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富味鄉推芝麻蛋白 搶年500億美元、9%年均複合成長率植物蛋白商機

和億拚五倍券 hoyii GO生活購全新出擊

全球受新冠肺炎肆虐之影響下,人們的消費行為產生了大翻轉,線上銷售漸漸成為主流,促使諸多餐飲集團紛紛加速數位轉型,進入外部電商平台或自建電商平台,國內具指標性的餐飲集團「和億生活」的自有電商平台今年業績上看一千五百萬,於本月發布新CI、icon,並正式更名為「hoyiiGO生活購」,展現線上線下雙向合擊之企圖心。

全球受新冠肺炎肆虐之影響下,人們的消費行為產生了大翻轉,線上銷售漸漸成為主流,促使諸多餐飲集團紛紛加速數位轉型,進入外部電商平台或自建電商平台,國內具指標性的餐飲集團「和億生活」的自有電商平台今年業績上看一千五百萬,於本月發布新CI、icon,並正式更名為「hoyiiGO生活購」,展現線上線下雙向合擊之企圖心。

「和億生活」主要代理「了凡油雞.燒臘.飯.麵」、「添好運」兩米其林餐飲品牌及自營商場「HOYII北車站」是國內具指標性的餐飲集團,該集團所屬之特販行銷部門主要負責自有電商、外部電商合作販售米其林雙星「了凡油雞.燒臘.飯.麵」、「添好運」二十餘款冷凍、冷藏、常溫品,今年下半年除與小美、泰山聯名在7-11推出聯名冰品及飲料、並首度跨足外部零售通路,將「了凡」、「添好運」之冷凍、冷藏、常溫品上架「安永鮮物」十家實體門市銷售,和億生活集團蘇嬉螢執行長表示預估到年底,特販行銷部業績上看五千萬,自有電商「hoyiiGO生活購」約占30%。

蘇嬉螢執行長表示朝優質綜合電商平台邁進,投入500萬元進行系統升級及平台內容優化,強化並整合目前現有會員系統與數位工具的串接,促使線上線下更緊密,提供消費者更便利及全面化服務。自有電商平台於本月更名為「hoyiiGO生活購」以「好食.好物.好生活」為品牌宗旨,優選具國際指標性、國際認證的商品上架販售,除銷售自家代理之米其林一星品牌「了凡油雞.燒臘.飯.麵」及「添好運」冷凍、冷藏、常溫品外,也可以輕鬆購得自然、純淨、無添加的「吉品養生」、全國最優質安心且具國家級檢驗保證的「安永鮮物」及來自澳洲,健康、安全、無污染的「獵人谷之夢」等優質品牌之商品。

為提升品牌識別度,賦予全新設計理念,新LOGO主要色系以高貴奢華的紫色為主,為「hoyiiGO生活購」融入尊貴且高質感的經營概念,「六角型徽章」的新icon,每個弧形皆代表不同的意義,延續集團精神,優質、誠信、積極、多元、創新、卓越的品牌文化,期許「hoyiiGO生活購」為集團帶來新動能。

    振興五倍券正式開跑,「和億生活集團」旗下米其林一星品牌「了凡油雞.燒臘.飯.麵」和「添好運」看準此波商機,110年10月8日起至110年12月31日推出「振興5倍,好運11倍」活動、自有電商平台「hoyii GO生活購」 祭出振興六大優惠、自有商場HOYII北車站更集結10家餐飲及時尚品牌,最低下殺5折,全力搶攻線上線下和億生活集團蘇嬉螢執行長表示為搶五倍券商機,再加碼推出「用多少送多少」米其林振興券,預估今年將發出6,000萬元米其林振興券,截至今日,線下業績約成長5成線上業績成長約1成,振興五倍券迎來報復性消費,大大提升外食需求,彷彿久旱逢甘雨,明顯為Q4注入活水。

和億生活集團

官方網站:www.hoyii.com.tw

hoyiiGO生活購:http://shop.hoyii.com.tw/

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