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「手搖茶世界盃」全球冠軍赴台角逐王者榮耀台灣手搖茶飲能量全球大爆發日出茶太擴大舉辦「2022全球茶吧手錦標賽」

因疫情睽違兩年,六角國際旗下珍珠奶茶界的台灣之光—日出茶太Chatime,於今日(12/1)在新北盛大舉行第二屆「2022全球茶吧手錦標賽(2022 Chatime Global Tea-Rista Competition)」,希望透過此活動將台灣手搖茶飲文化推廣至全世界,並秉持「品質、創新、有趣」的品牌精神,結合創意口味與獨特飲用體驗,提供全球消費者獨特新奇的美味茶飲選擇,創造時尚茶飲文化新浪潮。

台灣夜市、Z世代、防疫主題蹦出新滋味

開創台灣珍珠奶茶世紀帝國新世代

因疫情睽違兩年,六角國際旗下珍珠奶茶界的台灣之光—日出茶太Chatime,於今日(12/1)在新北盛大舉行第二屆「2022全球茶吧手錦標賽(2022 Chatime Global Tea-Rista Competition)」,希望透過此活動將台灣手搖茶飲文化推廣至全世界,並秉持「品質、創新、有趣」的品牌精神,結合創意口味與獨特飲用體驗,提供全球消費者獨特新奇的美味茶飲選擇,創造時尚茶飲文化新浪潮。

創意賽冠軍隊伍來自澳洲,成員為加入一年半的Joséphine與五年資深同仁Isabelle,兩人展現團隊默契。本次創意賽抽到的主題為海洋(Ocean),藍色晶球基底象徵澳洲海洋,中間的無酒精啤酒代表黃色沙灘,最上層的泡沫如同拍打沿岸的海浪,點綴檸檬片如豔陽,讓評審十分驚豔,因此獲得創意賽冠軍殊榮。

全球茶吧手玩翻手搖茶「創意」 打造台灣手搖茶飲新文化

六角國際董事長王耀輝表示:「台灣是全球手搖茶飲的發源地,市場百家爭鳴,不斷激發出新創意,我們讓『手搖茶』變成流行、文化、生活的一部份。同時進入Z世代,更希冀能藉由Tea-Rista全球茶吧手錦標賽,從「標準化」及「創意」出發,打造台灣手搖茶飲新文化,用文化軟實力立足國際,開創珍珠奶茶世紀帝國新世代,在全世界發光發熱的榮耀。」另表示「本次來台參賽的選手是經過海外35個國家約3、4個月遴選出來的代表,全球日出茶太的同仁們都希望能夠代表國家爭取最高榮耀,我們非常樂見這樣的手搖茶飲創意文化可以在全球遍地開花」

作為全球首創最具規模的手搖茶飲賽事,2022日出茶太第二屆全球茶吧手錦標賽致力發掘新世代茶吧手,期許新世代的創造力,能打造出最具獨特風味的飲品及飲用新滋味。同時面對Z世代消費者求新、求變、求創造力的自我展現新浪潮,日出茶太藉由此全球錦標賽,聚集各國參賽國家選手發揮創意打造獨家風味飲品,展現品牌創新、有趣的精神,讓手拿一杯日出茶太飲品成為一種展現自我風格的潮流。

台灣夜市、Z世代、防疫抗疫 也成比賽主題!

日出茶太茶吧手全球錦標賽分為兩大關卡,分別為:標準挑戰(Classic Challenge)及限時創意(Time-limited Creation)。參賽者除了必須對經典飲品相當熟練外,還得在有限時間內以限定的材料做出創意飲品。不僅飲品口味,就連飲品外觀、服務流程、製程標準都必須到位。

標準賽的評分標準包含服務、品質、速度及環境清潔,現場更準備過熟或過生的不合格珍珠,考驗選手分辨物料品質好壞的能力。創意賽的評分著重於外表呈現、香氣及風味、品項的原創性、作品故事性及整體印象,且都必須以「茶」為主要基底,創意賽主題五花八門,包含台灣夜市、Z世代、防疫抗疫等多元主題,讓參賽者創作出令人驚豔的優秀作品。

此外,評審的專業更是影響比賽的重要關鍵,為了讓機制更加完整、面面俱到,本屆除了有六角國際事業股份有限公司副總 李寵珍Jessie Lee,為飲品做第一層把關外,更邀請業界代表台灣雀巢餐飲通路事業部總監 文振凱Kevin We、台灣紅牛即飲通路經理 涂青揚 Jeremy Tu,以及台師大運動休閒暨餐旅管理研究所 王國欽博士Gordon Wang擔任評審。反映出Tea-Rista不只是日出茶太的比賽,更是整個手搖茶飲業關注的焦點,甚至是全球的重要賽事。

日出茶太Tea-Rista祭出高額獎金 致力創造台灣共好的手搖茶飲文化

本次賽事遴選出來自世界7個國家共8組隊伍抵台參賽,比賽結果於12/1當日公佈,總獎金高達美金25,000元。未來日出茶太也期望Tea-Rista全球茶吧手錦標賽能持續擴大舉辦,開放一般民眾或與其他手搖飲業者參與,將台灣手搖茶飲透過公平競爭的方式,一起壯大這個產業,持續推動台灣手搖飲走向國際,將台灣茶飲文化發揚光大。

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