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鎖定南港「新東區」、內湖科技聚落 白蘭氏鷄精體力補給站率先進駐
體力、免疫力、專注力三效提升 打造開春健康三力應援
近五成上班族開工忙碌有感!駐點首週體力補給刻不容緩
新生代創業代表徐嘉凱現身分享斜槓撇步 築夢道路最佳夥伴

隨著農曆金虎年到來,各行各業皆已陸續開工,摩拳擦掌準備在職場上一番作為,想要衝刺出好成績,更需要有好體力做最強後盾。保健飲品龍頭品牌白蘭氏看準年後開工百廢待舉,上班族容易為了推動各項工作專案進度而有疲勞加班現象,將萃取自鷄隻精華,可有效補充體力、提升免疫力與專注力的白蘭氏雙認證鷄精,結合派樣機打破地域限制,以隨時補給的概念,推出「白蘭氏鷄精體力補給站」,透過飲用鷄精,幫助上班族擊退疲勞。

隨著農曆金虎年到來,各行各業皆已陸續開工,摩拳擦掌準備在職場上一番作為,想要衝刺出好成績,更需要有好體力做最強後盾。保健飲品龍頭品牌白蘭氏看準年後開工百廢待舉,上班族容易為了推動各項工作專案進度而有疲勞加班現象,將萃取自鷄隻精華,可有效補充體力、提升免疫力與專注力的白蘭氏雙認證鷄精,結合派樣機打破地域限制,以隨時補給的概念,推出「白蘭氏鷄精體力補給站」,透過飲用鷄精,幫助上班族擊退疲勞。

白蘭氏鎖定南港週遭多元的產業聚落,且大多以高體力支出的工作模式為主,為了有效應援廣大的上班族群,白蘭氏鷄精體力補給站進駐南港車站地下一樓,更邀請以電影《聖人大盜》入圍金馬獎最佳新導演的徐嘉凱現身證言,擁有多重身份的他分享如何做好體力補充,時時刻刻在不同領域保持最佳狀態。同時因應科技業長期處於思考力、體力密集的工作型態,白蘭氏鷄精體力補給站同步駐點南港軟體園區和內湖科技園區,為科技從業人員提神補體力,再創產能高峰。

鎖定台北新東區!白蘭氏鷄精體力補給站進駐南港 應援上班族擊退開工疲勞

根據《KEYPO網路大數據》數據平台顯示,伴隨開工之後各項工作進度啟動,以及準備在職場上衝刺,「加班」、「精神」、「疲勞」、「健康」等關鍵字成為網友熱門討論話題。新的一年,白蘭氏看準產業趨勢與職場機會點,推出白蘭氏鷄精體力補給站,運用鷄精補充體力、增強免疫力與專注力的特性,應援所有職場忙碌的上班族。白蘭氏三得利行銷協理龔真慈表示:「白蘭氏鷄精體力補給站期望透過鷄精,為年後上班族開工打造健康三力應援!同時藉由首次運用販賣機的形式,主動觸及保健飲品補給潛在客群,未來也希望可以延續這樣的模式,將體力補給站的概念擴大應用至各大商圈,讓白蘭氏持續成為消費者健康守護的首選品牌。」

看準台北市南港區發展潛力,集結許多不同產業如軟體、會展、文創、生技等日夜打拼的忙碌上班族,因此白蘭氏選定位處交通樞紐的五鐵共構南港車站,首次進駐白蘭氏鷄精體力補給站,為此作為該區廣大上班族的體力補給中心。因應對於科技產業的觀察與《KEYPO網路大數據》數據平台調查,科技業工程師為體力、思考力輸出之最,更是位居疲憊職業前段班,因此白蘭氏鷄精體力補給站同步也進駐南港軟體園區以及內湖科技園區。機台放置首週數據顯示,呼應南港區的商辦發展潛力,首週觸及即破千人,其中有二成從未飲用過鷄精,成功觸及新族群;而上班族佔使用者比例高達七成,常加班、常熬夜及顧小孩分別為最熱門飲用情境,顯示機台選點精準觸及高需求族群!

職場新星斜槓多工 築夢路上體力應援的最佳夥伴

因應年後上班族忙碌的職場日常,白蘭氏邀請到以區塊鏈主題商戰電影《聖人大盜》入圍金馬獎最佳新導演的徐嘉凱現身證言。身為新世代創業家斜槓代表的徐嘉凱,除了導演身份,還是編劇、區塊鏈工作者,更是兩家酒吧的老闆,在眾多截然不同的領域中,背後串起的是徐嘉凱理想中的未來娛樂產業。身兼多職的他,除了本身對於理想追求的意志力以外,更需要有好體力支撐,才有辦法在築夢的道路上恣意追求心中藍圖。

徐嘉凱分享:「我一直以來都是白蘭氏鷄精的愛好者,尤其像導演是需要長時間專注的工作類型,導戲前來一罐白蘭氏鷄精,不但可以有效幫助我釐清思緒,專注在當下每一個角色之間的變化,更是我在不同領域之間築夢的最佳體力補給夥伴。」除此之外,徐嘉凱更提到自己身邊許多在南港一帶打拼的親朋好友,白蘭氏選定南港車站作為白蘭氏鷄精體力補給站的首站駐點,更是為這些同樣在職場上努力的夥伴撐腰,健康應援就交由白蘭氏來守護。

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