19 °C Taipei, TW
2020-11-28
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國際知名建築活動「打開台北 | Open House Taipei首獲正式授權2020全球唯二全開放實體活動城市 今秋台北成世界建築圈注目焦點 AMD CEO to speak at COMPUTEX int’l presser on May 27 about new high-performance computing technologies Sowers Action raises more than HK$700,000 in Charity Golf Tournament 2019 for underprivileged children Sowers Action staging charity golf event to raise funds for children in need of education and care 3D Projection Mapping Light Shows Rock the Most Beautiful Christmasland in Taiwan Decoration Lights Create Dreamy Light Zones to Stun the World The Pool Debuts Internationally Renowned Art Installation in Taiwan 好妝容!秒集氣!NU COLOUR 護膚彩妝系列 訂製保養系妝容,時尚大勢色顯現自我風格 2018 Christmasland kicks off in New Taipei City with dazzling 3D light show Biometrics needed for Taiwanese applying to study and work in Canada Lextar launches VCSEL products for 3D depth-sensing China Airlines embraces new 60th anniversary GO theme for 2019 Calendar 2018 Christmasland in New Taipei City to kick off on Nov. 16 Airbus and China Airlines present A350-900 with special joint livery SkyTeam invites Frequent Flyers to shape the alliance of the future Weiwuying, the world’s largest performing arts center under one roof, to open on Oct 13 in Kaohsiung Acer unveils self-driving concept Car A350 joint livery with China Airlines and Airbus arriving in Taiwan in October CTS to host World Cup Final Night in front of Presidential Office Sunday TrendForce: VR market sees marginal growth in 2018; competition between Oculus and HTC in China to intensify Three-member Taiwan team heading to Prague for 40-day, 16,000-km Mongol Rally Taiwan launches digital library offering 3D models of heritage sites China Airlines presents new in-flight menu for passengers and summer holiday makers US State Department helps broaden remedial English teaching in Taiwan; outgoing AIT Director Moy honored FOOD TAIPEI 2018 attracts record 62,000 visitors, including 8,000 international buyers China Airlines to launch Kaohsiung-Hong Kong- Jakarta route in July Gov’t rolls out plans to save struggling tourist industry in southern Taiwan How about a Michelin-starred gastronomic experience in the sky with Mandarin Oriental, Taipei via Thai Airways? AIT unveils US$255 million new office complex in Taipei to enhance exchanges Driven by Apple and other smartwatch suppliers, demand for infrared optical components expected to grow stronger: TrendForce COMPUTEX 2018 kicks off new chapter of future technologies China Airlines protects the Earth with dual ISO certifications Making the most of miles SkyTeam introduces multi-airline award travel booking COMPUTEX 2018 joins major technology firms to seek new opportunities in blockchain applications Acer debuts first 15-inch convertible Chromebook, Predator Orion 5000 gaming desktops & 15-inch Swift 5 notebook among others 故宮5/26曬書節開跑 打造清明上河圖市集 AUO announces world’s highest resolution and full-color TFT driven micro-LED display technology New incentives for tourists: One-night free hotel accommodation for visitors traveling to Taitung, Tainan, Kaohsiung, Pingtung & Penghu COMPUTEX 2018: InnoVEX features six highlights and explores next blue-ocean opportunities 數位故宮揚名國際!