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2020-10-01
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走過25個年頭 台灣知名連鎖咖啡「蛻變」的起點

201908260002 (4)成立於1994年,台灣知名咖啡連鎖店「怡客咖啡」將在今年歡度25週年,8月16日起連續六天將舉辦怡客慶生會,與電子票券平台「樂天Pickup」同步提供飲品買一送一的優惠活動與大家同歡。走過25個年頭,怡客咖啡已經成為台灣連鎖咖啡的資深品牌,面對連鎖咖啡市場越來越激烈的競爭,怡客的下一步要怎麼走?副總經理廖幸安認為關鍵在於「軟實力」和「硬實力」的提升,除了愈來愈專精的人員培訓和門市設備的持續更新,並將在今年下半年度推出無需下載APP的數位會員服務系統,以至於與蜂蜜蛋糕台灣第一品牌「一之鄉」的聯名門市也都會在今年陸續完成,新營運模式的嘗試,將讓25週年成為怡客咖啡「蛻變」的起點。

在怡客咖啡服務20年以上的營運經理Sammi表示,許多忠實顧客一路支持怡客咖啡至今,當她去巡店的時候,經常還是會遇到熟識的顧客打招呼,聊聊生活的近況,甚至有些店的常客每天早上都搶第一個報到,有蠻多客人也都認識十幾年了,就像自己的親友一樣。Sammi說,平常我們除了幫客人點餐,也會多問候客人幾句話,比如說「怎麼那麼久沒來了?」「今天想要喝什麼?」,即使到座位區擦桌子,我們的夥伴也會主動向客人微笑打招呼,「讓客人來到怡客就像回到家」給顧客有溫度的服務,這也是怡客咖啡從1994年創辦至今,一直維持不變的傳統。

201908260002 (2)把25週年當作「蛻變」的起點,怡客的下一步要怎麼走?怡客咖啡副總經理廖幸安認為,所有連鎖咖啡、餐飲業,把飲品和餐點維持標準和品質,是最基本的要求,除此之外,我們必須要讓每一位夥伴不斷的提升「軟實力」,廖幸安表示,怡客咖啡每年都會幫夥伴規劃教育訓練課程,訓練的內容從「門市服務管理」、「銷售技巧」、「食品安全衛生」到「咖啡專業」進階課程等等共分為7科,開設42堂課程,整年總共投資了約6萬8千個人時在培訓員工。同時怡客也在不斷的加強「硬實力」,像是門市設備的更新、環境的整修,並和台灣樂天市場Pickup合作,推出電子票券服務,拓展新客群;且與蜂蜜蛋糕台灣第一品牌「一之鄉」攜手,在怡客咖啡「石牌店」、「南京店」開聯名門市,嘗試新的營運模式,都將在今年陸續完成。

怡客咖啡從很早年前便開始經營會員服務,廖幸安表示,接下來數位會員系統服務的重要變革也將在今年下半年推出,新的系統服務,無需下載APP就能成為怡客會員,還能在線上儲值,不必帶卡也能在線下消費,並可以享有更多的專屬優惠。廖幸安表示,起初在規劃會員系統的時候做了很多的比較與分析,下載了很多的會員APP去研究各個平台的差異,於是手機同時被十幾個APP占據,隔一段時間就會開始刪除不常使用的APP,所以我們開始思考如何讓我們的會員不用下載APP,也能體驗便利的數位生活,我們終於找到了可行的方法,預計在今年十月就可以上線,請大家拭目以待。

怡客的日文音譯IKARI是「錨」的意思,廖幸安表示,我們的存在就是為了提供一個溫馨舒適可以停靠的休息港灣,成為生活中的好所在。也期許一切與怡客咖啡有關的人、事、物,都能讓每個人感受到美好,做好安心優質的產品是我們的本分,當我們真誠為他人著想、去服務顧客,自然就會在消費者心中產生價值。怡客咖啡在8/16到9/30週年慶期間,前六天全飲品通通買一送一,廖幸安表示,不論你認不認識怡客咖啡,都希望能藉由週年慶的機會與您「分享美好每一刻」。

