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2021-06-17
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馬來西亞泥煤威士忌在台上市

近年來威士忌掀起一股亞洲旋風,馬來西亞永百成酒業公司(Winepak)28日在台舉辦「飲勝(YAM SING) 新產品上市發表會」,正式宣告旗下獲得雙項國際大獎聲譽的TIMAH泥煤威士忌在台上市,挑戰台灣威士忌酒饕的舌尖,品嘗來自南洋國度的味覺符號。

在馬來西亞駐華商務處(MATRADE TAIPEI)的推廣與協助下,這場發表會冠蓋雲集,獲得各界領袖菁英到場見證。馬來西亞友誼及貿易中心駐台代表何瑞萍、馬來西亞商業及工業協會拿督劉康捷理事長、台北市進出口公會秘書長黃文榮、中華臺灣潮汕同鄉總會會長連錕顥、群聯電子、奧莫爾遊艇、台灣默克、馬來西亞航空、美麗樂台灣、築間餐飲集團等知名企業代表到熱情出席。

總代理沐鉑國際董事長李志剛指出,從太平、怡保,到吉隆坡在英殖民時期是錫礦小鎮,隨著錫礦產業的發展,成為都市,吉隆坡亦成為馬來西亞首都。Winepak永百成酒業為紀念這段歷史,採用「錫礦」的馬來語「TIMAH」,推出TimahDouble Peated Blended Whiskey泥煤威士忌,2020年上市即獲得「ISC倫敦國際烈酒競賽銀獎、SFWSC舊金山世界烈酒競賽銀獎」兩項國際烈酒競賽殊榮,堪稱馬來西亞烈酒行業的「大馬之光」。

TIMAH威士忌酒標上的頭像Tristram Speedy上尉,是英國派往馬來西亞英裔軍官,曾與當地百姓一同平定戰爭、保護珍貴的錫礦地,維持地區的安居與和平。Tristram Speedy上尉與Timah(錫)的一頁歷史,詮釋了這支威士忌所融入的英倫血脈與大馬先民奮鬥的榮光。承載著深刻歷史的TIMAH泥煤威⼠忌,代表Winepak永百成酒業深耕國際烈酒市場的雄心。

亞洲威士忌近年來風靡各國,來自日本、台灣、菲律賓、印度等各大威士忌品牌百家爭鳴,在國際烈酒競賽屢獲佳績。Winepak永百成酒業作為馬來西亞威士忌界的開路先鋒,帶著TIMAH泥煤威士忌在台灣隆重登場。TIMAH泥煤威⼠忌擁有熱帶氣候下獨特的橡木桶風味和泥煤味,淡雅的南洋清香尾韻,展露出奔放與細緻的大馬性格,將引起「講究味蕾,喜愛探索不同威士忌」的深度藏家和鑑賞人士高度關注,為台灣威士忌圈帶來一股新潮流。

為何選擇台灣插旗亞洲市場?李志剛指出,「威士忌從麥芽穀物到橡木桶的旅程,承載著時間所累積出的味道。馬來西亞與台灣都位於熱帶、為多元民族文化的國家,且都經歷過殖民時代,有相似的歷史軌跡,兩國有一股陌生又熟悉的共鳴。台灣人口雖然只有2300萬,卻是全球威士忌銷售的指標市場之一,是銷量成長最快的國家,全球知名的威士忌市場在台建立灘頭堡,品牌一旦立足於台灣,就能推廣至全世界。「台灣在世界威士忌品牌市場,具有無可取代的重要地位。」

據了解,「YAM SING飲勝」是獨特的大馬式乾杯文化,在馬來西亞華人敬酒中,YAM的發音拉得越久越長,代表越多的祝福。TIMAH泥煤威士忌2020年不畏疫情,勇奪ISC、SFWSC雙項國際競賽銀獎殊榮,在馬來西亞國內上市即造成旋風,眾人舉杯慶賀,也指引台灣威士忌酒饕重新尋得品味的新方向。 

2021台北食品暨特色美食國際博覽會,4月30日至5月3日在世貿一館登場,沐鉑國際參與這場盛會,在D區542攤位展出TIMAH泥煤威士忌,邀請喜愛威士忌的消費者前往品嘗體驗。(未成年請勿飲酒)

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