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紡拓會攜手臺灣紡織業者前進東京
日本買主踴躍到場採購

受嚴重​特殊傳染性肺炎疫情影響,紡拓會於2020年首次於大阪以樣品展示間的方式,展出臺灣紡織業者所研發的最新產品,獲得眾多日本買主好評。本年挾著龐大人氣,再次攜手臺灣紡織業者前進東京,即便疫情仍未趨緩,但臺灣以高機能、環保、抗菌和抗病毒等話題產品,吸引日本著名商社及專業進口商到訪

受嚴重​特殊傳染性肺炎疫情影響,紡拓會於2020年首次於大阪以樣品展示間的方式,展出臺灣紡織業者所研發的最新產品,獲得眾多日本買主好評。本年挾著龐大人氣,再次攜手臺灣紡織業者前進東京,即便疫情仍未趨緩,但臺灣以高機能、環保、抗菌和抗病毒等話題產品,吸引日本著名商社及專業進口商到訪,如三井、丸紅、蝶理、日鐵物產、瀧定名古屋、STYLEM等;THE NORTH FACE、NEW BALANCE GOLF、ONWARD等知名品牌與企業亦到場參觀。據紡拓會現場調查,展出三天超過270位買主到訪,預估商機約5百萬美元。

本次東京拓銷活動有20家業者參加,展出產品包括各式機能及環保布料、成衣服飾。臺灣紡織業者在機能性紡織品領域不斷創新,現場更展出各式不同產品吸引眾多買主的目光,例如:適用於專業領域工作服的高機能布料、因應疫情研發出的抗菌及抗病毒布料,以及各式防護用紡織品,還有友善環境的生物可分解及回收寶特瓶再製的紡織品等,紛紛獲得買主踴躍地洽詢。

日本是全球第三大經濟體,也是全球主要成衣進口市場,2020年我國紡織品及成衣輸日本金額為4.6億美元,布料及紗線合計占比逾7成。日本市場為臺灣廠商重點拓銷市場之一,具有機能性與環保性之紡織品更是日本買主採購之重要品項,臺灣紡織業者在日本市場面臨來自中國大陸和韓國的競爭,我業者更需以差異化產品,持續積極拓銷日本市場,以降低衝擊。

由於各國邊境管制尚未完全解除,紡拓會將以本次東京拓銷活動的成功經驗,於上半年持續在疫情較為趨緩的亞洲地區,以紡織品樣品展示間模式於印尼、香港、越南等地辦理推廣活動;下半年更規劃臺灣紡織品東京和大阪實體展示會,歡迎有興趣的業者洽詢。

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