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福禍相依 晶華董座潘思亮化逆境開創新局 率團隊自我超越出版《晶華菁華》首次完整公開疫外危機下的經營哲思之道

一場世紀瘟疫對全球各產業造成許多衝擊,觀光飯店產業更是面臨到非常艱鉅的挑戰。在面對這波世紀疫情造成巨大衝擊的艱難時刻,天下文化出版《晶華菁華:潘思亮從成長到重生的經營抉擇與哲思》,分享晶華國際酒店集團董事長潘思亮從危機中思索轉型、領導團隊持續自我超越的過程

一場世紀瘟疫對全球各產業造成許多衝擊,觀光飯店產業更是面臨到非常艱鉅的挑戰。在面對這波世紀疫情造成巨大衝擊的艱難時刻,天下文化出版《晶華菁華:潘思亮從成長到重生的經營抉擇與哲思》,分享晶華國際酒店集團董事長潘思亮從危機中思索轉型、領導團隊持續自我超越的過程,並於今(30)日舉辦新書分享會,活動中邀請五所產學合作夥伴出席,包括台北城市科技大學校長馮美瑜、台南應用科技大學董事長黃基正、高雄餐旅大學校長陳敦基、莊敬高職董事長王傳亮、普林思頓高級中等學校育達高職部校長劉育仨,潘思亮董事長特別捐贈每校 100 本新書,以「持續自我超越」的精神與歷程鼓舞年輕世代,也期待有更多優秀學子投入飯店經營與餐飲管理產業。

「福禍相依」  潘思亮不浪費每一次危機  欣然與變化共舞、重生蛻變

遠見.天下文化發行人王力行致詞時表示,潘董事長樂善好施的家傳精神,連佛光山星雲大師都讚許。2007 年曾與許多企業家一起到杜拜舉辦峰會,潘董事長分享發現帆船飯店及皇冠飯店都有自己的學校,重視人才的學習,所以潘董在經營創新時,不是追求蓋新的旅館,而是堅持品牌化,從國際學習做出品牌的價值。

《晶華菁華:潘思亮從成長到重生的經營抉擇與哲思》作者林靜宜分享了 12 個#你不知道的潘思亮董事長與晶華,包括潘董雖然家世顯赫,但在海外唸書時其實「租過陽台外推、家具只有床墊的房間」,且愛吃蔥油餅加蛋與剉冰,從第一眼看到夫人就認定是未來老婆。晶華在疫情中創下全世界外帶外送月營收最高的五星級飯店,也是唯一當過股王的飯店類股,集團旗下每家飯店在當地都是市場第一。她提到本書不但是她跟潘思亮董事長的共同創作,更是與晶華團隊、甚至是與台灣一起共同創作的書。「順境成長是自然而然的事,但逆境當中求變重生,是需要有很強大的初心跟動能。」本書從 2020 年開始撰寫到 2022 年 5 月,正好歷經全球疫情最嚴峻的時刻,林靜宜希望透過本書讓讀者看到未來世界快速轉變的樣貌,以及一個成功的企業如晶華用 30 年形塑出品牌信仰與修養,潘思亮如何秉持初心與團隊迎來共好的世代。

潘思亮董事長表示,「出書的起心動念原本是為了晶華 30 周年,但正好歷經了全球疫情重創觀光旅遊產業,我們想記錄與分享這段痛苦的轉變歷程,或許大家也能從中思考與學習。」潘董事長分享,他這一生都在做自己意想不到的事,管理飯店便是其中之一,但他樂在其中,因為他發現自己喜歡成就他人,而飯店業是需要與最多人一起合作的產業。面對這次疫情危機,潘思亮不但第一時間宣布不裁員,並加速轉型,率領全體員工不斷進化,一年推出 79 個專案,讓台北晶華從國際商旅服務轉型成城市度假酒店,也在疫情推波助瀾下,完成了計畫已久的數位轉型,以「晶華美食到你家」掀起飯店美食配送服務的熱潮。潘思亮深信道家中「福禍相倚」的概念,秉持初心「將心比心,利人利己」的精神,只有股東、員工、消費者、社會和環境都能共好,企業才能永續發展。

新書分享會尾聲,潘思亮董事長夫人蔣一惠驚喜現身送花給潘思亮董事長,讓現場感受到充滿愛與溫馨的氛圍。潘思亮接掌晶華 30 載,屢次從危機中蛻變重生、自我超越,從 2000 年經營權保衛戰、2003 年挺過 SARS 疫情、2008~2009 年金融風暴逆向自創晶英與捷絲旅的飯店品牌,以及決定買下全球麗晶(Regent)品牌經營權,到 2020 年起新冠疫情下的跨界創新與數位轉型,每一回遭遇驚濤駭浪,潘思亮總會帶領晶華自我超越、往更好的方向邁進。

《晶華菁華:潘思亮從成長到重生的經營抉擇與哲思》是一本探討企業與人生經營哲學的

著作,也是一本療癒自我或決心轉變時,可以在思維(thinking)、行為(doing)與作為(being)上,給予你鼓舞和力量的書。書中見證了潘思亮董事長在困境中帶領團隊啟動自我超越,他不但有欣然與變化共舞的智慧、從危機中快速轉型的魄力,更頓悟經營企業與人生的意義──以人為本,將心比心,成就他人──這種無為的款待精神。晶華酒店為疫情下全球唯一獲利的國際飯店集團,展現了服務業更極致的格局高度與更多可能性。

#關於潘思亮可能讓你很意外的 Point

  1. 租過陽台外推,家具只有床墊的房間
  2. 覺得蔥油餅要加蛋才好吃
  3. 5、6 歲就當派對 DJ
  4. 全球首位買下超五星品牌 Regent 的華人企業家
  5. 2020 恍然大悟父親生前參加晶華春酒對自己講的那些話
  6. 把《晶華菁華》當成兒子睡前故事
  7. 在人生經歷的第一場大危機開始掉髮
  8. 每年沒學新東西就渾身不對勁 
  9. 還沒認識心儀女神就對哥兒們說:「她會成為我的妻子」
  10. 其實是內心充滿愛的魔羯座
  11. 小留學生的外表但骨子裡是愛剉冰的正港高雄人
  12. 打泰拳健身,上班途中聽嘻哈與饒舌歌

#關於晶華可能讓你很意外的 Point

  1. 不只是飯店,而是一個可以「吃喝玩樂買與學」的城市渡假郵輪
  2. 全球前所未見在五星級飯店裡復刻日本築地魚市
  3. 盧貝松記得門口大斜坡決定來台拍攝《露西》
  4. 每經歷一場大危機就開創出新的商業模式與事業
  5. 餐飲事業營收佔五成,擁有堅強餐飲實力
  6. 全球第一個實踐利潤中心制的飯店服務業
  7. 台灣第一個 BOT 案
  8. 台股史上首家獲利卻現金減資的上市公司,唯一當過股王的飯店類股
  9. 集團旗下每家飯店在當地都是市場第一
  10. 創辦人曾是對日抗戰的「聽風者」且是台灣拆過最大廢船的人(船上有 10 個游泳池)
  11. 疫情中創下全世界外帶外送月營收最高的五星級飯店
  12. 黑山港麗晶是 2008 金融風暴後歐洲第一家興建和開幕的五星級飯店

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