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2021-08-02
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夏日解渴良策!「Schweppes舒味思」氣泡水、「innocent天真」椰子水全新登場

「Schweppes舒味思」X「Fantasista Utamaro」 潮流美學閃耀瓶身 狠氣泡藝術瓶限定推出
英國第一果汁品牌「innocent天真」首度在台上市 100%天然椰子水 日常補水清爽少負擔

隨著氣溫不斷攀升,日常補水就愈顯重要,若想在解渴時,同時享受暢快口感或品嚐清甜滋味,一瓶沁涼的氣泡水或100%天然椰子水,更能讓人感到心曠神怡,亦能讓補水更有趣味!可口可樂公司旗下擁有百年歷史的英倫氣泡水品牌「Schweppes舒味思」,以優雅時尚外型與豐沛氣泡廣受消費者愛戴,今年攜手日本視覺藝術家「Fantasista Utamaro」,共同打造三款大膽搶眼的「狠氣泡藝術瓶」,讓消費者同時體驗味覺與視覺的雙重饗宴。此外,看準炎炎夏日消費者對於椰子水的高度需求,今年也首度引進英國第一[1]果汁品牌「innocent天真」100%天然椰子水,不僅無添加糖、零脂肪且低卡路里,喝起來清爽低負擔,更採用公平貿易認證的青椰,飲用椰子水亦能支持椰農,保障農民權益。夏日解渴新對策,就從一瓶蘊含豐沛氣泡的「Schweppes舒味思」氣泡水或全新上市的「innocent天真」100%椰子水開始!

Schweppes舒味思」氣泡水攜手日本藝術家「Fantasista Utamaro」限定推出「狠氣泡藝術瓶」

英倫經典氣泡水品牌「Schweppes舒味思」,因無糖、無負擔與豐沛氣泡的口感,搭配優雅時尚的瓶身設計,推出後成為消費者心目中氣泡水首選,品牌迄今多次與時尚品牌以及設計師跨界合作,讓消費者在飲用時,亦能有截然不同的感官享受。今年「Schweppes舒味思」攜手日本視覺藝術家「Fantasista Utamaro」,以豐沛氣泡為謬思,運用「Fantasista Utamaro」最具代表性的多彩繽紛美學,結合「Schweppes舒味思」鑽石菱格紋與水感瓶身設計,推出潮感十足的限定款「狠氣泡藝術瓶」,共有「經典原味」、「萊姆風味」與「纖維+」三款設計,耳目一新的限定包裝,絕對是今年夏天暢快解渴首選。

日本視覺藝術家「Fantasista Utamaro」不因先天色覺辨識障礙為困,反而成就獨特的創作能量,其大膽用色的設計風格以及塗鴉式色塊創作,往往讓作品呈現鮮活盎然的生機,而此次與「Schweppes舒味思」氣泡水的跨界合作,他更以豐沛氣泡為啟發,設計上將氣泡在口中迸裂的驚喜與想像圖像化,穿插氣泡啵啵聲的日文文字加上飲用後暢快滿足的擬態語,完美展現出「Schweppes舒味思」的「狠氣泡」特色,要給消費者於盛夏時節一個兼具味覺與視覺享受的飲用體驗。

清爽補水少負擔!英國第一果汁品牌「innocent天真」100%天然椰子水今夏登場

不僅如此,風靡英國的「innocent天真」100%椰子水也於今年夏天首次登陸台灣,這個於1999年由三個英國大男孩共同成立的果汁品牌,一直以來以生產好喝的果汁為訴求,結合與社區共好的堅持,打造既有趣又獨特的果汁品牌。今年夏天,太古可口可樂首度引進「innocent天真」100%椰子水,期待能為消費者在炎夏補充水分時,有更多清爽且低卡的飲品選擇。「innocent天真」100%椰子水清爽微甜的滋味完全無添加糖且為非濃縮還原果汁,而充滿手繪感的海島風情包裝,也展現出品牌童趣幽默的風格,除此之外,「innocent天真」選用具公平貿易認證的青椰,堅持環境友善與維護椰農權益的理念,也讓飲用時多一分人文關懷的參與感。全新夏季日常補水良策,就讓低卡路里、零脂肪、少負擔的椰子水一起加入吧!

「Schweppes舒味思」氣泡水狠氣泡藝術瓶即日起可於全台便利商店及各大通路購買;「innocent天真」100%天然椰子水即日起於各大量販通路以及電商上架,兩款產品於不同通路限時推出嚐鮮價優惠(優惠訊息以通路資訊為主),邀請消費者一起體驗夏日沁涼消暑的絕佳享受。


[1] 根據尼爾森行銷研究顧問公司調查,統計冷藏即飲果汁品類於2020年整年度全英國非即飲通路的累計銷售營業金額。

【產品優惠資訊】(以通路資訊為主)

  • 即日起至7/13於萊爾富便利商店購買500毫升「Schweppes舒味思」氣泡水,享任選2件49元優惠。
  • 即日起至7/14於OK便利商店購買500毫升「Schweppes舒味思」氣泡水,享任選2件49元優惠。
  • 即日起至7/15於全聯福利中心購買1公升「innocent天真」100%椰子水,享2件159元優惠。
  • 7/7至7/20於家樂福、大潤發、愛買購買1公升「innocent天真」100%椰子水,享2件159元優惠。
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