台灣故宮榮獲AAM繆思獎、美國休士頓影展八大獎項 Discounts and free admissions offered to mark International Museum Day in Taiwan Formosa Int’l Hotels Corp announces strategic alliance with InterContinental Hotels Group Bring your cameras: Bigleaf hydrangeas are in season around Taiwan Not dull at all– Britshake offers a very British brunch and afternoon tea Going green in Taipei: Free coffee for cyclists at YouBike stations and free parking for electric scooters Amaroni’s Taipei sets to overturn Taiwan’s Italian tastes with hearty meals Regent Taipei to offer special packages to thank mothers this 2018 Mother’s Day Sowers Action sets fundraising record in Hong Kong’s Charity Golf Tournament — NT$2.6 million for poor children in need of education Cryptojacking tops attack toolkits, signaling massive threat to cyber & personal security Eye On Taiwan Media helps raise funds for Hong Kong’s charity group Sowers Action to aid underprivileged children Fulong International Sand Sculpture Festival: Underground artworks to be unveiled during the journey into the golden sands A better way to eat more vegetables at VEGE CREEK Emerging technologies like 5G, blockchain among key themes in COMPUTEX 2018 World’s third largest FASTENER TAIWAN 2018 sets new milestone Sea of white calla lilies at Taipei’s Zhuzihu promises a relaxing stay for visitors Lextar releases state-of-the-art adaptive driving beam LED headlight module system Acer teams up with major hospitals in Taiwan to provide cloud-based remote healthcare services Hip and trendy choices for the foodie souls along Taipei Metro Blue Line Supply chain hub for functional fashion opens to boost textile industry  Le Meridien Taipei to go dark to shine light on climate change with Earth Hour 2018 Taiwan’s own international music festival Looptopia coming this spring break Gov’t to roll out multi-language interpretation service for tourists Taiwan to take part in Hong Kong International Film & TV Market, film festival Don’t miss out on these newest starred Taipei Michelin restaurants World-class dancing fountain show in Bitan, New Taipei City a feast for the eyes 2018 Taipei International Bakery/Equipment Expo to open in Taipei along with three global competitions Greater Taipei’s new “All-Pass Ticket” offers commuters unlimited rides at NT$1,280 per month or NT$42 per day Looking for good food at reasonable prices? Here’s a full list of Michelin’s Bib Gourmand Selection; Taipei star guide available March 14 Apple snails a treat? Migrant workers contract rat lungworm after eating them uncooked Hong Kong’s designer handbag Chic by R&B sets sights on Taiwan as part of its global development strategy Forecast – Low temperatures around Taiwan later this week, warmer weather expected next Monday Late journalist-diplomat Joe Hung remembered as man of erudition and veracity Come and feast on Dominica’s art, food, jewelry all-in-one at Taipei’s Grand Hotel Million-dollar jobs on offer! Taiwan’s major carrier China Airlines recruiting 100 pilots in 2018 2018 Taiwan Lantern Festival kicks off in Chiayi — largest ever held in Taiwan TRA launches train ticket plus hotel package to boost Hualien tourism after fatal quake TrendForce: Mobile DRAM revenues hit new high of US$8 billion in 4Q17, but expected to grow slower in 1Q18 due to weaker demand Predicted rising price of toilet paper prompts shopping frenzy A pictorial glimpse of the Taipei Lantern Festival Back to work: What’s the best coffee to energize you? Things to do this weekend: Taipei Lantern Festival to kick off with dazzling lighting ceremony in Ximending Acer ITS’ smart parking meter solution takes home ‘Global ICT Excellence Award– Private Sector Excellence’ Taiwan’s Palace Museum tells us how ancient and modern meet Acer win 12 iF Design Awards in 2018 For a Shanghainese Chinese New Year, look no further from Shanghai Pavilion A