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2021-01-28
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《幸福微光:郭元益X田中智微縮模型展》 8/23亮相 品味時尚糕餅文化

年熱銷500萬顆人氣酥皮系列糕餅 變身指尖上的精緻工藝

201908260003 (7).jpg微型展發燒,台灣百年糕餅品牌郭元益聯手日本超人氣微縮小物名師「田中智」,打造全世界最小的台灣糕餅微縮模型,冰沙餡餅、蛋黃酥、鳳梨奶黃酥…等郭元益品牌人氣酥皮系列,從層層酥皮到內餡,每顆都栩栩如生,視覺美味感十足!此外還有由設計師聶永真與服裝設計師詹朴操刀的「伴點時光」、「小行星」伴手禮盒、可愛的喔熊月餅,也化身尺寸僅1/12比例的精緻展品,從餅到餅盒、伴手提袋,迷你卻不放過任何擬真細節,熟悉餅食瞬間成為可愛指尖上小物,一座座迷你微縮世界述說郭元益傳承百年的在地故事,也打開中秋月餅美學風潮。

不一樣的微縮模型展 好吃、好看、好玩 體驗迷你糕餅魅力

《幸福微光:郭元益X田中智微縮模型展》展期從8月23日至9月1日止,於台北市誠品信義店3樓Forum邀請民眾免費看展。展覽期間提供伴手禮現場購買,郭元益與誠品信義店也聯合企畫一系列DIY活動,由郭元益糕餅師傅親自示範「迷你鳳梨奶黃酥、迷你冰沙餡餅、迷你金沙蛋黃酥」手工製作,課程甫開放即全部秒殺,同步在誠品信義店TEA ROOM也特別推出期間限定的郭元益下午茶,期望讓民眾看的到、玩的到、做的到、吃的到,趁暑假尾聲充分體驗微縮美食的設計魅力。

日本超人氣名師田中智首次來台展出 大正時期浪漫和洋風 融入台灣百年糕餅故事

201908260003 (6).JPG郭元益副總經理郭建偉表示,品牌長期結合設計期望讓台灣糕餅內涵與伴手禮價值提升,此次力邀日本微縮小物名師田中智量身打造,即特別挑選品牌與設計結合的各式伴手禮以及新上市的迷你酥皮系列,期望透過迷你世界,刻劃保存郭元益與設計的糕餅故事與獨特吃餅配茶時光。郭建偉說,團隊經過多次往返日本大阪溝通,耗時一年終於將台灣民眾熟悉的各種必吃餅食,以1/12尺寸比例呈現在迷你糕餅世界,一筆筆刻畫場景中,不僅再次展現郭元益餅食中西合併精神,更將隱藏三個糕餅故事及兩座獨特互動式模型,等待民眾探索,展覽結束後也將移至郭元益士林糕餅博物館,期望未來長期提供國內外觀光客感受台灣糕餅之美。

 

這是田中智首度來到台灣策展,為了充分體現郭元益百年糕餅的樣貌與精神,他將產品與包裝都一一剖開分解,在不同光線下一一觀察迷你鳳梨奶黃酥、蛋黃酥的酥皮層次與內餡色澤,在研發階段,最讓他驚豔的是聶永真在「伴點時光」對色彩運用的細膩與層次,除了豆茶系列糕餅的優雅雙色,他特別把提袋分解出來的紙再重現於模型中,期望連禮盒上下層不同顏色搭配的細微處都充分考究重現,此外,製作上最挑戰的還有詹朴「小行星」,田中智為此特別開模,希望如禮盒實品厚實感。

201908260003 (3)不僅是製作工法的挑戰,田中智表示,過去微縮模型的重點都在擬真,《幸福微光:郭元益X田中智微縮模型展》最重要的是還必須融入對台灣百年糕餅的理解,與不同當代設計的火花,迷你鳳梨奶黃酥微縮模型的英式花園場景概念,再次融合品牌代言人鳳小岳的中西文化元素。伴點時光微縮模型在老宅中運用幾何彩色玻璃花窗與茶具,台式老屋融入日本大正時期浪漫的和洋風,構化設計師聶永真在吃餅配茶時光獨處看書的美好生活想望。小行星2067微縮模型是座會旋轉的太空站,從1867在士林溪流旁洗綠豆傳承至今的郭元益百年冰沙餡餅,經由服裝設計師詹朴APUJAN打造成18種糕餅圖騰的小行星,田中智選擇以登陸月球及太空旅行元素呈現穿越古今時空的糕餅未來想像,田中智說,這次展覽跳脫過去微縮模型展,能夠充分融入自己對故事的理解來發揮,是他最喜歡的部分,雖然光是構思就耗費將近三個月,但每一項作品都包含郭元益品牌、伴手禮設計師以及微縮模型設計製作者三個層次的詮釋與創意,內涵豐富也是微縮模型領域往前邁進的一大步。

