸引到不少新南向買家,為臺灣廠商出口再創佳績。

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