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2021-10-25
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全球首創線上咖啡交易平台「TYPICA」 正式登台
串聯生產者與烘豆師 咖啡生豆100%直接交易

近年面對新冠病毒疫情的衝擊、地球暖化所造成的氣候變遷與咖啡國際價格不穩等因素,咖啡生產者陷入轉作其他農作物或離農的窘境;加上以往「直接貿易」所需的貨物量與現金流,對於多數小規模的生產者及烘焙者而言,生存更加艱困。國際新創企業TYPICA首創全球唯一線上咖啡交易平台,於2021年10月正式在台上線,突破以零時空、價格透明、產銷直接交易,且大幅調降咖啡生豆交易的低消門檻,從貨櫃(18噸,300麻袋)改為一麻袋(60公斤),創造出一個「讓好咖啡一直都很好喝,並成為世界上最幸福飲料」的綠色永續咖啡經濟平台。

TYPICA幫助小農  綠色永續經營

根據國際咖啡組織(ICO)調查,台灣人在2020年喝掉28.5億杯咖啡,人均喝掉約104杯,不但咖啡館密度高居全球第一,對咖啡的需求更是逐年攀升。在咖啡市場,由於供需平衡的變化和投機資金的流入,咖啡的交易價格容易出現大幅波動,再加上咖啡是一種難以確保穩定利潤的作物,促使生產者不斷流失,導致咖啡上游日漸失去多樣性。而TYPICA 的使命之一就是幫助咖啡生產者減少經濟衝擊,增加直客購買機會,不僅促進生產者的經濟獨立、擴大就業和提升生活水準;甚至協助建立學校和醫院,並改善發展中國家咖啡小農的當地生活。

一麻袋  輕鬆進口精品咖啡

近年新冠病毒疫情的衝擊,也大大影響咖啡生豆的流通與消費模式。TYPICA調查發現,生產者與烘豆師未來的發展性,與「是否進行事業DX(數位化轉型)」息息相關。由於疫情無法親自走訪產地,因此讓生產者與烘豆師可在網路上相互聯繫的平台,其存在的價值更是與日俱增。TYPICA以咖啡生豆的流通透明化為目標,不僅將所有流通的價格細節皆公布在平台上,讓遍布全球的咖啡生產者與烘豆師可自由進行「100%直接交易」。同時,以一袋60公斤麻袋為低消單位,對中小型的烘豆業者來說,無疑是一大福音。

TYPICA的創辦人之一後藤将表示,「全世界的每日咖啡消費量約為20億杯,是交易規模僅次於石油的國際商品。我發現這一天20億杯的消費行動對全世界的福祉影響甚鉅,因此創立了TYPICA,提供『100% 直接交易』的機會。而透過完善直接交易的環境,估計可影響 2,000 萬位咖啡生產者以及他們的家人,總共約1億人的生活與人生。」

TYPICA產地直送   幸福的綠色咖啡交易平台獨家特色  

1.個性:TYPICA最重視的,莫過於每種咖啡的個性。以微批次、奈米批次為中心,每年都能穩定提供這些稀有咖啡豆,讓購買者能夠感受到產地與生產者的個性(風土條件)。

2.鮮度:TYPICA運用科技,以最快的速度提供剛被收成且精製的新鮮生豆。承諾給線上服務特有的速度與品質。

3.透明性:TYPICA皆詳細記載生產者、精製廠與進出口業者等供應鏈,以及相對應的價格明細。透過清楚的產銷履歷提高生產者利益,才是提升高品質咖啡永續經營的關鍵之一。

4.故事性TYPICA提供的咖啡都有其豐富多彩的故事。為了能將這些故事隨著咖啡豆,從烘豆師傳達給消費者,我們致力於製作各種照片、影像與文字等紀錄資料。甚至前往所有的生產國,並與當地生產者長期建立良好關係,確保提供高品質的內容。

後疫時代  數位化咖啡貿易平台應運而生

TYPICA自2019年11月開始推出服 務後1年內,即成長為擁有全世界12國、2,000位以上生產者與烘豆師網絡的平台;在亞洲,2021年4月先行上線的日本,短短三個月便吸引超過800位的烘豆師註冊使用中,TYPICA計畫在未來一年內發展成為擁有59個國家、3,000位以上會員的平台,將社群網絡擴大至荷蘭、英國、法國、德國、義大利、西班牙、丹麥、挪威、韓國以及台灣等。展望2025年之前,TYPICA目標將成擁有全世界70個國家、5,000位以上生產者和烘豆師的社群網絡。

10月國際咖啡日  首度台灣上線

自10月國際咖啡日起,TYPICA將開始對韓國、台灣以及歐洲全境提供服務,為加速咖啡產業對TYPICA平台的瞭解,將於10月13日晚上7點舉行線上發表會,邀請TYPICA創辦人山田彩音小姐與台灣知名Oasis Coffee Roasters、Coffee Intro及Pharos Coffee 的烘豆師一同分享台灣精品咖啡業界的現況與展望,更邀請來自南美的咖啡生產者,進行三方對談,並針對精品咖啡進行杯測。歡迎烘豆師踴躍報名,即有機會品嘗獨特風味的咖啡!  https://app.typica.jp/roaster/register.

關於TYPICA

TYPICA是使全世界的咖啡生產者及烘豆師得以至少單包麻袋為單位,直接交易高品質咖啡生豆的線上平台,其名稱的由來是取自最接近原生樹種的「鐵比卡」(TYPICA)品種,包含了「重視事物的根本及本質」的意涵而以此為名。就像人一樣,咖啡也會因為環境或照顧者的感受性不同而展現不同的個性。因此我們希望,這是一個可以讓每個人都能夠享受各式各樣的個性以及「TYPICA(每個人的本性)」的世界。TYPICA希望能夠創造出一個無論規模大小,都能夠進行百分百直接貿易的世界,同時確保其供應鏈與價格的透明性,並且透過促進此種「透明的咖啡」的流通,提升從生產者至消費者以及所有與咖啡相關人士的幸福感。TYPICA網站:https://global.typica.jp/    

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