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AMD CEO to speak at COMPUTEX int’l presser on May 27 about new high-performance computing technologies Sowers Action raises more than HK$700,000 in Charity Golf Tournament 2019 for underprivileged children Sowers Action staging charity golf event to raise funds for children in need of education and care 3D Projection Mapping Light Shows Rock the Most Beautiful Christmasland in Taiwan Decoration Lights Create Dreamy Light Zones to Stun the World The Pool Debuts Internationally Renowned Art Installation in Taiwan 好妝容!秒集氣!NU COLOUR 護膚彩妝系列 訂製保養系妝容,時尚大勢色顯現自我風格 2018 Christmasland kicks off in New Taipei City with dazzling 3D light show Biometrics needed for Taiwanese applying to study and work in Canada Lextar launches VCSEL products for 3D depth-sensing China Airlines embraces new 60th anniversary GO theme for 2019 Calendar 2018 Christmasland in New Taipei City to kick off on Nov. 16 Airbus and China Airlines present A350-900 with special joint livery SkyTeam invites Frequent Flyers to shape the alliance of the future Weiwuying, the world’s largest performing arts center under one roof, to open on Oct 13 in Kaohsiung Acer unveils self-driving concept Car A350 joint livery with China Airlines and Airbus arriving in Taiwan in October CTS to host World Cup Final Night in front of Presidential Office Sunday TrendForce: VR market sees marginal growth in 2018; competition between Oculus and HTC in China to intensify Three-member Taiwan team heading to Prague for 40-day, 16,000-km Mongol Rally Taiwan launches digital library offering 3D models of heritage sites China Airlines presents new in-flight menu for passengers and summer holiday makers US State Department helps broaden remedial English teaching in Taiwan; outgoing AIT Director Moy honored FOOD TAIPEI 2018 attracts record 62,000 visitors, including 8,000 international buyers China Airlines to launch Kaohsiung-Hong Kong- Jakarta route in July Gov’t rolls out plans to save struggling tourist industry in southern Taiwan How about a Michelin-starred gastronomic experience in the sky with Mandarin Oriental, Taipei via Thai Airways? AIT unveils US$255 million new office complex in Taipei to enhance exchanges Driven by Apple and other smartwatch suppliers, demand for infrared optical components expected to grow stronger: TrendForce COMPUTEX 2018 kicks off new chapter of future technologies China Airlines protects the Earth with dual ISO certifications Making the most of miles SkyTeam introduces multi-airline award travel booking COMPUTEX 2018 joins major technology firms to seek new opportunities in blockchain applications Acer debuts first 15-inch convertible Chromebook, Predator Orion 5000 gaming desktops & 15-inch Swift 5 notebook among others 故宮5/26曬書節開跑 打造清明上河圖市集 AUO announces world’s highest resolution and full-color TFT driven micro-LED display technology New incentives for tourists: One-night free hotel accommodation for visitors traveling to Taitung, Tainan, Kaohsiung, Pingtung & Penghu COMPUTEX 2018: InnoVEX features six highlights and explores next blue-ocean opportunities 數位故宮揚名國際!台灣故宮榮獲AAM繆思獎、美國休士頓影展八大獎項 Discounts and free admissions offered to mark International Museum Day in Taiwan Formosa Int’l Hotels Corp announces strategic alliance with InterContinental Hotels Group Bring your cameras: Bigleaf hydrangeas are in season around Taiwan Not dull at all– Britshake offers a very British brunch and afternoon tea Going green in Taipei: Free coffee for cyclists at YouBike stations and free parking for electric scooters Amaroni’s Taipei sets to overturn Taiwan’s Italian tastes with hearty meals Regent Taipei to offer special packages to thank mothers this 2018 Mother’s Day Sowers Action sets fundraising record in Hong Kong’s Charity Golf Tournament — NT$2.6 million for poor children in need of education Cryptojacking tops attack toolkits, signaling massive threat to cyber & personal security Eye On Taiwan Media helps raise funds for Hong Kong’s charity group Sowers Action to aid underprivileged children Fulong International Sand Sculpture Festival: Underground artworks to be unveiled during the journey into the golden sands A better way to eat more vegetables at VEGE CREEK Emerging technologies like 5G, blockchain among key themes in COMPUTEX 2018 World’s third largest FASTENER TAIWAN 2018 sets new milestone Sea of white calla lilies at Taipei’s Zhuzihu promises a relaxing stay for visitors Lextar releases state-of-the-art adaptive driving beam LED headlight module system Acer teams up with major hospitals in Taiwan to provide cloud-based remote healthcare services Hip and trendy choices for the foodie souls along Taipei Metro Blue Line Supply chain hub for functional fashion opens to boost textile industry  Le Meridien Taipei to go dark to shine light on climate change with