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2021-06-13
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國際知名建築活動「打開台北 | Open House Taipei首獲正式授權2020全球唯二全開放實體活動城市 今秋台北成世界建築圈注目焦點 AMD CEO to speak at COMPUTEX int’l presser on May 27 about new high-performance computing technologies Sowers Action raises more than HK$700,000 in Charity Golf Tournament 2019 for underprivileged children Sowers Action staging charity golf event to raise funds for children in need of education and care 3D Projection Mapping Light Shows Rock the Most Beautiful Christmasland in Taiwan Decoration Lights Create Dreamy Light Zones to Stun the World The Pool Debuts Internationally Renowned Art Installation in Taiwan 好妝容!秒集氣!NU COLOUR 護膚彩妝系列 訂製保養系妝容,時尚大勢色顯現自我風格 2018 Christmasland kicks off in New Taipei City with dazzling 3D light show Biometrics needed for Taiwanese applying to study and work in Canada Lextar launches VCSEL products for 3D depth-sensing China Airlines embraces new 60th anniversary GO theme for 2019 Calendar 2018 Christmasland in New Taipei City to kick off on Nov. 16 Airbus and China Airlines present A350-900 with special joint livery SkyTeam invites Frequent Flyers to shape the alliance of the future Weiwuying, the world’s largest performing arts center under one roof, to open on Oct 13 in Kaohsiung Acer unveils self-driving concept Car A350 joint livery with China Airlines and Airbus arriving in Taiwan in October CTS to host World Cup Final Night in front of Presidential Office Sunday TrendForce: VR market sees marginal growth in 2018; competition between Oculus and HTC in China to intensify Three-member Taiwan team heading to Prague for 40-day, 16,000-km Mongol Rally Taiwan launches digital library offering 3D models of heritage sites China Airlines presents new in-flight menu for passengers and summer holiday makers US State Department helps broaden remedial English teaching in Taiwan; outgoing AIT Director Moy honored FOOD TAIPEI 2018 attracts record 62,000 visitors, including 8,000 international buyers China Airlines to launch Kaohsiung-Hong Kong- Jakarta route in July Gov’t rolls out plans to save struggling tourist industry in southern Taiwan How about a Michelin-starred gastronomic experience in the sky with Mandarin Oriental, Taipei via Thai Airways? 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Things to do this weekend: Taipei Lantern Festival to kick off with dazzling lighting ceremony in Ximending Acer ITS’ smart parking meter solution takes home ‘Global ICT Excellence Award– Private Sector Excellence’ Taiwan’s Palace Museum tells us how ancient and modern meet Acer win 12 iF Design Awards in 2018 For a Shanghainese Chinese New Year, look no further from Shanghai Pavilion A yummy guide to Kinmen eateries as told by the nostalgic veterans Global smartphone market to remain weak in 2018: TrendForce Mandarin Oriental, Taipei ranked No 1 among top 10 luxury hotels in Taiwan: TripAdvisor Filipino caregiver among 10 people killed by powerful quake in Hualien Rescuers search for survivors as fresh quake rattles eastern Taiwan; 7 killed and 60 missing so far A walk through Dihua New Year Market Gov’t urged to be tough against people misusing boarding passes Blanket of snow covers Taiwan’s high mountains as cold snap kills 49 in a day Contaminated Malaysian durian coffee mix not imported to Taiwan: FDA Regent Taipei to present Japanese Kakiyasu beef; offer customers unique experience of Wagyu 150 local constestants to compete in 2018 Fishackathon Taipei for global final It’s better to walk briskly than aiming for a daily 10,000 steps: expert AIT co-sponsors 2018 Fu-Jen University Jazz Camp in Kinmen, New Taipei City Taiwan’s global trade competitiveness drops for sixth consecutive year: survey Hotels in Taiwan’s beach resort town Kenting see business downturn despite CNY holiday Stay warm: Weeklong cold snap arrives along with rain Tourism Bureau sees productive year ahead after its efforts to assist local industry Jiji railway line in central Taiwan set to be new tourist hotspot Yuck! Beware of the baked goods mixed with rotten eggs Early arrival of cherry blossoms to greet the Yangmingshan Flower Season in Taipei Must-see and must-eat places in “Lesser Kinmen” Kinmen, a sensory paradise for the tastebuds and the eye Strolling with eyes wide open, Kinmen is rich in aesthetic appeal and historical attractions It is all about AI robots: they can play the roles of sex partners and therapy, or cops to tackle crimes Taiwan axes 176 extra Lunar New Year flights from China, 50,000 passengers may be affected Taiwan’s CAL HQ awarded Diamond-rated green building; saves 23,000 kWh of power in 2017  Food safety makes up half of 2017 top ten consumer news: watchdog (Part 2) Dolores O’Riordan, The Cranberries lead singer, dies at 46 Food safety makes up half of 2017 top ten consumer news: watchdog (Part 1) Early arrival of Laomei Green Rock Troughs Cold snap kills close to 300 in Taiwan, warmer weather forecast Celine Dion to give two concerts in Taipei in July as part of her Live 2018 Asian tour Apple’s iOS 11.2.2 may slow iPhone performance by as much as 50% AIT to hold 2018 Fishackathon in Taipei and Kaohsiung for marine conservation 香宮美饌到你家
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晶華REIMAGE後疫情時代旅遊趨勢
推出全球第一個新創飯店品牌
“SILKS X”晶英薈旅

