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防疫七月天 佐登強化疫情下的會員深耕

佐登妮絲(佐登-KY,4190)今(9)日公告2021年7月自結營收為1.54億,累計1~7月合併營收15.6億元,年成長11.63%。佐登自5/18起全台129門市暫停營業以配合政府防疫措施,公司考量台灣一千多名員工的家庭生計,以多管道銷售產品為疫情下的營運策略,靈活運用應變三部曲,美麗教練雲端集訓,防疫組合線上購買以及公司全體同仁化身產品銷售人員,在疫情席捲近身產業的衝擊下展開自救計畫。

佐登妮絲(佐登-KY,4190)今(9)日公告2021年7月自結營收為1.54億,累計1~7月合併營收15.6億元,年成長11.63%。佐登自5/18起全台129門市暫停營業以配合政府防疫措施,公司考量台灣一千多名員工的家庭生計,以多管道銷售產品為疫情下的營運策略,靈活運用應變三部曲,美麗教練雲端集訓,防疫組合線上購買以及公司全體同仁化身產品銷售人員,在疫情席捲近身產業的衝擊下展開自救計畫。

在疫情期間,雖說門市暫停對外營業,但一線美麗教練立即轉至線上服務會員,不僅利用電話與直播販售產品滿足消費者保養需求,更使用通訊軟體服務會員們肌膚護理問題,在遠距期間,透過線上工具拉近與消費者的距離,落實顧客關係管理,而隨著疫情警戒降級,7/27開始恢復一對一美體按摩服務,目前來客率已恢復至65%。

佐登表示,公司內部員工本身為公司會員的比例極高,故此次面對疫情衝擊,全員不分內、外勤員工,皆轉身成為公司產品的KOC(關鍵意見消費者),針對員工親友展開全員行銷計畫,不僅強化公司凝聚力,更透過與親友介紹公司產品,加強員工對於保養的知識訓練,並為公司營收帶來意外的助益。
    大陸地區在疫情期間的口罩美女風氣下,打出電眼季,在雙美服務上都推出了美眸課程,滿足口罩下消費者對於美的需求。在生活中,遠距辦公與遠距學習也逐漸成為眾人的生活模式,集團鎖定後疫情時代消費者眼部保健需求,推出保健新品。集團下半年將運用會員資料分析,以滿足消費者需求為導向,強化會員經濟策略,營收將持續走強。

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