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全聯年中慶6/14登場 信用卡+儲值金最高回饋破10% 強調照「醬」煮料理新主張 Jamie Oliver、BRUNO料理神器加碼助陣

201906130008 (2).jpg全聯年中慶6/14正式登場,從生鮮擴大到全店品項,並歡慶PX Pay下載破百萬,加碼推出PX Pay回饋活動,使用PX Pay儲值金支付單筆滿800,就可享有會員最高5%回饋(以等值福利點回饋。PX Pay儲值金支付滿400元回饋3%,若年中慶期間支付滿800再贈送2%。以上皆含原交易滿1003點福利點),此外,全聯教用戶回饋大祕訣,第一步、先使用一銀、台北富邦、永豐三家銀行信用卡儲值至PX Pay(各儲值滿300元送福利點200),儲值共900元,總回饋率超過6%;第二步、再用儲值金消費800元,可獲得加碼5%,兩步驟讓PX Pay用戶最高回饋至少超過10%,超豐厚的回饋要讓消費者買得痛快!年中慶檔期同步推出Jamie OliverBRUNO料理神器,各種料理都能輕鬆做,讓料理達人、素人都買單;年中慶期間,單筆消費每滿400元,還可以享有一次夏普0水鍋抽獎的機會,總共100台。呼應年中慶「照食譜煮不如照醬煮」、「先買醬再買菜」的料理新主張,全聯更一口氣推出超過100款醬料包,其中有11款新品、15款獨家商品,換算最低只要單價20元起,希望能倡導用醬料包輕鬆做料理的觀念,先選擇想要吃的醬料口味,再購買可以搭配的菜色,讓媽媽輕鬆想菜色,料理也更方便。

全聯觀察往年生鮮年中慶活動可帶動生鮮業績成長一成以上,今年將品項擴大至全店商品,在全聯強項-乾貨商品的助攻下,加上印花活動Jamie Oliver系列商品、去日本必帶的BRUNO系列廚具帶動消費,預計將可再幫助整體業績成長兩成。

料理神器一:Jamie Oliver料理達人專業幫手一折起換購

全聯自去年生鮮年中慶喊出「吃多少買多少」,關注剩食議題,今年進一步結合全店集印花活動,將英國首席主廚傑米奧利佛(Jamie Oliver)一直推廣的「一物全食」理念與全聯生鮮「吃多少買多少」的概念結合,引進了Jamie Oliver的多功能食物處理機、電動調理攪拌棒三件組、4款耐熱玻璃保鮮盒(方470ml/方800 ml /圓1550 ml /圓2700 ml)及2款不銹鋼餐具組(蔬菜超人兒童餐具組/經典叉匙分享組),共計8款商品,完備了「備料、烹飪、用餐、保存」過程中需使用到的所有商品。6/14~10/17只要到全聯單筆購買滿200元即贈印花一枚,每週六日單筆每滿400元再加贈2枚,共計18週。

有了美味醬包、生鮮食材,也要有料理神器才能事半功倍。全聯自2015年開始推出全店印花集點活動,至今已完成六檔,每檔換購金額皆達億元以上,帶動通路換購由公仔小物變為精品廚具的趨勢。其中去年推出的Jamie Oliver印花集點活動創下了目前換購量最高的紀錄,四個月內衝出了約150萬件天量,其中因消費者十分認同使用「果汁調理機」做簡單料理及健康飲食的方式,最後換購爆量超過25萬台,延續2018上半年Jamie Oliver果汁機話題,2019緊扣Jamie Oliver強調保留食材原味特色,推出兩大明星商品–手持攪拌棒、食物處理機,搭配不鏽鋼餐具組、高質感耐熱玻璃保鮮盒,提供消費者完整保存、料理食材的工具,強化「一物全食」之核心概念。

全聯此次全店印花活動規劃了處理與保存功能的品項,其中時尚與實用兼具的「多功能食物處理機」,是本檔明星商品。具備1.5L大容量料理盆及多款料理配件,提升食材處理性能與效率,無論是要將蔬菜切丁、切片、刨絲、攪打肉類、揉麵糰等通通輕鬆不費力,讓媽媽們能輕鬆優雅地把食材清光光,再也沒有浪費食材的困擾。且只要用來全聯買菜時順便累積印花,即可以市價3.2折起的加購價兌換。此外「電動調理攪拌棒三件組」能在短短幾秒內均勻攪打或切碎食材,輕鬆調理出美味湯品、副食品和醬料,讓料理美味且效率加倍,集滿印花加899元起就可以把全台獨家的料理神器帶回家。另外還有以高品質耐熱玻璃製成的「耐熱玻璃保鮮盒」,可耐高溫且不沾染氣味、色素,無論微波爐、烤箱、冷藏及冷凍都適用(上蓋請勿加熱)。上蓋採用AS樹酯及矽膠膠條,不含雙酚A,幫媽媽們守護家人的健康。

料理神器二:BRUNO料理素人品味廚具加價99元起換購  全台最便宜

另搭配年中慶強化生鮮惜食概念,全聯6/14起同步推出點換購BRUNO系列廚具,以兩種可多變的生活料理家電為主,加上周邊好入手商品,300點起福利點即可換購,或年中慶期間購買生鮮單筆每滿200元即贈1生鮮積分,用4生鮮積分或10生鮮積分也可加價購

日本品牌BRUNO廣受台灣人喜愛,其以時尚的外型及強調快樂、簡單的品牌精神,受到小資族的青睞,成為國人去日本旅遊的熱門必買家電,尤其是「多功能電烤盤」,外型精緻兼具煎烤炒煮多種功能,還可以做章魚燒,已在日本熱賣百萬台。全聯看到會員的需求,引進BRUNO料理廚具做點換購活動,不但是獨家、通路首賣,而且換購價更是全台最便宜,甚至比直接飛去日本買還划算,包括生活常用到的梅森罐、燜燒罐,以及小資上班族必備料理神器「多功能電烤盤」、「調理鍋」等,只要來全聯,不用出國、不用代購,持生鮮積點和福利點數最低3折起的價格換購,限量回饋,要換真的要快了。

BRUNO結合Jamie Oliver的料理廚具和PX Pay滿額抽夏普零水鍋,強化來全聯買生鮮食材、換購烹調工具、回家輕鬆煮的概念,讓民眾不僅可以到全聯買到新鮮的生鮮,還能順便集印花和福利點數,將料理神器一次換購回家,輕鬆做出簡單、美味又營養的料理。

料理新主張:先買醬再買菜  百種菜色照「醬」煮  全店超過300件商品第25

全聯今年的年中慶推出乾貨、生鮮第二件五折起的深度促銷,包括生活用品、休閒食品、飲料等都是撿便宜的好時機,美味堂滷味系列更限時推出也有88折優惠。此次呼應年中慶「照食譜煮不如照醬煮」、「先買醬再買菜」的料理新主張,一口氣推出超過100款醬料包,換算最低只要20元起,主打小包裝,一個人也可以輕鬆料理,包括小磨坊泰式打拋醬(100g/2件特價58元)、小磨坊正港熱炒系列-麻婆豆腐(30g/2件特價58元)、李錦記回鍋肉醬(50g/2件特價39元)、格力高極品咖哩-甘口(160g/2件特價169元)、邏依泰式黃咖哩(500ML/買一送一,換算平均一盒59.5元)等,無論中式熱炒、日式咖哩、泰式風味都能一包上桌。

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