晶華國際酒店集團今日公布旗下晶英系列 (SILKS)全新推出的延伸品牌—“SILKS X” 晶英薈旅,這是一個充滿新創魅力和現代設計感的城市度假酒店,同時也是後疫情時代全球第一個問世的全新飯店品牌,品牌將致力於提供旅人體驗、探索、與交流的住宿與宴飲空間,透過新穎的軟硬體服務與設計,傳遞共學、共好的旅遊新意義。全台第一家“SILKS X” 晶英薈旅位於新北市林口媒體科技園區、東森集團總部大樓的26到33樓,目前規劃有200間客房、中西餐廳以及1,100坪的宴會場地,此為接受東森集團委託經營管理的合作案,預計2025年開幕營運。

晶華REIMAGE後疫情時代的旅遊趨勢,擘畫全新品牌

晶華國際酒店集團觀察到,疫情改變了人們的生活,其中當然也包括商務差旅以及觀光客的旅遊模式。根據美國飯店行銷內容網站fivestarcontent.com的調查,疫情之後的旅人要追求的不再是走馬看花、到此一遊,而是要透過旅行取得心靈的成長以及個人健康與福祉(wellness)的提升。因此,沉浸式的旅遊體驗 (immersive experience),以及結合工作與休閒(business + leisure=bleisure)的旅行,會是日後旅遊市場的主流。

旅遊模式改變了,飯店也必須依照新的市場需求去提升硬體設施與軟體服務,在晶華的規劃藍圖當中,未來飯店的空間設計與運用會更加的靈活有彈性,辦理住房的櫃檯可能也是酒吧的吧檯,空中花園也可以是會議場地,客房內會備有個人化的運動科技設備,滿足旅人隨時隨地運動強身的需求,高標準的衛生安全措施和顧及環境永續發展的建築規劃也是設計重點。

          為此,晶華認為要把握契機,推出全新品牌直接與疫情結束後的新興市場介接,決定在現有的Regent 晶華、Silks晶英、Wellspring 晶泉、以及捷絲旅Just Sleep之外,推出”SILKS X” 晶英薈旅這個全新的品牌。

跨界融合的本質與品牌DNA

    “SILKS X” 晶英薈旅中的「X」代表Crossover 跨界融合,「薈」字則有聚集以及草木茂盛的意象,期許自己成為人文薈萃、繁盛富足、在地與世界接軌的平台。

”SILKS X” 晶英薈旅擁有三大品牌DNA,Xplore是引領旅行者探索旅行的意義以及獨特真實的在地風貌,Xtension是強調飯店空間及服務內容的延伸與運用,Xchange則是將飯店打造成為講究生活品味同好的交流平台。

這三項品牌的DNA也將直接運用在”SILKS X” 晶英薈旅的第一個經營管理案—東森集團林口媒體科技園區當中,掌握林口從茶園到磚廠,從磚廠到新市鎮,再從新市鎮聚焦成新媒體中心的成就過程,與東森集團以及在地人文攜手創造共利、共享、共好的旅遊體驗。

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