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2020-09-28
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國際知名建築活動「打開台北 | Open House Taipei首獲正式授權2020全球唯二全開放實體活動城市 今秋台北成世界建築圈注目焦點 AMD CEO to speak at COMPUTEX int’l presser on May 27 about new high-performance computing technologies Sowers Action raises more than HK$700,000 in Charity Golf Tournament 2019 for underprivileged children Sowers Action staging charity golf event to raise funds for children in need of education and care 3D Projection Mapping Light Shows Rock the Most Beautiful Christmasland in Taiwan Decoration Lights Create Dreamy Light Zones to Stun the World The Pool Debuts Internationally Renowned Art Installation in Taiwan 好妝容!秒集氣!NU COLOUR 護膚彩妝系列 訂製保養系妝容,時尚大勢色顯現自我風格 2018 Christmasland kicks off in New Taipei City with dazzling 3D light show Biometrics needed for Taiwanese applying to study and work in Canada Lextar launches VCSEL products for 3D depth-sensing China Airlines embraces new 60th anniversary GO theme for 2019 Calendar 2018 Christmasland in New Taipei City to kick off on Nov. 16 Airbus and China Airlines present A350-900 with special joint livery SkyTeam invites Frequent Flyers to shape the alliance of the future Weiwuying, the world’s largest performing arts center under one roof, to open on Oct 13 in Kaohsiung Acer unveils self-driving concept Car A350 joint livery with China Airlines and Airbus arriving in Taiwan in October CTS to host World Cup Final Night in front of Presidential Office Sunday TrendForce: VR market sees marginal growth in 2018; competition between Oculus and HTC in China to intensify Three-member Taiwan team heading to Prague for 40-day, 16,000-km Mongol Rally Taiwan launches digital library offering 3D models of heritage sites China Airlines presents new in-flight menu for passengers and summer holiday makers US State Department helps broaden remedial English teaching in Taiwan; outgoing AIT Director Moy honored FOOD TAIPEI 2018 attracts record 62,000 visitors, including 8,000 international buyers China Airlines to launch Kaohsiung-Hong Kong- Jakarta route in July Gov’t rolls out plans to save struggling tourist industry in southern Taiwan How about a Michelin-starred gastronomic experience in the sky with Mandarin Oriental, Taipei via Thai Airways? AIT unveils US$255 million new office complex in Taipei to enhance exchanges Driven by Apple and other smartwatch suppliers, demand for infrared optical components expected to grow stronger: TrendForce COMPUTEX 2018 kicks off new chapter of future technologies China Airlines protects the Earth with dual ISO certifications Making the most of miles SkyTeam introduces multi-airline award travel booking COMPUTEX 2018 joins major technology firms to seek new opportunities in blockchain applications Acer debuts first 15-inch convertible Chromebook, Predator Orion 5000 gaming desktops & 15-inch Swift 5 notebook among others 故宮5/26曬書節開跑 打造清明上河圖市集 AUO announces world’s highest resolution and full-color TFT driven micro-LED display technology New incentives for tourists: One-night free hotel accommodation for visitors traveling to Taitung, Tainan, Kaohsiung, Pingtung & Penghu COMPUTEX 2018: InnoVEX features six highlights and explores next blue-ocean opportunities 數位故宮揚名國際!台灣故宮榮獲AAM繆思獎、美國休士頓影展八大獎項 Discounts and free admissions offered to mark International Museum Day in Taiwan Formosa Int’l Hotels Corp announces strategic alliance with InterContinental Hotels Group Bring your cameras: Bigleaf hydrangeas are in season around Taiwan Not dull at all– Britshake offers a very British brunch and afternoon tea Going green in Taipei: Free coffee for cyclists at YouBike stations and free parking for electric scooters Amaroni’s Taipei sets to overturn Taiwan’s Italian tastes with hearty meals Regent Taipei to offer special packages to thank mothers this 2018 Mother’s Day Sowers Action sets fundraising record in Hong Kong’s Charity Golf Tournament — NT$2.6 million for poor children in need of education Cryptojacking tops attack toolkits, signaling massive threat to cyber & personal security Eye On Taiwan Media helps raise funds for Hong Kong’s charity group Sowers Action to aid underprivileged children Fulong International Sand Sculpture Festival: Underground artworks to be unveiled during the journey into the golden sands A better way to eat more vegetables at VEGE CREEK Emerging technologies like 5G, blockchain among key themes in COMPUTEX 2018 World’s third largest FASTENER TAIWAN 2018 sets new milestone Sea of white calla lilies at Taipei’s Zhuzihu promises a relaxing stay for visitors Lextar releases state-of-the-art adaptive driving beam LED headlight module system Acer teams up with major hospitals in Taiwan to provide cloud-based remote healthcare services Hip and trendy choices for the foodie souls along Taipei Metro Blue Line Supply chain hub for functional fashion opens to boost textile industry  Le Meridien Taipei to go dark to shine light on climate change with Earth Hour 2018 Taiwan’s own international