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2021-06-13
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可口可樂公司搶攻台灣百億咖啡市場 「GEORGIA喬亞咖啡」強勢登台
日本連續九年累積銷售第一 以精準滴濾工法打造頂級手沖口感
邀請質感男神陳柏霖重磅代言 陪伴消費者開啟每一個需要專注的時刻!

台灣消費者在咖啡的飲用量逐年增加,且對咖啡品質的追求也不斷提高,看準消費者的需求與喜好,可口可樂公司2021年開年打出台灣即飲咖啡市場的第一聲響炮,宣布引進日本累積銷售第一[1]的咖啡品牌「GEORGIA喬亞咖啡」,一次推出「滴濾無糖黑咖啡」與「滴濾拿鐵咖啡」兩款商品,正式進軍台灣咖啡市場。GEORGIA喬亞咖啡」使用100%阿拉比卡豆,以精準滴濾工法控制時間與溫度,打造高品質且極致的手沖口感,今年也邀請到質感男神陳柏霖擔任品牌代言人,在電視廣告中化身為親切帥氣的職場前輩,用「GEORGIA喬亞咖啡」陪伴消費者開啟每一個專注時刻。「GEORGIA喬亞咖啡」1月27日起在全台便利商店與各大量販通路陸續上市,新品上市期間享有嚐鮮優惠價,邀請消費者一起體驗以滴濾工法造就的手沖口感。

可口可樂公司進軍台灣包裝即飲咖啡市場!引進日本第一包裝即飲咖啡「GEORGIA 喬亞咖啡」

根據凱度個人指數2020年的調查,台灣咖啡市場市值高達五百七十一億九千二百萬元,且近三年以平均每年32%的規模在成長[2]。看好台灣即飲咖啡市場且為滿足消費者在各個場域的飲用需求,可口可樂公司2021年首度進軍台灣包裝即飲咖啡市場,引進在日本擁有超高人氣且連續9年累積銷售第一的包裝即飲咖啡品牌「GEORGIA喬亞咖啡」,一次推出兩款經典口味-「滴濾無糖黑咖啡」與「滴濾拿鐵咖啡」。可口可樂台灣分公司行銷總監蕭育芬表示:「可口可樂公司是一間全品類的飲料公司,致力提供消費者高品質且多元化的商品,歷經全盤的籌備與規劃,正式進軍台灣即飲咖啡市場。」

獨特滴濾工法,打造手沖口感, 開啟專注的一天

「GEORGIA喬亞咖啡」秉持職人精神,「滴濾無糖黑咖啡」與「滴濾拿鐵咖啡」皆100%選用風味與香氣絕佳的阿拉比卡豆,透過獨特的滴濾工法精準控制製程的時間與溫度,從原料到製程毫不妥協,打造仿若手沖口感的頂級咖啡享受。「滴濾無糖黑咖啡」透過滴濾工法萃取純淨細緻的咖啡香氣,增加香醇口感並減少苦味,而「滴濾拿鐵咖啡」則以濃醇滑順的奶香,堆疊出充滿層次的香氣,讓人回味無窮。除此之外,「GEORGIA喬亞咖啡」更以時尚大方的黑金配色瓶標,搭配簡潔、俐落的瓶裝設計,不但完美展現品牌的一流質感,更讓咖啡成為不需等待、方便隨身攜帶與品嚐的日常確幸,特別是對工作節奏緊湊的消費者而言,「GEORGIA喬亞咖啡」提供高品質與便利性兼具的瓶裝咖啡,讓咖啡愛好者不論是搭配早餐、或是會議間的休憩時間,都能透過「GEORGIA喬亞咖啡」開啟專注時光!

代言人陳柏霖職場上講究完美,咖啡只選日本第一

可口可樂公司首次進軍台灣即飲咖啡市場,重磅邀請質感男神陳柏霖擔任「GEORGIA喬亞咖啡」品牌代言人。陳柏霖回憶到,以前到日本旅遊時,常常會在路邊的販賣機購買一瓶「GEORGIA喬亞咖啡」,而本身就是咖啡愛好者的他,在工作時每每都需要一杯好的咖啡幫助自己開啟專注的時刻,這次成為「GEORGIA喬亞咖啡」的代言人,非常開心能夠和台灣朋友分享這個高品質的咖啡品牌。不但如此,陳柏霖在工作上追求完美的敬業精神眾所皆知,這樣的態度也延伸到生活中的每個小細節,包括挑選咖啡的高標準。陳柏霖表示自己的個性與「GEORGIA喬亞咖啡」的堅持如出一轍,「許多事一旦決定要做、就一定做到最好,當然咖啡也只選日本第一!」

「GEORGIA喬亞咖啡」1月27日起在全台便利商店及各大量販通路陸續上市,新品上市期間享有嚐鮮價的優惠,優惠訊息以通路資訊為主。

【優惠資訊】 (以通路資訊為主)

  • 2/23於7-ELEVEN購買任一口味350毫升「GEORGIA喬亞咖啡」,享單瓶29元、2件55元嚐鮮優惠價。
  • 至2/23於全家便利商店購買任一口味350毫升「GEORGIA喬亞咖啡」,享單瓶29元、2件55元嚐鮮優惠價。
  • 至2/23於萊爾富便利商店購買任一口味350毫升「GEORGIA喬亞咖啡」,享單瓶29元、2件55元嚐鮮優惠價。
  • 至2/24於OK便利商店購買任一口味350毫升「GEORGIA喬亞咖啡」,享單瓶29元、2件55元嚐鮮優惠價。
  • 至2/25於全聯購買任一口味350毫升「GEORGIA喬亞咖啡」4入組,享限時嚐鮮組合價105元。
  • 至3/2於大潤發購買任一口味350毫升「GEORGIA喬亞咖啡」4入組,享限時嚐鮮組合價105元。
  • 至3/2於家樂福購買任一口味350毫升「GEORGIA喬亞咖啡」4入組,享限時嚐鮮組合價105元。
  • 至3/9於愛買購買任一口味350毫升「GEORGIA喬亞咖啡」4入組,享限時嚐鮮組合價105元。
  • 至3/16至頂好超市購買「GEORGIA喬亞咖啡」任兩罐享嚐鮮優惠價55元。

[1] 根據日本市調公司INTAGE Japan SCI database,統計包裝即飲咖啡於2011年至2019年全日本非即飲通路的累計銷售營業金額。

[2] 調查區間自2019年第三季至2020年第二季,資料範圍包含外帶杯及包裝即飲咖啡。凱度個人指數資料來源為全台6,500位具代表性之15-65歲個人消費者,對其購買民生用品之行為進行持續性的觀察,以推論研究母體的變化。

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