成立於1994年,台灣知名咖啡連鎖店「怡客咖啡」將在今年歡度25週年,8月16日起連續六天將舉辦怡客慶生會,與電子票券平台「樂天Pickup」同步提供飲品買一送一的優惠活動與大家同歡。走過25個年頭,怡客咖啡已經成為台灣連鎖咖啡的資深品牌,面對連鎖咖啡市場越來越激烈的競爭,怡客的下一步要怎麼走?副總經理廖幸安認為關鍵在於「軟實力」和「硬實力」的提升,除了愈來愈專精的人員培訓和門市設備的持續更新,並將在今年下半年度推出無需下載APP的數位會員服務系統,以至於與蜂蜜蛋糕台灣第一品牌「一之鄉」的聯名門市也都會在今年陸續完成,新營運模式的嘗試,將讓25週年成為怡客咖啡「蛻變」的起點。

201908260002 (6)在怡客咖啡服務20年以上的營運經理Sammi表示,許多忠實顧客一路支持怡客咖啡至今,當她去巡店的時候,經常還是會遇到熟識的顧客打招呼,聊聊生活的近況,甚至有些店的常客每天早上都搶第一個報到,有蠻多客人也都認識十幾年了,就像自己的親友一樣。Sammi說,平常我們除了幫客人點餐,也會多問候客人幾句話,比如說「怎麼那麼久沒來了?」「今天想要喝什麼?」,即使到座位區擦桌子,我們的夥伴也會主動向客人微笑打招呼,「讓客人來到怡客就像回到家」給顧客有溫度的服務,這也是怡客咖啡從1994年創辦至今,一直維持不變的傳統。

把25週年當作「蛻變」的起點,怡客的下一步要怎麼走?怡客咖啡副總經理廖幸安認為,所有連鎖咖啡、餐飲業,把飲品和餐點維持標準和品質,是最基本的要求,除此之外,我們必須要讓每一位夥伴不斷的提升「軟實力」,廖幸安表示,怡客咖啡每年都會幫夥伴規劃教育訓練課程,訓練的內容從「門市服務管理」、「銷售技巧」、「食品安全衛生」到「咖啡專業」進階課程等等共分為7科,開設42堂課程,整年總共投資了約6萬8千個人時在培訓員工。同時怡客也在不斷的加強「硬實力」,像是門市設備的更新、環境的整修,並和台灣樂天市場Pickup合作,推出電子票券服務,拓展新客群;且與蜂蜜蛋糕台灣第一品牌「一之鄉」攜手,在怡客咖啡「石牌店」、「南京店」開聯名門市,嘗試新的營運模式,都將在今年陸續完成。

怡客咖啡從很早年前便開始經營會員服務,廖幸安表示,接下來數位會員系統服務的重要變革也將在今年下半年推出,新的系統服務,無需下載APP就能成為怡客會員,還能在線上儲值,不必帶卡也能在線下消費,並可以享有更多的專屬優惠。廖幸安表示,起初在規劃會員系統的時候做了很多的比較與分析,下載了很多的會員APP去研究各個平台的差異,於是手機同時被十幾個APP占據,隔一段時間就會開始刪除不常使用的APP,所以我們開始思考如何讓我們的會員不用下載APP,也能體驗便利的數位生活,我們終於找到了可行的方法,預計在今年十月就可以上線,請大家拭目以待。

201908260002 (8)怡客的日文音譯IKARI是「錨」的意思,廖幸安表示,我們的存在就是為了提供一個溫馨舒適可以停靠的休息港灣,成為生活中的好所在。也期許一切與怡客咖啡有關的人、事、物,都能讓每個人感受到美好,做好安心優質的產品是我們的本分,當我們真誠為他人著想、去服務顧客,自然就會在消費者心中產生價值。怡客咖啡在8/16到9/30週年慶期間,前六天全飲品通通買一送一,廖幸安表示,不論你認不認識怡客咖啡,都希望能藉由週年慶的機會與您「分享美好每一刻」。

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