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2021-10-25
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全台首創線上內容百貨店
「beyond beyond」6/21正式上線
比漾廣場線上內容平台  30位作家及KOL駐站合作

打造生活與消費靈感超連結   享受美食、旅行、生活

整合線上線下會員點數    X Day獨家客製心情圖文

我們跟你一樣,在有限的時空與荷包下,尋找無窮的樂趣。

我們跟你一樣,喜歡深度,但不嚴肅;喜歡玩樂,但不放縱;

喜歡分享,但不亂講;喜歡 shopping,但不血拼。

比漾廣場醞釀一年打造,「beyond beyond線上內容百貨店」, 6月21日正式上線!

第一階段上線將先提供「內容」的服務,邀請近30位作家及KOL來分享美食、旅行、生活的精彩內容,7月16日前加入網站會員還可再抽AirPods!

百貨新零售整合平台 線上內容選品電商

  beyond beyond秉持著「誠信、關心、共好、品味」的核心價值,打造全台百貨獨家的線上內容平台,整合了數位雜誌選品電商百貨官網三大結構,全面提升對客服務的能量。beyond beyond也突破了比漾廣場的商圈範圍,從雙北新南區的在地服務,升空為華文世界的無疆界服務!  beyond beyond的使命是,在眾說紛紜中尋找寧靜,讓雜音消失,只剩下有益的知識與體悟——為華文世界人們提供消費靈感,串連精彩生活,同時提供兼具美感品味與實用實惠的商品。

美食、旅行、生活 三大面向精彩內容上線

beyond beyond整合了數位雜誌選品電商百貨官網三大結構的服務,第一階段於6月21日上線的為內容的服務,第二階段預計將於七月下旬上線,提供選品電商的服務,最後一階段於八月下旬上線,也會是比漾廣場官網的首度大改版,並整合串聯平台上各個不同的核心服務。

  在本次上線的內容服務,先以三個面向的「內容」主題來分享,邀請了近三十位作家及KOL,透過精彩的文字和影像來分享美食、旅行、生活等豐富的體驗。每個月份都會主題式的選題文章,以同主軸的系列內容,上演著各自的絕倫精彩。六月份選題文章為『和植物一起度過生活的跌宕起伏』,數篇文章介紹了植物的動人之處,其中,定居澳洲墨爾本的專欄作家蘇楓雅,分享藉隨手捻來的山原野花草或一串果實,就請進了四季風情及愜意。而旅居德國柏林,擅寫生活風格與設計的專欄作家許育華,認為只要身邊有花朵植物,就很美麗,並分享SISLEY香浴皂的迷人之處。同時也採訪台南「看見.綠 花藝設計工作室」,將來線上採購材料包,同時看beyond channel影片,在家就可輕鬆完成的花藝DIY。

近30位作家及KOL進駐 三大面向精彩內容上線

本次beyond beyond的內容選文,緊扣著『美食』、旅行』、生活』三大類別也特別邀請了不同領域的專欄作家及KOL來合作,提供人們不同領域的觀點,包羅萬象的各類內容,圍繞著不同的精彩!

  首波上線的專欄作家和KOL中,自稱出版人、寫字人、下廚人、愛玩之人的有方出版社長余宜芳,開設「食物的美學」專欄,從飲食文學、旅行文學到中國各地菜系、回憶中的美食體驗、做菜的小訣竅,帶我們穿越時空,漫遊在美食的國度裡。

南華大學傳播系講師呂立翔,在5坪不到的小套房用卡式爐、電鍋、小烤箱過宅煮生活,在「在家做飯 關於蛋」文中,分享荷包蛋、蛋炒飯、番茄炒蛋等蛋料理,認為自己做飯最大的體會是學會「講究」,就是將現有「食材、食器、廚具,透過組合、順序,以最佳狀態上桌」。

  另外,曾獲「2018法國PX3攝影大賽銅獎」的攝影師張峻健,每年都義務幫花蓮畢業生拍攝畢業照,當疫後多數學校轉至線上辦畢業典禮時,透過他的鏡頭,可以深刻感受到花蓮的風光和老師、學生的笑容與活力!

整合比漾卡線上線下點數 7/16前加入再抽AirPods

  beyond beyond本次開站也整合了比漾卡的點數權益,網站會員在註冊時,只要填寫與比漾卡相同的會員資料,就可以享受beyond beyond線上平台與比漾廣場實體百貨『雙向積點 雙向兌點』的便利服務。會員可以透過beyond beyond、比漾廣場APP、比漾廣場實體店,三種不同渠道來使用點數。

  即日起新加入beyond beyond網站會員即可獲得100點的會員點數,推薦新好友加入,於推薦碼區鍵入有效比漾卡的會員手機號碼,推薦者也可獲得100點。6/21(一)~7/16(五)更規劃了週週獎活動,包括了AirPods歐舒丹-經典蠟菊保養套組、璞草園-24草精油淨膚露3入組、、chocolat R-手工巧克力盒、有肉 Succulent & Gift-品牌專屬多肉植物盆栽等好禮。

  也規劃了好吃及好睡的客製好禮,由beyond beyond編輯團隊特別製作,只限會員下載,包括了

美食地圖』-網羅美食家、廚師和挑嘴的老饕匯聚成的美食地圖。

好睡音頻』-特請人氣臨床心理師蘇益賢製作入睡靜心引導音頻,讓您重拾一夜好眠的美好。

X Day製作專屬自己的心境圖文

  現代人生活壓力大,beyond beyond也特別規劃了獨家線上服務-『X Day』,利用網站可以輕鬆製作專屬客製的圖文,也可以下載分享轉寄好友。

 『X Day』的X象徵著每一天都是一個未知數,利用X Day製作出的圖文,代表著為自己記下屬於每一個獨特日子的軌跡。也可以傳遞當下的祝福給遠方的人們,X是未知,也是驚喜。

即將上線-七月選品電商/八月-比漾廣場官網2.0

  beyond beyond第一階段順利開站後,也緊鑼密鼓展開接下來的各階段功能上線,包括了7月下旬-選品電商也將正式開放,會推出與主題對應的選物商品。希望透過「選」讓人們體驗心目中的美好生活。8月下旬,也會升級比漾廣場2.0,整合進入beyond beyond的平台服務。

  比漾廣場期待beyond beyond這個「生活靈感的平台」,能為人們傳達或提供生活選品的提案與構想。一起探索未知,享受新體驗!

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