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響應國際永續趨勢,統一超商攜手星巴克、統奕包裝推動循環杯計畫
打造本土最大的循環杯服務生活圈

響應環保署減塑政策,統一超商擴大營運綠實力,7-ELEVEN偕同統奕包裝、星巴克率零售通路之先,耗時超過一年、斥資逾千萬元,整合創新架構由通路自建「OPEN iECO循環杯還杯機」,首波於內湖科技園區周邊7-ELEVEN門市打造「循環杯服務示範商圈」,將建置通路最大的「循環杯服務模式」,預計至2022年年底前將有超過550店(7-ELEVEN 500家、星巴克50家)提供循環杯服務,架構可持續發展永續生態圈。

響應環保署減塑政策,統一超商擴大營運綠實力,7-ELEVEN偕同統奕包裝、星巴克率零售通路之先,耗時超過一年、斥資逾千萬元,整合創新架構由通路自建「OPEN iECO循環杯還杯機」,首波於內湖科技園區周邊7-ELEVEN門市打造「循環杯服務示範商圈」將建置通路最大的「循環杯服務模式」,預計至2022年年底前將有超過550店(7-ELEVEN 500家、星巴克50家)提供循環杯服務,架構可持續發展永續生態圈。

統一超商、星巴克與統奕包裝攜手合作,率零售業之先,首創自建「OPEN iECO循環杯還杯機」,目前於內湖區7家7-ELEVEN門市測試,預計7月11日起正式開放民眾使用,開啟OPEN POINT APP的「循環杯租借服務」即可至門市輕鬆借用與歸還。為確保衛生安全,亦與符合政府規範的專業清洗廠合作,循環杯的杯身也使用隔熱材質,減少紙杯套用量。此外,為打造永續循環經濟,使用後汰舊的循環杯也將透過統奕包裝回收再製為其他物品,達到資源再利用。

統一企業集團旗下的統奕包裝自1994年投入紙杯生產等包材製作,已深耕近30年,為本土紙杯市占率第一品牌。合作對象遍及7-ELEVEN、各大麵廠、茶飲及速食連鎖店等通路。即使紙類包材相對環保,但為減少一次性包材使用,近年積極轉型、領先同業投入「循環杯機台系統」建置,將以「循環經濟企業」為目標,從包材製作到響應環保趨勢、開發循環容器使用,整合集團資源提供給消費者更環保且便利的服務。

此外,統一超商旗下轉投資企業星巴克致力將環境與地球變得更加美好,除了提供環保杯折扣10元的方式,來鼓勵顧客自行攜帶可重複使用材質的容器至門市購買咖啡飲料外;配合政府政策,將內用水杯、餐具,改以可重複性使用材質;落實回收再利用的永續循環精神,門市的提袋、杯架依循全球星巴克規範皆以再生素材製成,全門市更導入可重複使用的不鏽鋼攪拌棒及以咖啡渣製成的托盤。而為減少一次性飲料杯的使用,也同步導入「循環杯服務」,於7月下旬優先於2家門市測試「OPEN iECO循環杯還杯機」供消費者還杯使用,預計第四季陸續在桃園、台北共50家星巴克門市提供「循環杯服務」,其中21家門市內將設置還杯機。同時為呼應星巴克亞太區於3年內將導入35%門市的目標,其他地區也將逐步導入循環杯服務。

為響應聯合國永續發展目標「SDG12責任消費與生產」,7-ELEVEN自2021年已與台南、桃園、台北、台東等地方政府合作陸續設置「循環杯租還站服務」,同時優先推動每月一號自備飲料杯省5元優惠。今年為提前響應環保署7月1日上路的「一次用飲料杯限制使用對象及實施方式」新法規,率零售通路之先,於6月15日起推出自備飲料杯每杯現省5元,再加碼每月一號現省7元,2022年底前更將全面淘汰生質塑膠杯(PLA)之一次用飲料杯,透過逐步減少一次性飲料杯的使用量,從生活實踐環保永續理念。

落實「地球永續 你我日常」綠色思維,7-ELEVEN於2020年成立減塑推動專案小組,制定策略、中長期目標與行動方案,由自有品牌著手展開「產銷永續」計畫,更是首家「不主動提供塑膠吸管」的便利商店。部分鮮食也採用「可分解材質」的環保包材,交貨便積極推動包材減量於2021年已減少近180噸的塑膠使用量,透過鼓勵使用自帶飲料杯,去年整年減少一次性紙杯用量超過1千萬個,相當於28.6座玉山高度,將持續降低一次性塑膠的使用,朝向2050年全面淘汰一次性塑膠目標邁進。

〜「OPEN iECO循環杯還杯機台」使用介紹〜

  • 7-ELEVENOPEN iECO循環杯還杯機台」使用流程
  • 消費者於OPEN POINT APP中,點選ibon服務,進入「循環杯租借」頁面,並至有導入循環杯計畫之門市詢問門市夥伴借用循環杯,即可使用借杯服務,可使用OPEN錢包、OPEN POINT點數或icash Pay支付50元,只要於借杯日起七天內至設有還杯機台之7-ELEVEN門市或星巴克門市即可進行歸還。
  • 還杯時只要掃瞄還杯租借識別碼,再掃描杯子上的QRCode即可進行還杯,於消費者退杯後將於7-10日內50元將全額退還至會員帳號中。

詳細租借流程請見OPEN POINT APP說明

  • 星巴克「OPEN iECO循環杯還杯機台」使用流程
  • 消費者只要登入星巴克APP,並至有導入循環杯計畫之門市點購現場調製飲料,每杯預扣押金50元即可租借循環杯,只要於借杯日起七天內至設有還杯機台之星巴克門市或7-ELEVEN門市即可進行歸還。
  • 還杯時請掃瞄星巴克APP內的還杯辨識碼,再掃描杯子上的QR Code即可進行還杯,成功歸還循環杯後,系統將退回預扣押金至會員帳號中。

星巴克亦將於桃園市循環杯導入計畫完成後,推出循環杯行銷活動,邀請顧客一起參與

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