Earth Hour 2018 Taiwan’s own international music festival Looptopia coming this spring break Gov’t to roll out multi-language interpretation service for tourists Taiwan to take part in Hong Kong International Film & TV Market, film festival Don’t miss out on these newest starred Taipei Michelin restaurants World-class dancing fountain show in Bitan, New Taipei City a feast for the eyes 2018 Taipei International Bakery/Equipment Expo to open in Taipei along with three global competitions Greater Taipei’s new “All-Pass Ticket” offers commuters unlimited rides at NT$1,280 per month or NT$42 per day Looking for good food at reasonable prices? Here’s a full list of Michelin’s Bib Gourmand Selection; Taipei star guide available March 14 Apple snails a treat? Migrant workers contract rat lungworm after eating them uncooked Hong Kong’s designer handbag Chic by R&B sets sights on Taiwan as part of its global development strategy Forecast – Low temperatures around Taiwan later this week, warmer weather expected next Monday Late journalist-diplomat Joe Hung remembered as man of erudition and veracity Come and feast on Dominica’s art, food, jewelry all-in-one at Taipei’s Grand Hotel Million-dollar jobs on offer! Taiwan’s major carrier China Airlines recruiting 100 pilots in 2018 2018 Taiwan Lantern Festival kicks off in Chiayi — largest ever held in Taiwan TRA launches train ticket plus hotel package to boost Hualien tourism after fatal quake TrendForce: Mobile DRAM revenues hit new high of US$8 billion in 4Q17, but expected to grow slower in 1Q18 due to weaker demand Predicted rising price of toilet paper prompts shopping frenzy A pictorial glimpse of the Taipei Lantern Festival Back to work: What’s the best coffee to energize you? Things to do this weekend: Taipei Lantern Festival to kick off with dazzling lighting ceremony in Ximending Acer ITS’ smart parking meter solution takes home ‘Global ICT Excellence Award– Private Sector Excellence’ Taiwan’s Palace Museum tells us how ancient and modern meet Acer win 12 iF Design Awards in 2018 For a Shanghainese Chinese New Year, look no further from Shanghai Pavilion A yummy guide to Kinmen eateries as told by the nostalgic veterans Global smartphone market to remain weak in 2018: TrendForce Mandarin Oriental, Taipei ranked No 1 among top 10 luxury hotels in Taiwan: TripAdvisor Filipino caregiver among 10 people killed by powerful quake in Hualien Rescuers search for survivors as fresh quake rattles eastern Taiwan; 7 killed and 60 missing so far A walk through Dihua New Year Market Gov’t urged to be tough against people misusing boarding passes Blanket of snow covers Taiwan’s high mountains as cold snap kills 49 in a day Contaminated Malaysian durian coffee mix not imported to Taiwan: FDA Regent Taipei to present Japanese Kakiyasu beef; offer customers unique experience of Wagyu 150 local constestants to compete in 2018 Fishackathon Taipei for global final It’s better to walk briskly than aiming for a daily 10,000 steps: expert AIT co-sponsors 2018 Fu-Jen University Jazz Camp in Kinmen, New Taipei City Taiwan’s global trade competitiveness drops for sixth consecutive year: survey Hotels in Taiwan’s beach resort town Kenting see business downturn despite CNY holiday Stay warm: Weeklong cold snap arrives along with rain Tourism Bureau sees productive year ahead after its efforts to assist local industry Jiji railway line in central Taiwan set to be new tourist hotspot Yuck! Beware of the baked goods mixed with rotten eggs Early arrival of cherry blossoms to greet the Yangmingshan Flower Season in Taipei Must-see and must-eat places in “Lesser Kinmen” Kinmen, a sensory paradise for the tastebuds and the eye Strolling with eyes wide open, Kinmen is rich in aesthetic appeal and historical attractions It is all about AI robots: they can play the roles of sex partners and therapy, or cops to tackle crimes Taiwan axes 176 extra Lunar New Year flights from China, 50,000 passengers may be affected Taiwan’s CAL HQ awarded Diamond-rated green building; saves 23,000 kWh of power in 2017  Food safety makes up half of 2017 top ten consumer news: watchdog (Part 2) Dolores O’Riordan, The Cranberries lead singer, dies at 46 Food safety makes up half of 2017 top ten consumer news: watchdog (Part 1) Early arrival of Laomei Green Rock Troughs Cold snap kills close to 300 in Taiwan, warmer weather forecast Celine Dion to give two concerts in Taipei in July as part of her Live 2018 Asian tour Apple’s iOS 11.2.2 may slow iPhone performance by as much as 50% AIT to hold 2018 Fishackathon in Taipei and Kaohsiung for marine conservation 臺灣美食嘉年華 美食購夠GO 齊振興 拚經濟 抽大獎 板橋人浮誇系下午茶新選擇,B&G德國農莊板橋店限定開幕首三日絕美夢幻珍奶手搖買一送一! 出遊時機「振」好! 振興三倍券 X 安心旅遊 台北士林萬麗酒店 住房+餐飲 同時加碼! 「和億集團」「和泰興業」強強再聯手 吃米其林送大金送大金變頻空調、空氣清淨機共 16 台 使用振興三倍券 指定套餐省 1,218 再享雙倍抽 力麗觀光明池水劇場:雲海間的療癒之音 優人神鼓《聽海之心》一場與大自然合一的祈福儀式