music festival Looptopia coming this spring break Gov’t to roll out multi-language interpretation service for tourists Taiwan to take part in Hong Kong International Film & TV Market, film festival Don’t miss out on these newest starred Taipei Michelin restaurants World-class dancing fountain show in Bitan, New Taipei City a feast for the eyes 2018 Taipei International Bakery/Equipment Expo to open in Taipei along with three global competitions Greater Taipei’s new “All-Pass Ticket” offers commuters unlimited rides at NT$1,280 per month or NT$42 per day Looking for good food at reasonable prices? Here’s a full list of Michelin’s Bib Gourmand Selection; Taipei star guide available March 14 Apple snails a treat? Migrant workers contract rat lungworm after eating them uncooked Hong Kong’s designer handbag Chic by R&B sets sights on Taiwan as part of its global development strategy Forecast – Low temperatures around Taiwan later this week, warmer weather expected next Monday Late journalist-diplomat Joe Hung remembered as man of erudition and veracity Come and feast on Dominica’s art, food, jewelry all-in-one at Taipei’s Grand Hotel Million-dollar jobs on offer! Taiwan’s major carrier China Airlines recruiting 100 pilots in 2018 2018 Taiwan Lantern Festival kicks off in Chiayi — largest ever held in Taiwan TRA launches train ticket plus hotel package to boost Hualien tourism after fatal quake TrendForce: Mobile DRAM revenues hit new high of US$8 billion in 4Q17, but expected to grow slower in 1Q18 due to weaker demand Predicted rising price of toilet paper prompts shopping frenzy A pictorial glimpse of the Taipei Lantern Festival Back to work: What’s the best coffee to energize you? Things to do this weekend: Taipei Lantern Festival to kick off with dazzling lighting ceremony in Ximending Acer ITS’ smart parking meter solution takes home ‘Global ICT Excellence Award– Private Sector Excellence’ Taiwan’s Palace Museum tells us how ancient and modern meet Acer win 12 iF Design Awards in 2018 For a Shanghainese Chinese New Year, look no further from Shanghai Pavilion A yummy guide to Kinmen eateries as told by the nostalgic veterans Global smartphone market to remain weak in 2018: TrendForce Mandarin Oriental, Taipei ranked No 1 among top 10 luxury hotels in Taiwan: TripAdvisor Filipino caregiver among 10 people killed by powerful quake in Hualien Rescuers search for survivors as fresh quake rattles eastern Taiwan; 7 killed and 60 missing so far A walk through Dihua New Year Market Gov’t urged to be tough against people misusing boarding passes Blanket of snow covers Taiwan’s high mountains as cold snap kills 49 in a day Contaminated Malaysian durian coffee mix not imported to Taiwan: FDA Regent Taipei to present Japanese Kakiyasu beef; offer customers unique experience of Wagyu 150 local constestants to compete in 2018 Fishackathon Taipei for global final It’s better to walk briskly than aiming for a daily 10,000 steps: expert AIT co-sponsors 2018 Fu-Jen University Jazz Camp in Kinmen, New Taipei City Taiwan’s global trade competitiveness drops for sixth consecutive year: survey Hotels in Taiwan’s beach resort town Kenting see business downturn despite CNY holiday Stay warm: Weeklong cold snap arrives along with rain Tourism Bureau sees productive year ahead after its efforts to assist local industry Jiji railway line in central Taiwan set to be new tourist hotspot Yuck! Beware of the baked goods mixed with rotten eggs Early arrival of cherry blossoms to greet the Yangmingshan Flower Season in Taipei Must-see and must-eat places in “Lesser Kinmen” Kinmen, a sensory paradise for the tastebuds and the eye Strolling with eyes wide open, Kinmen is rich in aesthetic appeal and historical attractions It is all about AI robots: they can play the roles of sex partners and therapy, or cops to tackle crimes Taiwan axes 176 extra Lunar New Year flights from China, 50,000 passengers may be affected Taiwan’s CAL HQ awarded Diamond-rated green building; saves 23,000 kWh of power in 2017  Food safety makes up half of 2017 top ten consumer news: watchdog (Part 2) Dolores O’Riordan, The Cranberries lead singer, dies at 46 Food safety makes up half of 2017 top ten consumer news: watchdog (Part 1) Early arrival of Laomei Green Rock Troughs Cold snap kills close to 300 in Taiwan, warmer weather forecast Celine Dion to give two concerts in Taipei in July as part of her Live 2018 Asian tour Apple’s iOS 11.2.2 may slow iPhone performance by as much as 50% AIT to hold 2018 Fishackathon in Taipei and Kaohsiung for marine conservation 宏匯廣埸 隆重開幕 新莊、三重、五股、 新北蛋黃區最大百貨公司 吃喝玩樂買 一應俱全 Circular economy, industrial digitization: highlights of second-day TIFE2020 白蘭氏揮軍滴鷄精市場 壓倒性好評席捲全台!網友公認最好喝滴鷄精 銷售拉出千萬紅盤 天后Jolin獨愛這一味 誓言與品牌再創佳績 Leofoo Works with Tobu Railway to Transport Emma the Rhino to Japan 出國旅遊尚未解封 住房專案結合話題車款「自駕兜風」搶商機
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日本百年工藝品牌Brother逆勢成長 全球營收利潤達719億日圓 在台10周年成績亮眼 營業額成長3倍 銷售機器數達300棟台北101 董事長小幡勇二領軍 推三大管理方針 帶品牌開創更高格局 持續注入資源 深耕商用列印市場

