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當設計導入經典好物—田修銓設計師駐村指導雲嘉南濱海觀光圈
鹹良好物隆重登場 嚴選二十樣當地商品上架電商平台

嘉南濱海國家風景區管理處(以下稱雲嘉南管理處)要讓雲嘉南好吃好玩又超好買,打造觀光圈品牌系列計畫,嚴選「鹹良好物」隆重登場!「鹹良好物」是透過好物遴選競賽,邀請國際級設計老師駐村當地,與業者經過無數次來回討論,透過品牌故事、在地特色,打造出全新好物品牌。

交通部觀光局雲嘉南濱海國家風景區管理處(以下稱雲嘉南管理處)要讓雲嘉南好吃好玩又超好買,打造觀光圈品牌系列計畫,嚴選「鹹良好物」隆重登場!「鹹良好物」是透過好物遴選競賽,邀請國際級設計老師駐村當地,與業者經過無數次來回討論,透過品牌故事、在地特色,打造出全新好物品牌。

    「鹹良好物」與本次整體雲嘉南濱海觀光圈行銷專案視覺計畫皆是由設計2020東京奧運臺灣英雄凱旋派對、臺灣熱氣球嘉年華等活動的知名設計師田修銓主持。設計師實地走訪每一家好物店家,在為期將近兩個月的時間,為雲嘉南濱海觀光圈所量身訂做的專屬品牌。

     雲嘉南管理處徐振能處長表示,雲嘉南濱海不僅盛產新鮮海產,在大自然滋養之下,還有白玉苦瓜、地瓜等遍地好物。如何從一級農業生產轉化為二級農產加工,導入設計美學、品牌思維、銷售通路擴大,以達到經營整體在地產業發展模組、創造當地產值,是發展鹹良好物的初衷,也進而打造出地方特色與故事。這次邀請到田修銓設計師進行整體品牌識別設計,透過長時間駐村以及實際觀察、探訪,更能完整且全面性瞭解雲嘉南濱海的多元特色,將設計融入濱海特色,打造出有別於以往的系列性商品。

     本次鹹良好物遴選,分為書審與現場簡報,許多評審在聽取業者簡報後表示非常感動,評審之一風土專家顧瑋表示,看到在地許多業者想要自我突破,期待專業輔導後走向品牌化的決心,這是雲嘉南邁向成功的一項重要指標。雲嘉南濱海擁有相當多極具潛力的隱性冠軍商品,相信透過輔導與行銷,一定會讓大家透過商品認識雲嘉南的美好。經過兩輪的激烈評選,第一輪產生20家獲選品牌,進到第二輪的10家業者,將透過田修銓老師的協助設計,進行品牌換裝及包裝。田老師認為,設計的根本在解決問題。看似微不足道的細節中,從字體的選擇、文字的粗細、配色的篩選,斤斤計較著每一個字所帶來的力量。期待透過設計包裝讓大家再次認識習以為常的產品。美是一種主觀認定,但如何透過適切的設計,而能傳遞出商品的故事性,才是臺灣商品與品牌能走向國際的最後一哩路。

   本次鹹良好物品項多元,琳琅滿目,最具鹽味幸福的手工牛奶海鹽饅頭皂、添加了在地虱目魚風味的黑豆醬油、以愛玉子所提煉出的愛玉洗卸淨白露、連劉克襄都驚豔的白玉苦瓜酥、一次購足雲嘉南濱海四季的甘苦人四季禮盒、口感細綿入口即化的蜜蠟烏魚子、打開即香味四溢的十四甲菜頭粿、是蝦也是好吃蛋捲的蝦覓捲及火燒蝦蛋捲、晒港麻油組、黃金烏梅露養身產品、創意新口味的烏金酥、海味好搭檔蒜味胡椒鹽、賣到全台缺貨的胭脂鰻、巨型乾燥蝦、排隊秒殺的雙料紅蛋大雞腿禮盒、ㄙㄨㄚˋ嘴停不下的黃金地瓜片和百搭蛤蜊娘 XO醬,都是不可錯過的一時之選。

   徐振能處長補充,多項商品在遴選計畫中,不但強化自己的故事,更延展出品牌的在地性,經過變裝後,即受到多家電子商務平台的熱烈詢問,未來將在「匠選物」等多家電商平台上市,期待讓產品為地方說故事。同時,即將在9月25日於臺北華山文創園區開展的雲嘉南濱海觀光圈成果展售會中,鹹良好物也會與大家見面,想體驗雲嘉南濱海風味千萬別錯過!

 

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