不僅如此,《幸福微光:郭元益X田中智微縮模型展》展出作品還有交通部光觀光局超人氣的「喔熊奔月」,20來顆台灣茶與巧克力口味的可愛喔熊肖像月餅,顆顆五官鮮明,化做黑白棋趣味十足,整個棋盤捧起比掌心還小,可愛五官鮮明,維妙維肖。郭元益金獎鳳梨酥僅裝盤盛放指尖,搭配台灣茶讓人食指大動。堆疊的蛋黃酥微縮模型,鹹香蛋黃搭配豆沙內餡層次豐富,光用看的就讓人食慾大開。為了滿足看展民眾拍照需求,展覽特別規劃兩組互動式微縮模型,讓民眾發揮想像力,充分與每顆僅3mm的袖珍版迷你鳳梨奶黃酥、小行星2067、伴點時光,以及蛋黃酥、鳳梨酥、喔熊月餅拍照互動,展覽期間只要與微縮作品合照,上傳照片至個人Instagram並加入”#郭元益” 與 “#幸福微光微縮模型展”,兩個 hashtag (#) 就有機會中大獎。

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  • 田中 智(Tomo Tanaka)簡介

《幸福微光:郭元益X田中智微縮模型展》微縮模型製作。田中智先生多以食物和家居雜貨、植物等日常生活中常見的題材為主進行微縮模型創作,擁有職人般堅持的精神,但也不忘站在觀賞者的角度創作,與之產生共鳴。此外,亦以品牌「Nunu’s House」活躍於業界。

2018年4月27日至5月27日以「田中智 miniature world 『Face to Face』更接近你身邊」展名於日本銀座Pola Museum舉行個人展覽。展覽中展出多款他的創作,題材主要環繞食物、雜貨、植物等日常生活常見之物。當中微縮成1:12的水果塔、烏龍麵與和果子全部都幾可亂真。近期在台灣出版新書《田中智的袖珍微縮世界 暖心手作教學書》之糕點篇、歐風篇、時尚篇,在台日微縮模型界備受矚目。

官方網站與社群粉專:http://www.geocities.jp/koapin1225 Instagram: nunus_house Twitter: miniature_MH

  • 郭元益 KUO YUAN YE簡介

《幸福微光:郭元益X田中智微縮模型展》總策展。郭元益與台灣這塊土地的情份深遠,西元1708年,第十三世郭氏先祖郭龍即已由福建漳州渡海來台,在台灣歷經百餘年的勤奮耕耘,直至1867年,第十七世的郭樑楨於人文薈萃之地「八芝蓮林(清末改稱士林)」的發源地-舊街開設糕餅店鋪,將祖傳餅藝發揚光大,並以郭氏福建祖厝「元益」兩字,創立糕餅店根基。西元1945年,第三代經營者郭欽定將「元益」店號,上冠郭姓而成「郭元益」,以一根扁擔的傳奇,讓郭元益糕餅持續在台灣傳承出新開花結果,綻放餅食文化之燦爛光芒。

近年來融合設計持續呈現台灣糕餅不同嶄新樣貌,於士林品牌發源地結合老屋打造HOK郭元益的家(House of Kuo)提供中西合併下午茶,並透過與設計師聶永真、旅英服裝設計師詹朴、居家生活設計「只是zishi」、台灣新銳設計師兩個八月、田修銓等,跨界合作糕餅與食器設計、品牌制服、空間店格…等,力求展現台灣觀光伴手禮與喜餅精緻與當代時尚新樣貌,提供消費者不同送禮需求,與最美的心意表達。

官方網站與社群粉專:http://www.kuos.com Facebook:郭元益 Instagram: kuoyuanye

  • 田修銓 簡介

《幸福微光:郭元益X田中智微縮模型展》展覽主視覺與展場規畫。田修銓先生致力於平面設計教育及推廣,希望用平面設計改變台灣。生於1990年,台灣新生代平面設計師,畢業於臺灣科技大學工商業設計系。專長於平面設計、編輯排版、印刷應用、文字設計及企業、活動識別整合規劃。作品屢獲肯定,包含新一代設計獎金獎、澳門雙年展 銀獎、紅點設計獎、shopping design 2016百大創意人 La Vie 2017 創意新星、2018 金點設計獎。

 

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  • 誠品信義店TEA ROOM,期間限定郭元益下午茶

1、時間:即日起至9/13,供應時間14:30-16:30

2、價格:路易十四雙人下午茶, $1,180/雙人,

3、內容:活動期間選擇「路易十四雙人下午茶」,茶點內容可選擇郭元益2款迷你酥皮系列(迷你冰沙餡餅、迷你金沙蛋黃酥、迷你鳳梨奶黃酥擇二),以及新鮮水果/手工餅乾/法式馬卡龍/英式司康/手做鹹甜點/可頌)與兩款$250以下飲品。

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