201906020001 (1).jpg全球近10年所累積的經濟問題,加速許多大型跨國企業面臨經營危機,2017年不堪虧損而宣告倒閉的日本百年企業高達461家。在企業紛紛凋零的狀況下,日本百年工藝品牌Brother不但屹立不搖,還逆勢成長,2018年繳出全球獲利率超越10%的亮眼成績單,營收達6840億日圓(約為新台幣1990億元)。今年是Brother全球111周年,也是Brother台灣10周年,來台後陸續推出多款旗艦商品,在台銷售的產品數堆疊高度達300棟台北101。台灣兄弟國際行銷(股)公司董事長小幡勇二表示,未來將持續提供高品質的產品,並投入更多資源,深耕台灣商用列印市場,他在活動現場也提出台灣三大管理方針,期許能帶領Brother開創更高的品牌格局。

「擴大自動化程序」與「側重人才的培育投資」雙管齊下 Brother反轉環境頹勢 逆勢成長

全球整體經濟成長逐漸趨緩,傳統產業也面臨轉型等各種不同的挑戰和危機,人口老化程度為全世界第一的日本感受最深,人口結構逐漸高齡化的同時,勞動力短缺的問題也隨之浮上檯面。然而Brother卻能逆勢成長,經營策略上除了在生產與開發階段提升效率與品質、採用自動化的流程管理,更側重人才的培育投資,2018年雖全球營收持平,但獲利能力超越以往,營收利潤提升至719億日圓,獲利率超越10%,展現卓越超群的經營表現。Brother表示,未來全球發展的核心重點將以拓展高印量用戶、機械及工廠自動化、工業印刷等領域為經營重點。

來台屆滿10周年,攻城掠地搶佔市佔率

2009年進軍台灣的Brother,挾帶百年來嚴謹專業的企業文化,高度全球化的企業經營願景,在競爭激烈的台灣印表機及解決方案市場中站穩腳步,並攻城掠地搶佔市佔率。雖然來台時間不長,但Brother秉持「At Your Side」的企業理念,站在客戶的立場換位思考,滿足台灣客戶挑剔及求變的個性,不僅橫向拓展醫院、學校、政府機關、電信和電信業等多種產業別,即使沒有大規模的廣告投資,但藉由消費者及企業用戶好評口碑相傳,商品市佔率穩定成長,來台10年間營業額大幅成長3倍,又以印表機佔營業額70%,縫紉機與標籤機則佔30%,在台灣景氣一片低迷中,表現格外亮眼。

台灣董事長小幡勇二領軍,推三大經營方針 注入新資源 期許帶領品牌開創更高格局

自品牌創立以來,Brother順應消費者使用習慣與產業趨勢改變,即時推出更符合客戶需求的產品,因此一直深受全球市場的肯定。歡慶來台10周年的歷史時刻,台灣董事長小幡勇二在活動中也宣布了台灣市場未來的三大經營管理方針:

  1. 深耕商用列印市場,滿足企業用戶多元應用需求。
  2. 認真聆聽消費者心聲,提供更優質快速的產品與服務。
  3. 擴大投資、培育人才,回饋台灣社會。

Brother期許能繼續秉持創新變革的DNA,在台灣市場灌注嶄新且貼近使用者需求的產品線及解決方案,帶領品牌開創下一個百年盛世。今年首度注入資源,邀請千年一遇的「圍棋女神」黑嘉嘉擔任品牌形象大使,台灣董事長小幡勇二表示,圍棋精神跟企業經營­、品牌管理很相近,要隨時觀察環境與趨勢,才能從容不迫的面對每一場大小挑戰,同時尊重對手,每次都全力以赴,才能保持領先的地位。黑嘉嘉千年一遇的棋藝精神跟品牌形象非常吻合,也期盼此次合作為品牌注入新氣象,產生新的火花。

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