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2021-06-13
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珍奶拼外交 日出茶太再獲第一家庭青睞
六角國際攜手帛琉總統家族Surangel & Sons 集團共構南洋版圖

全球布局最廣的國際餐飲集團六角國際(2732)旗下「日出茶太Chatime」國際環島策略再下一城,攜手帛琉總統家族Surangel & Sons Co.集團,於今日(30)簽約宣布2021年Q3將於帛琉第一大城柯羅(Koror)開設兩家門市,正式將「日出茶太Chatime」觸角跨足帛琉市場,提供同為海風島國新穎的台灣手搖茶飲體驗。繼菲律賓與第一家庭合作後,再度獲得總統級夥伴青睞,堪稱「國際總統牌」手搖茶飲品牌。隨4月台帛旅遊泡泡即將成行,島島聯手將成國際防疫經濟新典範,六角國際看好帛琉觀光人潮將挹注全新市場機會,預計「日出茶太Chatime」將積極於帛琉佈點,未來島國旅遊市場商機精采可期。

珍奶拼外交 前瞻佈署帛琉觀光市場

六角國際董事長王耀輝表示,日出茶太Chatime透過一杯珍珠奶茶軟實力席捲6大洲46個國家地區,讓台灣的珍珠奶茶走入國際美食外交篇章,也向全球展現台灣在手搖茶飲領域的耕耘。推動「國際環島策略」已逾10年,目標鎖定四季炎熱、休閒度假旅客消費力高的觀光勝地,一直以來帛琉也是台灣、日本、韓國、中國遊客海島度假熱門首選之一。在台灣外貿協會牽線引薦下及帛琉駐台辦事處大力促成,甫有機會與帛琉當地重量級Surangel & Sons Co.集團接洽合作,該集團當地事業版圖橫跨五金、建築、旅遊、批發、超市、零售等領域。六角國際希冀該集團豐富商業零售資源,能共同拓展帛琉餐飲市場,同時吸引帛琉當地來自世界各地的遊客,搶進全球觀光市場商機。

代表Surangel & Sons Co.簽約的集團創辦人老惠恕仁(REKEMESIK Surangel N. Whipps)表示,因當地發展國際觀光旅遊,每年大約有12%的觀光客來自台灣,同時帛琉與台灣關係非常緊密,希望能引薦台灣的傳統美食進入帛琉市場。曾在印尼及菲律賓見識到來自台灣的「日出茶太Chatime」手搖茶飲在當地強勢發展威力,進而引發合作契機,非常肯定品牌國際化發展的品牌力及產品品質。

「國際環島策略」迎全球疫後島國觀光商機

「日出茶太Chatime」推動的「國際環島策略」,藉由與全球各地優質代理商合作,在島嶼型的旅遊度假景點提供優質的台灣茶飲,透過服務來自世界各地的遊客,將台灣經典手搖茶飲好滋味向國際推廣,提升國際曝光度。從東南亞的峇里島、長灘島,到印度洋的馬爾地夫、太平洋的關島與斐濟,甚至是位於東非的模里西斯以及歐洲法屬瓜地落普、圭亞那,日出茶太Chatime皆已正式插旗登陸,積極佈局國際島嶼旅遊的市場。

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