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2021-06-13
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從種子到點心:為什麼產品的「原產地」是贏得消費者信任的關鍵

隨著製造商和消費者對食品供應鏈透明化的要求越來越高,
澳洲原產的夏威夷豆會是食品生產業搭配原料的首選。

在新冠疫情的衝擊下,全球供應鏈面臨前所未有的斷鏈危機在食品方面,消費者和製造商都有許多重要的考量像是食品的原產地、食品安全以及供應鏈是否穩定消費者也逐漸要求食品生產和製造業達到資訊透明化, 公開食物的來源以及背後的故事

根據「澳洲堅果」一項新的研究,82%的消費者說在購買夏威夷豆時,產品的「原產地」對他們來說是一個重要的考量,在台灣,這數據還高達95%這研究也透露來自澳洲,亞洲和美國接受調查的消費者中,有超過50%把澳洲列為他們心目中最佳的夏威夷豆原產地

在過去五年中,澳洲已經出口了約70%的夏威夷豆農作物,儘管受到COVID的干擾,這數字在2020年還攀升至75%。在主要市場上,澳洲夏威夷豆的銷售也繼續得增長,證明了澳洲夏威夷豆的高品質以及牢固的商業關係。

今天,該產業要分享一個來自澳洲東海岸農場的一顆夏威夷豆是怎麼成為台灣品牌「謝謝堅果」產品系列裡的關鍵原料

種子時期

澳洲是夏威夷豆的原產地,起源於6000萬多年前澳洲東海岸的古老熱帶雨林中肥沃的火山土壤和副熱帶的氣候形成了理想的環境讓夏威夷豆農作物能蓬勃發展,至今該產業的運作還是以這裡為中心

「澳洲堅果」的市場發展部經理Jacqui Price表示: 「夏威夷豆的生產業持續興旺,也已經成為澳洲第四大園藝出口的農產品尤其是最近幾年我們觀察到有很多新的種植者加入,他們不只為這個產業注入了年輕的活力也因為他們積極的採取最新的農業技術,促進果園中的生物多樣性,帶來了前所未有的創新

澳洲種植者們秉持著努力持續學習的精神,每年都能為該產業吸引大約500萬澳幣 (約一億台幣) 的研發投資。

Ms Price說:「採用新技術和不斷改進最佳果園土壤管理,不只確保了我們澳洲夏威夷豆產業持續的成長,同時,也保持我們的產業在世界產量的前列,提供優質的產品給全球快速消費品領域中註重創新的客戶們。」

澳洲夏威夷豆的加工商

澳洲夏威夷豆加工商的實力是該產業的主要核心。位於東海岸的主要生長地區,傳送新鮮收成的夏威夷豆到加工商的距離並不遠,所以從帶殼堅果到去殼和果仁包裝,都可以迅速的處理,分發到供應鏈。

澳洲是開創夏威夷豆加工商的始祖,也是第一個在這個產業實施嚴格的質量標準和測試協議的國家。食品安全,新鮮度和資訊透明化是這個產業運營的重要關鍵,所有澳洲加工商都建立了嚴格的質量管理體系,並達到了很高的認證標準。

Jacqui Price認為,這也就是鞏固澳洲加工商與全球商業夥伴之間關係的基礎。

「我們加工商與客戶穩固和長期的關係是建立於質量,無可挑剔的食品安全標準和出色的客戶服務。我們每年參與澳洲政府國家殘留調查(NRS)也是驗證了我們對高品質承諾的最好方式。」

針對澳洲新鮮農產品,NRS會進行一系列化學殘留物和環境污染物的測試自1990年代中期,NRS首次推出報告開始以來,澳洲夏威夷豆產業每年都有參與調查,也每一年都獲得100%的合格率

「我們已經連續23年都獲得完美的分數,驗證了我們種植人員和加工商無可挑剔的標準我們也是唯一在澳洲新鮮農產品類別裡擁有這完美的記錄

Ms Price 表示: 「夏威夷豆加工商也會持續推出多種產品格式, 好讓製造商在許多類別和應用中不斷的創新。除了提供整顆果實的夏威夷豆,適合用於點心食品和巧克力,我們的加工商也能提供各種其他配料樣式,從半粒到小碎片,創造出更多可行的商業機會,讓夏威夷豆可以被廣泛使用在於冰淇淋、烘焙食品、點綴或裝飾的原料以及穀物食品。」

點心食品

通過供應鏈加工和運輸後,台灣的製造商們會收到來自澳洲原產的頂級夏威夷豆,在消費者心目中,夏威夷豆的多功能可以為各種食品提升美味以及營養成分,加上澳洲產地的純淨高品質,成為「謝謝堅果」以及其他食品業者堅持使用澳洲果仁的原因。

「謝謝堅果」負責人謝先生表示: 「我們精心選擇最優質的堅果作為產品成分,為的是給消費者最佳的口感體驗。我們只選擇來自澳洲的夏威夷豆,因為它們具有出眾的品質和美味。台灣的消費者非常重視成分的來源,這也就是為什麼我們在宣傳上,不管是官方網站、產品說明以及廣告上都會主打我們的夏威夷豆是來自澳洲。」

「謝謝堅果」的產品吸引了深切關心自己的健康和飲食品質的消費者們,消費者們可在百貨公司、有機食品商店​​和網路銷售通路購買「謝謝堅果」的產品,同時,「謝謝堅果」這樣優質的品牌,也是送給家人和朋友很受歡迎的選擇。

澳洲夏威夷豆一路從農場到成品,不管是透明化、可靠性、食品優質和安全方面上,都享有極高的聲譽。也是因為在國際上有這樣的聲譽,澳洲夏威夷豆產業是個理想的供應商,不間斷的提供優異的夏威夷豆給世界領先的品牌,製造商和消費者。

關於澳洲堅果

澳洲是世界上夏威夷豆的主要生產國,夏威夷豆也是澳洲第四大的園藝出口的農產品。澳洲擁有大約800個種植人員,每年產量超過46,000噸,其中75%的農作物出口到40多個國家。

關於澳洲堅果的調查

2020年下半年,澳洲堅果與澳洲中國韓國日本台灣和美國6014的消費者共同進行了調查研究。該研究由獨立研究機構Kantar新加坡區域辦事處進行,研究於20208月至202010月進行,研究結果於202012月發布。

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