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2021-10-25
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你好,未來。
CONVERSE發布全新CX未來系列
開啟設計及創新的新篇章

去年3月,Converse 在紐約Reinvent活動上宣布CX的回歸。CX是一個由優質產品、舒適材料和技術组成的Converse系列產品,代表著品牌對於穿著舒適度的不斷追求,為消費者提供更好的產品、更舒適的體驗和不斷演進的設計理念。隨著時代的發展,Converse從未停止對產品的改良,將重點專注五個關鍵產品理念:持續性、包容性、探索性、運動性能和舒適性。

得益於CX,Converse可以在確保良好的穿著舒適度的同時提供全新的表達和體驗。在未來,CX將一直伴隨著Converse產品線出現。預計從2022年初開始,市場上經典的Chuck Taylor All Star鞋款都將搭載CX的材料和技術,為消費者帶來舒適性上的革新。

從360度全方位來看,CX在解決舒適性問題的同時,也帶來了全新的詮釋和體驗。CX發泡材質是讓這一切得以實現的關鍵元素,它可以提高衝擊吸收的能力,並最大限度地延長穿著時間。所有這些都使Converse鞋類的製造、外觀和感覺都有了新的方式。其進一步體現在以下方面:

  • 易穿性:通過搭載發泡材質和彈性帆布等材料,提供腳面的舒適性和易穿性——合腳,便於穿脫。
  • 舒適性:通過使用CX發泡材質和EVA泡沫確保足底的舒適度,使產品呈現全新的比例和姿態。
  • 穩定性:大多數新的CX款式都有全新橡膠大底設計來支持其抓地力和耐久性。

Converse全球設計和創新副總裁Phil Russo表示:「我們對Converse的經典產品非常自豪,它們是設計和創新的出發點。我們根據消費者的意見用CX來增強最受歡迎的鞋款,像是Chuck Taylor All Star和Weapon,以提高穿著舒適度。同時,設計團隊也在繼續探索、發展和疊代我們的設計語言,用全新Aeon Active CX創造未來的風格,通過全新Run Star Motion提供大膽的表達。」

基於特有的CX發泡材質,Converse接下來即將發布的產品包括:

  • Run Star Motion——作為Run Star Hike的進化版,Run Star Motion由下至上,整體的抬高呈現了一種挺拔的姿態。而由EVA泡沫中底上的CX發泡材質鞋墊讓鞋子更輕盈。雖然鞋面保持了原有的風格,但誇張的波浪形厚底和具有雕塑感的外底鞋紋,為你增高的同時也提供出眾的抓地力,展現大膽的設計。全新Run Star Motion充滿力量,先鋒前衛,是街頭的吸睛神器。
  • Chuck Taylor All Star CX——基於經典款的改良鞋款,採用彈性帆布、CX發泡材質和透明鞋底延條,以展示其變革性的中底,為造型加分,助力你邁出的每一步。
  • Weapon CX——從檔案館重回產品線的Converse Weapon,我們將它的傳奇進行再造,以實現輕質舒適和經典球場風格的並存。最初於1986年誕生在Converse Biomechanics Lab的Weapon,通過實用的功能性為當時的籃球運動員提供球場上的舒適度、良好的性能及完備的保護。如今它重新回歸,卻大不同於以往。Weapon CX是對86年球場經典的現代詮釋,配有一對具有開創性的CX發泡材質中底和鞋墊,同時保留了腳踝處Y bar的設計,用於穩定足部。
  • Aeon Active CX——這是一個全新的鞋款,它打破常規,探索全新的設計語言,以推動Converse品牌和我們的消費者在時間和風格上的發展。彈性靴筒結構和誇張的後跟更易穿脫,而CX發泡材質落腳點位於腳下,由EVA發泡材質中底包裹,提供全天候的舒適體驗。Aeon通過對舒適性、形式和姿態的全新探索,將能量交還给了我們的消費者,也標誌著品牌對產品設計的未來視野。

基於以往的成功合作,A-COLD-WALL*的創始人Samuel Ross將把他探索的設計方法帶回並應用於全新Aeon Active CX鞋款,尋求舒適性和可持續的完美結合。這次的合作預計將於2021年底推出,敬請期待。

我們回望過去,將經典的Weapon演進,重新納入產品線;當下,我們也正重塑Chuck Taylor All Star,以提升舒適度,並創造富有表現力的設計,從而推出Run Star Motion。而在未來,Aeon Active CX將突破設計和實用性的邊界。Converse將持續探索,尋求在舒適性上更多的可能性,探索設計上的全新思路。

Converse Run Star Motion與Chuck Taylor All Star CX將成為CX未來系列的首發產品,Converse Run Star Motion建議售價為NTD3,380元,Chuck Taylor All Star CX建議售價為NTD2,380 – 2,480元,將於7月9日起發售。實際販售資訊依店點公告為主,或關注 Converse Taiwan 官方 Facebook專頁https://www.facebook.com/ConverseTaiwan/

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