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「OPEN! LOVE」 7-ELEVEN把愛找回來公益募款平台X CITY CAFE 「愛的行動咖啡車」正式啟動 全台巡迴讓咖啡傳愛

201909120003 (1).jpg7-ELEVEN把愛找回來公益募款平台革新再出發, 2019年以「OPEN! LOVE」展現全新公益品牌概念,延續過去30年來結合「人、店、服務」的公益策略,進一步串聯集團內部資源,積極協助公益團體募款、捐物與推動公益服務,今年首次與CITY CAFE跨界規劃「愛的行動咖啡車」,將展開一個月的全台巡迴,期望透過一杯有溫度的精品咖啡,喚醒民眾的愛心行動力。

7-ELEVEN表示,7-ELEVEN把愛找回來公益平台今年邁入第31年,將公益品牌與最具代表統一超商企業意象的「OPEN」結合,設計「OPEN! LOVE」全新品牌概念,以開拓的公益平台與24小時公益不打烊的理念,讓消費者能便利、隨手、時時傳愛做公益。

201909120003 (4).jpg「OPEN! LOVE 」7-ELEVEN把愛找回來首次以跨界的創新做法,與CITY CAFE精品咖啡合作,打造全新「愛的行動咖啡車」,設計三款公益活動專屬立體造型貼紙,大型創意募款箱等,自9月10日起至10月12日於全台舉辦6場愛心咖啡募款活動,陸續巡迴台北、台中、高雄、屏東、花蓮等縣市的人氣觀光景點,其中包含10月舉辦的台灣南北兩大設計展:屏東的台灣設計展 (註1)與臺北時裝週 ╳ VOGUE 全球購物夜,藉此讓更多設計、時尚圈人士一享精品咖啡的香醇,並共同付出愛心。

「OPEN! LOVE 」7-ELEVEN把愛找回來「愛的行動咖啡車」今(10)日首航,第一站就是統一超商總部,由統一超商管理群協理 徐光宇先生與8大線上線下合作的公益團體代表,分別為一粒麥子社福基金會 林木泉執行長、中華基督教救助協會 鄭夙珺副秘書長、天主教中華聖母基金會 黎世宏執行長、台灣世界展望會 王偉華會長、弘道老人福利基金會 李若綺執行長、肝病防治學術基金會 楊培銘執行長、門諾社會福利慈善事業基金會 邱燕銀執行長、屏基醫療財團法人屏東基督教醫院 余廣亮院長、周文珍董事,共同攜手為「愛心行動咖啡車」揭開首場活動序幕。

201909120003 (2)「OPEN! LOVE 」7-ELEVEN把愛找回來「愛的行動咖啡車」創新企業公益作為,除全台巡迴做公益外,更首創結合百萬YouTuber、LiveMe直播平台,並邀請男友教科書的藝人連晨翔、時尚美妝社群創作者鄭雅勻,化身愛心行動店員,同時透過全台5,500家7-ELEVEN門市、行動咖啡車,虛實整合擴大公益品牌聲量,呼籲大眾關注弱勢議題。

 

今年活動由知名知識平台「臺灣吧」為7-ELEVEN年度公益活動量身製作的「一元ㄎㄡ ㄎㄡ大冒險」的影片展開,從線上螢幕展開活動序幕;擔任愛心行動店員的鄭雅勻與連晨翔也在巡迴活動前學習如何製作咖啡,更因應不同的地區活動邀請到OPEN小將、HOWHOW、SANDYMANDY、李玉璽、阿滴、邵雨薇,以及LiveMe人氣直播主化身特別來賓與民同樂,消費者參與活動可自由隨手捐款,即可獲得一杯高品質CITY CAFE精品咖啡,募款金額將捐贈給7-ELEVEN把愛找回來公益募款第三季公益團體弘道老人福利基金會與第四季公益團體一粒麥子社福基金會。

201909120003 (5)為了讓參與活動的民眾一杯在手、風格獨我,更規劃【7-ELEVEN有愛最大咖 缺你一咖】社群活動,參與任一場愛心行動咖啡車活動,並依照現場規則追蹤7-ELEVEN把愛找回來IG、個人IG分享活動照等,就有機會於現場拿限量好禮,集結社群粉絲傳散度,期望再掀一波Facebook、instagram社群網絡拍照打卡分享熱潮。

為響應把愛找回來年度活動,在台用戶數超過200萬的直播平台LiveMe於8月底整合超過300位主播以線上虛擬禮物贈送模式,於十天內募集10萬元資金,全數捐贈7-ELEVEN第三季與第四季的公益團體:弘道老人福利基金會與一粒麥子社福基金會,並邀請參與線上活動的6名人氣直播主各別參與9~10月的OPEN! LOVE 愛的行動咖啡車巡迴活動。

