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直銷協會召開第17屆會員大會 如新台灣總經理張雅婷連任理事長

中華民國直銷協會在台成立31年,旨在凝聚產業共識,創造共榮。日前,直銷協會召開第17屆會員大會,以「商德領航,e起超越」為主軸,並進行理監事改選,最終由如新台灣總經理張雅婷連任第17屆理事長,持續推動產業前進的力量。

中華民國直銷協會在台成立31年,旨在凝聚產業共識,創造共榮。日前,直銷協會召開第17屆會員大會,以「商德領航,e起超越」為主軸,並進行理監事改選,最終由如新台灣總經理張雅婷連任第17屆理事長,持續推動產業前進的力量。雖2020年起疫情肆虐台灣,直銷產業仍交出漂亮的成績單,2020年產業營業額近千億,再創新高;此外,直銷協會推動商德教育不停歇,即便在三級警戒下仍積極以線上方式推出多檔膾炙人口的商德活動,不僅精準掌握數位化趨勢,更讓人看見直銷從業人員的自律精神。而新任理事長就任後也將持續與理監事們(表一)共同努力、推動會務,於新的一年引領產業永續發展。

第16屆暨17屆直銷協會理事長張雅婷表示:「迎接後疫情時代,我們深信『數位化』是產業成功轉型的關鍵,協會將積極推動線上線下資源整合,並在人人皆是自媒體的時代,持續著力於提升產業正面形象。秉持誠信精神、維護顧客及直銷夥伴的權益,永遠是產業長期發展之本。新的一年,即使有許多障礙需要跨越,但協會正值31歲的『青壯年』,相信我們有足夠的經驗、創意與應變力迎接新的挑戰,再創產業高峰!」

細數疫情下的產業榮光 會員大會正式揭幕

直銷產業在台發展已40年,從業人口占全台近15%,據世界直銷聯盟報告顯示,2020年台灣銷售額超過44億美元,名列全球第十大市場。台灣公平交易委員會更於今年八月公布「2020年多層次傳銷事業經營發展狀況調查結果」,多層次傳銷事業營業總額高達980億元,年成長4.78%。對此佳績,理事長張雅婷表示:「雖這兩年疫情衝擊全球經濟,但直銷產業展現前所未有的應變力與速度,也同時激發了我們改變的潛能。大環境的改變使所有人必須順應趨勢並迅速反應,而以『人』為本的直銷產業相對擁有極大優勢,善用數位工具掌握速度和廣度,在打造個人品牌之餘,也在人心疏離之際,建立起有溫度的連結。」

積極線上推廣商德教育 關注傳銷修法議題

商德約法為直銷協會所遵循的核心圭臬,不僅展現直銷人員的自律精神,亦體現永續的經營理念。儘管疫情嚴峻,直銷協會以創新有趣的方式推廣商德,將無法舉辦的線下活動轉為線上進行。今年協會與台北曲藝團跨界合作,於粉絲專頁上線「今日說商德」系列影片,透過相聲表演傳達商德約法的精隨,成功吸引1.5萬名民眾觀看,逾百位粉絲留言分享彼此的觀點。同時,直銷協會亦舉辦「商德大哉問」知識問答的抽獎活動,以寓教於樂的方式,吸引民眾主動了解商德約法。此外,直銷協會於今年五月聽聞立法院擬修法後,即建議傳銷管理法規應優化現行「報備制」,使國家財政、消費者權益與產業發展得以正向提升,成為產業真正進步的力量,盼能以協會之力,為消費者及從業人員開創更完善安全的傳銷環境,持續創造產業榮景。

心繫台灣疫情 善盡社會企業責任

直銷協會亦善盡企業社會責任,積極推動公益活動,以實際行動回饋大眾。於台灣今年疫情嚴峻時,也期望能為社會盡一份心力,因此直銷協會於七月分別捐贈3千餘件醫療用防護衣及1萬個N95口罩予台北市政府各局處防疫人員及新北市政府消防局,為第一線防疫人員加油打氣。此外,協會亦有感於疫情嚴重影響各行各業,為協助弱勢朋友以自身之力突破困境,以「授之以漁」的精神攜手喜憨兒基金會開設「微光咖啡快閃店」,並號召志工到場一同義賣愛心咖啡。協會除將當日販售之所得全數捐贈予喜憨兒基金會外,更加碼新台幣十萬元作為「為彼此加油 韌性憨兒向前衝」計畫基金,支持憨兒夥伴就業以翻轉命運。

回顧2021年協會走過的點點滴滴,持守直銷產業最珍貴的、人與人間的情感交流,彼此連結,以商德為本、以數位科技為助力,一起超越。展望明年,協會盼與各會員公司先進們齊心努力,打造直銷產業下一個新榮景。

中華民國直銷協會第十七屆新任理監事

理事長

美商如新華茂股份有限公司台灣分公司 張雅婷

常務監事

伯慶股份有限公司 陳俊霖

監事

安永國際股份有限公司 簡立信

美商嘉康利股份有限公司台灣分公司 楊文忠

新加坡天雨國際股份有限公司台灣分公司 利兴章

台灣生命優勢有限公司 吳靜雯

常務理事

安麗日用品股份有限公司 丁蘭

美商威望股份有限公司台灣分公司 陳麗鎂

丞燕國際股份有限公司 李嘉瑞

美商賀寶芙股份有限公司台灣分公司 蔡孟紅

理事

台灣雅芳股份有限公司 姜瑞昌

美商玫琳凱股份有限公司台灣分公司 李千姬

連法國際實業股份有限公司 陳志揚

秀得美國際股份有限公司 麥志民

新加坡商妮芙露國際控股股份有限公司台灣分公司 陳淑貞

環貫綠佳利股份有限公司 蔡淙麟

克緹國際貿易股份有限公司 陳武剛

聖恩開發股份有限公司 張世雄

美商婕斯環球有限公司台灣分公司 王大智

艾多美股份有限公司 具松謨

 

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