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PChome旗下BNPL新服務 「Pi 拍錢包|先 Pi 後付」正式亮相
免辦卡!無卡族也能享超有感消費回饋
PChome 24h購物 5% 回饋無上限 指定通路至少 3% 回饋
全家限時滿百贈40 P幣 人氣手搖飲杯杯贈10 P幣

PChome網路家庭集團(8044-tw)旗下金融科技事業邁向嶄新里程!為滿足新世代消費族群偏好更靈活彈性的支付選擇與資金運用的自由生活型態,子公司廿一世紀數位科技推出業界首創全新服務.提供台灣第一個、串接「BNPL(Buy Now Pay Later,先買後付)」、「無卡分期」、「行動支付」三大服務的創新型金融服務。「慢點付」自4月底導入「Pi 拍錢包」至今兩個月,註冊用戶數已突破3萬人,支付金額月增超過60%

PChome網路家庭集團(8044-tw)旗下金融科技事業邁向嶄新里程!為滿足新世代消費族群偏好更靈活彈性的支付選擇與資金運用的自由生活型態,子公司廿一世紀數位科技推出業界首創全新服務.提供台灣第一個、串接「BNPL(Buy Now Pay Later,先買後付)」、「無卡分期」、「行動支付」三大服務的創新型金融服務。「慢點付」自4月底導入「Pi 拍錢包」至今兩個月,註冊用戶數已突破3萬人,支付金額月增超過60%,展現樂觀成長態勢。藉由串接「BNPL」、「無卡分期」及「行動支付」的差異化支付服務,線上、線下多元廣泛的應用場景,有感消費回饋、以及結合 P幣點數生態圈等三大優勢,讓消費者享有創新、便利、更符合日常需求的全新支付體驗。

根據美國聯合市場研究公司Allied Market Research指出,2020年BNPL的全球市場規模約為906.9億美元,預估將會以45.7%的年複合成長率增長,2030年將達3.98兆美元規模,顯見BNPL消費模式崛起發展之迅猛。此外,從台灣資策會產業情報研究所(MIC)公布的2021年行動支付消費者調查發現,消費者首選行動支付的偏好度明顯提升,從2020年37%成長至50%,反映出疫情因素加速消費者使用行動支付的習慣養成。

PChome網路家庭集團董事長詹宏志表示:「近年在疫情催化及電商蓬勃發展下,新世代消費族群偏好自由自在的生活型態、更加靈活彈性的支付選擇與資金運用方式,使得BNPL消費模式不論是在全球市場或台灣,皆出現飛躍式的成長;另一方面,台灣仍有逾800萬人為無信用卡族群,當中不乏工作收入高、但非領固定薪水的自由工作者,亦或是無法輕易辦卡取得足夠額度的藍領階級等,因而讓先享受、後付款的新型態消費模式,成為無卡族群及新世代消費族群的支付新寵。而 Pi 拍錢包結合慢點付,即成為台灣首個完整串接BNPL、無卡分期、行動支付三大服務整合為一的創新型金融服務,相信這個業界的破壞式創新產品,會為全台消費者帶來創新、便利的數位支付新選擇,也象徵網家旗下金融科技事業為創新型金融服務豎立重要的里程碑。」

廿一世紀數位科技總經理周厚宇說明:「透過大數據建立的信用評分模型,用戶首次註冊慢點付僅需提供姓名、電話等簡易資料,不到十秒鐘的即時審核時間、便能取得支付上限,並提供產品分期、帳單慢點付、帳單分期付等多種彈性消費選擇。主打免綁卡、免儲值、僅需要一個APP,消費者即可在線上購物、超商超市、百貨購物、綜合生活、餐飲美食、美妝藥局、休閒娛樂等多元的適用通路店點,輕鬆享有先消費後付款、單筆滿額三期零利率的服務,並透過 P幣點數回饋及生態圈的循環應用,不只全面升級台灣BNPL產品的應用廣度與服務體驗,也為 Pi 拍錢包會員提供更加多元的數位金融服務。」

  • 申請步驟超快速:只要年滿20歲,打開 Pi 拍錢包選擇慢點付,填寫基本簡易資料、簽名後,僅需十秒以內的即時審核時間,即可快速完成註冊,並獲得最高五萬元的支付上限。
  • 消費回饋超好賺:

(1) 各大通路 P幣回饋無上限:8月15日前使用 Pi 拍錢包綁定「慢點付」付款,於PChome 24h購物可享 5% P幣回饋無上限,其它線上線下指定通路至少 3% P幣回饋無上限。

(2) 全家便利商店限時滿百贈40 P幣:7月15日前使用 Pi 拍錢包綁定「慢點付」付款,單筆實付金額滿$100贈40 P幣(不累贈)。每會員最高回饋300 P幣,總限量60萬 P幣,贈完為止。

(3) 酷涼手搖節,杯杯贈10 P幣:7月1日~7月31日,至指定手搖飲通路(清心福全、85度C、萬波島嶼紅茶、Tea-Top台灣第一味、康青龍、一手私藏、春芳號、貢茶、Mr.Wish 鮮果茶玩家),使用 Pi 拍錢包綁定「慢點付」付款,單筆實付金額滿$30贈10 P幣(不累贈)。每會員最高回饋50 P幣,總限量20萬 P幣,贈完為止。

  • 多元繳費超便利:打開慢點付即可隨時查看剩餘支付上限、帳務內容,且能依照需求自由選擇全額繳、慢點付或帳單分期。

拍付國際總經理韓昆舉則指出:「Pi 拍錢包自2015年推出以來即深耕會員支付服務,致力發展成為全台使用情境最多元廣泛的行動支付,目前Pi 拍錢包會員數已突破135萬,應用通路涵蓋線上、線下高達38萬店點。觀察 Pi 拍錢包|慢點付上線以來,消費者交易金額最高的通路前十名依序為:PChome 24h購物、全家便利商店、全國電子、萊爾富便利商店、POYA 寶雅/寶家五金百貨 POYA HOME、三商集團(美廉社、美廉城超及心樸市集)、OK超商、小北百貨、神腦數位及台灣大車隊;交易頻次最熱門則集中於線上購物與超商超市兩大消費場景。零接觸支付已成為大眾生活密不可分的消費型態,而 Pi 拍錢包結合慢點付能同時惠及無卡族與分期需求消費者,因而深受用戶青睞。」

PChome網路家庭看好電子商務與金融科技結合之長期趨勢,並以消費者需求為核心,積極引進跨產業之策略合作夥伴,以期提升電子商務、點數經濟及數位金融科技領域的服務競爭力。子公司廿一世紀數位科技旗下目前提供行動支付、BNPL與第三方金流等金融科技服務,作為台灣金融科技產業中提供多元服務的公司之一,將持續驅動FinTech金融科技服務和產品發展,為商家與消費者打造創新、便捷、可靠的數位生活生態圈體驗。

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