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經濟部國際貿易局110年度「紡織品整合行銷與商機開發計畫」
近日將受理提案 歡迎報名參加計畫推廣說明會

經濟部國際貿易局為協助紡織業者開發國際市場商機,特別推動「紡織品整合行銷與商機開發計畫」,由紡拓會擔任執行單位。本計畫110年度之目標產品以永續機能及防疫新生活紡織品為主軸,智慧紡織品為亮點,目標市場為北美、歐洲等成熟市場,以及越南、印尼、泰國、斯里蘭卡等新南向國家與中東歐等新興市場。近日將公告受理申請提案,歡迎業者報名1月11日至13日於臺中、臺南及台北舉辦之計畫說明會,並踴躍提案。

經濟部國際貿易局為協助紡織業者開發國際市場商機,特別推動「紡織品整合行銷與商機開發計畫」,由紡拓會擔任執行單位。本計畫110年度之目標產品以永續機能及防疫新生活紡織品為主軸,智慧紡織品為亮點,目標市場為北美、歐洲等成熟市場,以及越南、印尼、泰國、斯里蘭卡等新南向國家與中東歐等新興市場。近日將公告受理申請提案,歡迎業者報名1月11日至13日於臺中、臺南及台北舉辦之計畫說明會,並踴躍提案。

三大輔導措施  引領臺灣優質紡織業者立足國際市場

本計畫規劃「國際行銷諮詢與服務」、「客製化行銷輔導措施」,以及「整合行銷與商機開發」三項措施,其中「國際行銷諮詢與服務」受理廠商以電話、電子郵件、書面洽詢或親赴紡拓會洽談等方式,就國際行銷所面臨之問題,提出諮詢服務之申請;「客製化行銷輔導措施」則是由廠商依本身國際行銷需求,選擇個別提案或聯合多家(2家以上)廠商共同提案,並擇定以「自行提案」或「結合輔導單位共同提案」之方式提出申請,110年度預計遴選至少12家廠商,其中至少有6家前一年度未受輔導,凡經審查委員會審議入選之廠商,可獲得政府輔導經費,個別提案以每案新臺幣100萬元為上限,聯合多家提案者則以200萬元為上限;「整合行銷與商機開發」為協助紡織業者開發國際市場商機,於新冠肺炎疫情期間,規劃以線上為主之方式辦理各項拓銷活動,若疫情緩解,將由執行團隊或海外顧問於目標市場強化實體活動推廣及洽邀買主來臺。

歡迎業者踴越報名推廣說明會  提案參加「客製化行銷輔導措施」

本計畫「客製化行銷輔導措施」將於近日公告受理申請提案。為利業者更瞭解本計畫詳細內容及參加提案方式,紡拓會訂於臺中(1月11日、週一)、臺南(1月12日、週二)及臺北(1月13日、週三)舉辦推廣說明會,歡迎紡織業者報名參加並踴躍提案。如有任何疑問,請洽計畫辦公室02-2341 7251江小姐(分機2962)、謝小姐(分機2966),亦可至計畫網站線上報名或查詢相關資訊(網址:https://export.textiles.org.tw)。

110年度「紡織品整合行銷與商機開發計畫」推廣說明會

主辦單位:   經濟部國際貿易局

執行單位:   中華民國紡織業拓展會

舉辦場次

場次時間地點
臺中場110111(週一) 下午14:30 -16:00臺中世界貿易中心 203會議室 臺中市西屯區天保街60號2樓
臺南場110112(週二) 下午14:30 – 16:00臺南生活美學館 306研習教室 臺南市中西區中華西路二段34號3樓
臺北場110113(週三) 下午14:30 – 16:00紡拓會第一會議室 臺北市愛國東路22號17樓

議程:

時間內容 / 講題主持人 / 主講人
14:10-14:30報到及領取資料
14:30-14:40引言 / 致詞紡拓會楊曉琴副秘書長 / 國際貿易局代表
14:40-15:30計畫內容說明紡拓會執行團隊
15:30-16:00Q&A紡拓會楊曉琴副秘書長

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