7-ELEVEN把愛找回來公益募款自1988年成立至今,以提供便利、創新的公益平台為服務核心,自2014年起更大膽投入品牌資源關懷社會資源相對較少的老人議題,更以趣味、創新思維經營公益,陸續推出鋼琴募款箱、DJ募款箱、愛的拍手牆、為愛出力機等趣味、創新的零錢捐消費體驗。

7-ELEVEN把愛找回來公益募款每年持續整合線上線下資源,透過門市募款箱與ibon募款認捐服務,化身全台最大的公益服務平台,累計至今與上百個公益團體合作,募款金額超過40億元新台幣

~「OPEN!LOVE」7-ELEVEN 把愛找回來 愛的行動咖啡車活動slogan介紹 ~

  • 「OPEN!LOVE」整體視覺設計概念以精品咖啡車的路徑貫穿「OPEN!LOVE」,找尋各個城市的愛心力量,集結並回饋所獲得的善意,在把愛找回來的同時也把更多的愛傳遞出去。
  • 「OPEN!LOVE」中不同的英文字母有精細的設計意涵,分別為P的肝臟設計代表第二季的救救肝苦人;N旁邊的小屋代表第三季的老宅修繕;O以記憶拼圖的方式代表第一季的及早救智;E中的餐具設計代表第四季的老人送餐。

~「OPEN!LOVE」7-ELEVEN 把愛找回來 愛的行動咖啡車活動介紹~

  1. 活動場次介紹
場次 日期/時間 地點 地址 愛心行動店員
1 9月10日14:30~16:00 台北記者會暨試營運 統一超商總部:台北市信義區東興路65號 連晨翔、鄭雅勻、OPEN小將、HOWHOW、LiveMe直播主
2 9月14日16:00~18:00 台中 草悟道:台中市西區英才路534號(近公正路) 連晨翔、鄭雅勻、SandyMandy、Liveme直播主
3 9月21日16:00~18:00 花蓮 洄瀾灣新天堂樂園:花蓮吉安鄉南濱路一段503號 連晨翔、鄭雅勻、李玉璽、LiveMe直播主
4 9月28日16:00~18:00 高雄 夢時代購物中心幸福廣場:高雄市前鎮區中華五路789號1F 連晨翔、鄭雅勻、阿滴、LiveMe直播主
5 10月5日18:00~21:00 屏東

台灣設計展

台糖縣民公園(屏東市台糖街66號) 鄭雅勻、OPEN小將、LiveMe直播主
6 10月12日16:00~18:00 台北終場

臺北時裝週 ╳ VOGUE 全球購物夜

松山文創園區(台北市信義區光復南路133號) 連晨翔、鄭雅勻、邵雨薇、LiveMe直播主
  1. 7-ELEVEN有愛最大咖 缺你一咖】現場好禮大方送活動
  • 好禮一、活動現場追蹤「@7elevenloves」IG,就送限量小點,讓你喝咖啡還能配點心喲!
  • 好禮二、拍下OPEN!LOVE愛的行動咖活動現場照片並上傳個人IG,標記「@7elevenloves」,並#OPENLOVE #愛的行動咖,活動期間周周抽價值新台幣1,500元商品卡,2019/10/12前完成,就有機會請你365天,天天喝咖啡!
  • 好禮三、活動期間,完成【隱藏版彩蛋等你玩】活動指定內容,更有機會周周抽超可愛限量OPEN!週邊商品,想知道怎麼參加活動?現在就上7-ELEVEN官方粉絲團與IG一探究竟!

【注意事項】本活動若有其他未盡事宜,或有任何變更或修改, 主辦單位將變更內容或詳

細注意事項公布於7-ELEVEN把愛找回來官方FB,恕不另行通知,並保有活動內容最終解

釋權利。如活動因故無法進行,主辦單位有權決定取消、終止、修改或暫停本活動權利。

參加本活動視為同意參與本活動之肖像權同意供主辦單位各項宣傳活動使用。

※更多詳情請加入7-ELEVEN把愛找回來Facebook粉絲團及IG

【註一】2019台灣設計展首次移師到屏東,本次以「超級南─超級南方‧非常台灣」為主題,蒐羅「特色產業」、「文化觀光」、「社會設計」等的屏東超級,在主展區縣民公園紙漿廠內,打造成全世界規模最大的設計超市!另,為打破以往設計展屬於小眾的印象,這次設計展特別規劃光環境沉浸式體驗,以視覺、嗅覺、聽覺打造「夜遊設計展」。週末期間,超級市集化身常民的展場,表演舞台限定活動,每日不同主題之夜,多元又精采!

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