後疫情時代 跨境電商新機遇 亞馬遜全球開店舉辦線上博覽會 媒合串接賣家與服務商 協助台灣業者打造國際品牌 拓展海外市場

202006300006因應後疫情時代下的新變局,亞馬遜全球開店本週一連三天、以線上直播方式舉辦第二屆跨境出口服務商博覽會,為台灣賣家及跨境出口服務商提供資源融通和對接機會,並且推出跨境出口貿易不同階段的解決方案,助力賣家把握後疫情時代跨境出口電商的商機,推動台灣跨境出口產業服務集群的長遠發展。

亞馬遜全球開店的官方指導團隊,也針對疫情進入「新常態」後、海外市場的消費新熱點和新趨勢進行專業剖析,並分享了從選品、營運到品牌打造、品牌保護等的資源運用與攻略心法,期能幫助台灣賣家更有效地鏈接全球,打造國際知名的台灣品牌。

本次活動共吸引上千位台灣賣家報名,十多家來自物流、倉儲、金流、營運、認證、翻譯、廣告、品牌註冊等領域的優質服務商參與。另還有成功賣家現身說法,為賣家分享寶貴、值得參考借鑑的成功經驗。

線上銷售新模式創造海外銷售新機會 完善服務商網絡支援賣家轉型電商

受全球疫情影響,社交距離相關政策持續推行,線上購物成為消費者感到安全的購物選擇,這也同時推動了消費需求結構、消費者行為的變化。其次,全球消費者對個人護理健康、寵物關懷、室內運動健身等商品的需求更加熱烈。另外,因應在家上班、遠端教學、視訊會議的需求增長,許多台灣業者近期也推出了電腦及電子設備等全球消費者高度需求產品,在滿足客戶需求的同時,也實現自身業績的成長。亞馬遜觀察到,很多台灣傳統外貿企業也因為這波疫情,積極開拓線上模式,加速數位轉型,期待實現業務的穩定和發展。

本次亞馬遜全球開店的線上博覽會不僅詳細解讀了美、歐、日海外網站呈現的消費新特點和新趨勢,提供熱賣選品推薦及消費潛力需求等實用資訊。而為了幫賣家解鎖歐洲潛力市場,從而進一步佈局全球,亞馬遜今年還重點介紹了全新站點「亞馬遜荷蘭」為賣家帶來的機遇和消費特色。亞馬遜在歐洲地區提供的整合資源及一站式服務可以幫助賣家輕量化投入,輕鬆在荷蘭站點開店上架。

針對疫情期間,企業機構買家線上採購需求明顯上漲,亞馬遜線上博覽會還設置了Amazon Business專場,介紹線上B2B新趨勢與疫情選品攻略,幫助買家開啟新思路、拓展新模式,瞭解海外銷售新商機。

針對賣家跨境出口路上不同階段面臨的痛點,亞馬遜還邀請了物流倉儲、金流收款、整合營運、安規認證、翻譯、廣告與品牌註冊等多領域服務商進行分享,幫助賣家解決在不同階段遇到的問題,進而推動跨境出口業務。對傳統外貿企業來說,經由亞馬遜全球開店的官方指導,加上全方位的服務商網絡支援説明服務,能加速台灣企業進行數位化轉型,通過跨境電商新模式更好地鏈接全球。

