22 °C Taipei, TW
2021-10-25
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喝對咖啡 不只好喝還能愛地球!
雀巢咖啡推出全新燕麥拿鐵 採用100%嚴選植物奶
掀全球咖啡環保風潮 「喝好咖做好事」

國際咖啡日 買雀巢咖啡任一產品登錄發票抽好禮

台灣人一年喝掉39億杯咖啡,每人每年平均喝掉約166杯咖啡,市場規模超過1000億元[1],近五年更以每年20%速度持續成長。在全球咖啡銷售快速增長的同時,全球最大咖啡供應商雀巢咖啡,提前為咖啡永續做足準備,推出全新燕麥拿鐵,100%採用低碳排放植物奶,原料環保風味一樣好,從源頭開始維護地球永續。雀巢咖啡自2010年開始推行咖啡永續計畫,不只在全球有傑出成效,既有產品採用全新環保材質咖啡包裝在台灣也看到具體成果:從台灣雀巢咖啡銷售量換算,台灣消費者在選擇雀巢咖啡的同時,等於一年為地球節省8.4噸塑膠用量、相當於100萬個塑膠袋。10月1日國際咖啡日即將到來,雀巢咖啡希望不只帶來好喝的咖啡,更邀請消費者一起選擇充滿愛地球心意的好咖啡。

10年永續計畫,雀巢咖啡三件環保好事創造地球永續

咖啡從栽種、生產、運送、包裝等都會用到水資源,雀巢咖啡重視生態永續,成功培育出能在水源稀少且乾燥環境下生長的抗旱咖啡樹種,節約灌溉及生產用水,將更多水留給社區與環境,讓缺乏水資源的國家也能種植咖啡豆。在經過10年不斷努力下, 2020年每噸咖啡生產量所使用的直接灌溉及生產用水量相較2010年減少了53%。

此外,雀巢咖啡自2010年起,在全球培訓超過90萬名咖啡農,目前有超過300位咖啡種植專家在15個國家和當地咖啡農合作,提供商業與先進農業技術訓練,讓收成量大幅提升。其中,雀巢咖啡專家提供墨西哥農民3,700萬株的新抗病咖啡樹苗,成功讓產量翻了一倍。

雀巢咖啡不只在水資源及咖啡農教育領域深耕永續,還有一項努力更與消費者的日常息息相關,就是「咖啡包裝」。雀巢咖啡研發一款為環保而生的全新材質,可保持咖啡新鮮風味,並有效減少塑膠用量。根據台灣雀巢咖啡2020年度使用量預估,全新環保材質一年預計為地球省下8.4噸的塑膠用量,相當於100萬個塑膠袋。此外,台灣雀巢咖啡預計2025年前完成100%環保包裝計畫。

全新雀巢咖啡燕麥拿鐵新上市  100%採用植物奶 好喝低碳新選擇

在世界人口增加、森林砍伐和氣候變化,造成糧食危機的背景下,植物性食品和飲料已成為新型態環境保護發展重點之一。植物奶產製過程較鮮奶產生更少的碳排,在此情況下,植物奶飲品碳排放低,低熱量、低脂肪,對於人體負擔輕,還多了獨特的燕麥香氣,逐漸成為健康飲食與友善環境的新選擇。

雀巢咖啡全新推出燕麥拿鐵,使用100%嚴選燕麥奶,獨特的燕麥香氣與烘焙咖啡香,完美創造出植物奶與咖啡間的平衡,融合成獨特香醇的拿鐵風味。「雀巢咖啡燕麥拿鐵」在全台7-Eleven超商販售,單瓶225ml,售價49元。9月22日至10月19日可享有新品嚐鮮價39元。

追求嚐鮮的你,還可以試試日本原裝進口系列,共有燕麥拿鐵和杏仁拿鐵兩款選擇。「雀巢金牌燕麥拿鐵咖啡」帶有細緻柔順的燕麥奶口感與咖啡結合出香滑尾韻 ; 「雀巢金牌杏仁拿鐵咖啡」則有著濃郁烘烤後的杏仁與咖啡香氣,風味飽滿。兩款雀巢金牌燕麥拿鐵皆在momo購物網獨家販售,單瓶1000ml,售價239元。即日起至10月3日新品上市期間推出優惠任選三瓶570元,任選6瓶1140元再送100元回購券。

另外,雀巢咖啡為鼓勵消費者一起守護地球,選擇對地球友善的咖啡,一起為地球做好事,推出「喝好咖做好事」抽獎活動,歡迎消費者共襄盛舉。

雀巢咖啡國際咖啡日「喝好咖做好事」登錄發票抽好禮

活動期間:即日起至2021/10/05 23:59(以主辦單位系統時間為準)

活動辦法:10/05前加入Nescafe Taiwan LINE官方帳號 (https://bigcc.cc/YJfH5b ),至各大通路購買任一「Nescafe 雀巢咖啡系列」任一產品之發票,並於LINE官方帳號登錄,即可參加抽獎。欲知更多詳情,請致電雀巢免付費專線:0800-000-338,將有專人為您服務。

活動獎項:

  • 頭獎(共三名,隨機出貨,恕不挑選):

雀巢金牌冰萃濾袋咖啡-乙箱(10盒)

或雀巢金牌濾掛咖啡100%阿拉比卡柑橘果香中烘焙口味-乙箱(12盒)

或雀巢咖啡好咖系列重焙拿鐵(濃烈咖) -乙箱(15盒)

  • 貳獎(共二十名):LINE POINTS 20點

[1] 根據雀巢消費者研究中心調查資訊

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