 打造國際品牌 提升台灣企業全球競爭力

品牌是消費者選擇產品的重要依據,打造強有力的國際化品牌才能讓企業在全球實現永續發展。在後疫情時代,台灣企業要取得持續成功,不僅要有全球化思維、把握市場機遇,還需要堅持打造消費者信賴的國際品牌,提升品牌競爭力。對此,本次亞馬遜全球開店線上博覽會特別準備了品牌專場,向台灣賣家介紹品牌塑造的途徑以及保護品牌的重要性,幫助台灣企業提升品牌影響力,加速台灣品牌全球化的步伐。

亞馬遜的品牌服務涵蓋品牌註冊、品牌推廣、品牌分析和品牌保護等多個環節,為企業打造品牌提供全方位的支持。亞馬遜全球開店團隊也推了品牌保護服務Transparency(透明計畫)來支援台灣賣家,讓台灣賣家能借助此服務免於假冒商品侵害,為台灣業者拓展國際市場扮演「保駕護航」的角色。Transparency(透明計畫)是亞馬遜推出的一項產品序列化服務,可以為每件產品提供獨一無二的追蹤條碼。品牌商將條碼應用到商品上之後,消費者、品牌商、亞馬遜和供應鏈內的其它相關方均可驗證每件商品的真偽,從而更好地保護品牌和消費者免受假貨侵害。目前全球已有超過8,000家品牌商註冊使用此服務,亞馬遜通過此服務已經主動成功攔截了30萬餘件假冒商品到達消費者手中。

此外,台灣品牌方亦可使用多項廣告與行銷工具,幫助台灣品牌賣向全球,包括台灣賣家們經常使用的品牌旗艦店(Stores)、圖文版品牌描述(EBC/A+頁面)、視頻(Videos),還有品牌推廣(Sponsored Brands) 以及展示型推廣(Sponsored Display Ads)等。亞馬遜眾多的品牌打造與行銷工具,將有效助力台灣品牌開啟後疫情時代線上銷售新通路。

本次線上服務商博覽會邀請到多位台灣賣家分享成功經驗,以下是他們的經驗分享

  • 舜濱生技總經理張威智:從代工轉型品牌商確實不容易,但從基礎的刊登優化到廣告精準投放,最後能日均銷售數百包,讓人很有成就感!
  • SUPER FLOWER振華電腦有限公司執行副總經理簡才翔:從參加亞馬遜高峰會時就已確立要用破釜沉舟的心前進亞馬遜跨境電商,即使在初期適逢新冠肺炎襲擊,也並未摧毀我們前進的意志,也因為有了這個耐心的等待,讓我們能夠再一次的去審視自己是否已準備好整裝待發? 從陌生到摸索一直到收穫,這一步步皆代表著公司的蛻變。
  • SpiderMaker品牌經理Ming:在亞馬遜要將自己的產品突出,是一件不容易的事,有充足的曝光才能帶起成功的銷售。我們有了代營運服務商協助後,有專人協助操作站內與站外的廣告,讓我們看到了每月不斷突破的銷售數字,更讓我們品牌躍上國際,創造出一段又一段的不可能。

三天活動完整直播影片已於亞馬遜全球開店的官方FB臉書粉絲團發布,對跨境電商新通路有興趣的台灣品牌商與製造商,可透過影片回放快速瞭解海外電商新通路並對接台灣多領域服務商。

 

 參考資訊 關於亞馬遜全球開店

亞馬遜成立於1995年,總部在美國西雅圖。2017年,亞馬遜全球開店業務進入台灣,旨在借助亞馬遜全球資源,幫助賣家抓住跨境電商新機遇,發展出口業務,拓展全球市場,打造國際品牌。目前,包括亞馬遜美國、加拿大、德國、英國、法國、義大利、西班牙、荷蘭、日本、墨西哥在內的10大海外網站已向台灣賣家全面開放。亞馬遜遍佈全球的175個運營中心可幫助台灣賣家將產品銷往世界185個國家和地區,觸及亞馬遜全球超過3億的活躍用戶。更多資訊,請拜訪https://gs.amazon.com.tw/

關於亞馬遜全球開店官方臉書粉絲團

亞馬遜全球開店官方臉書粉絲團於2019年上線,旨在提供台灣賣家第一手最新消息,包含官方活動與說明會、選品指南與建議、最新政策發布與消息更新等。我們的臉書內容為台灣賣家量身打造,在臉書上搜索“亞馬遜全球開店”或拜訪https://www.facebook.com/AmazonGlobalSellingTaiwan/,觀看最新的直播內容與影片回放

 

 

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