yummy guide to Kinmen eateries as told by the nostalgic veterans Global smartphone market to remain weak in 2018: TrendForce Mandarin Oriental, Taipei ranked No 1 among top 10 luxury hotels in Taiwan: TripAdvisor Filipino caregiver among 10 people killed by powerful quake in Hualien Rescuers search for survivors as fresh quake rattles eastern Taiwan; 7 killed and 60 missing so far A walk through Dihua New Year Market Gov’t urged to be tough against people misusing boarding passes Blanket of snow covers Taiwan’s high mountains as cold snap kills 49 in a day Contaminated Malaysian durian coffee mix not imported to Taiwan: FDA Regent Taipei to present Japanese Kakiyasu beef; offer customers unique experience of Wagyu 150 local constestants to compete in 2018 Fishackathon Taipei for global final It’s better to walk briskly than aiming for a daily 10,000 steps: expert AIT co-sponsors 2018 Fu-Jen University Jazz Camp in Kinmen, New Taipei City Taiwan’s global trade competitiveness drops for sixth consecutive year: survey Hotels in Taiwan’s beach resort town Kenting see business downturn despite CNY holiday Stay warm: Weeklong cold snap arrives along with rain Tourism Bureau sees productive year ahead after its efforts to assist local industry Jiji railway line in central Taiwan set to be new tourist hotspot Yuck! Beware of the baked goods mixed with rotten eggs Early arrival of cherry blossoms to greet the Yangmingshan Flower Season in Taipei Must-see and must-eat places in “Lesser Kinmen” Kinmen, a sensory paradise for the tastebuds and the eye Strolling with eyes wide open, Kinmen is rich in aesthetic appeal and historical attractions It is all about AI robots: they can play the roles of sex partners and therapy, or cops to tackle crimes Taiwan axes 176 extra Lunar New Year flights from China, 50,000 passengers may be affected Taiwan’s CAL HQ awarded Diamond-rated green building; saves 23,000 kWh of power in 2017  Food safety makes up half of 2017 top ten consumer news: watchdog (Part 2) Dolores O’Riordan, The Cranberries lead singer, dies at 46 Food safety makes up half of 2017 top ten consumer news: watchdog (Part 1) Early arrival of Laomei Green Rock Troughs Cold snap kills close to 300 in Taiwan, warmer weather forecast Celine Dion to give two concerts in Taipei in July as part of her Live 2018 Asian tour Apple’s iOS 11.2.2 may slow iPhone performance by as much as 50% AIT to hold 2018 Fishackathon in Taipei and Kaohsiung for marine conservation 「2020智慧商業創新論壇暨成果發表」
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台灣之星5G開台!目標2025年總用戶數破400萬、5G滲透率達80% 同步推出全新年度品牌主張「#JoinUs 一起5G」

挑戰市場最低資費門檻 「全民5G」月租$399

首創「用到5G才付錢」 4G+5G不限速吃到飽、5G用再多每月也只要加$200*

202008080003 (2)台灣之星今(4)日宣布5G正式開台!回顧台灣行動通訊發展軌跡,從2G起,網路建設速度,終端設備支援與應用需求就是影響市場滲透的關鍵要素;以3G時代為例,用戶數直到2008年iPhone 3G與App Store問市,才突破開台初期缺乏好的終端設備與應用的窘境開始高速起飛;而後,台灣在2014年推出4G服務,雖然時間點落後全球104個國家,但因設備成熟、成本相對低廉,全台4G涵蓋率在開台半年內便超過95%,伴隨市場超過33款的手機選擇,4G相較過往更快達到100%的全民普及率。來到5G,其頻率特性與建設成本,對比4G若要達到相同涵蓋範圍,需要建設3至4倍的5G基站,然而現階段5G基站成本卻是4G的3倍以上,這使得全球已商轉國家的網路建設都集中在高密集人口區,同時可望帶動5G申辦熱潮的首支5G iPhone預計要待今年第四季才會問市,應用發展也仍待時間發酵,可謂現階段距離全球普及還需要數年的努力;不過,有賴政府的大力推動,台灣已成功擠身全球5G前段班,接下來面對激烈的市場競爭,台灣之星誓言將積極投入網路布建,除開台時全台熱點涵蓋率已達50%,目標今(2020)年底優先完成高密集人口區涵蓋率80%、隔(2021)年6都市區人口涵蓋率達90%,預計時至2023年,各縣市區以及近郊都可以收到台灣之星的5G訊號。

202008080003 (3)台灣之星總經理 賴弦五表示:「台灣之星自4G時代加入台灣電信市場,6年來我們扮演關鍵力量,落實對消費者的承諾並推動台灣4G服務快速普及;邁入5G世代,我們自頻譜競標就展現決心,傾全力標得5G的3.5GHz黃金頻段40MHz,是台灣之星4G開台時的4倍大,足以提供目前240萬用戶近同業2倍、業界最大的單位用戶個人頻寬;同時,面對眼前充滿未知與機會的新時代,我們也持續將觸角伸至更多領域,攜手各行各業的合作夥伴一起發揮5G倍數加乘的效果。展望未來,台灣之星將持續實踐『最高CP值、服務好、專業佳』的價值主張,目標2025年總用戶數突破400萬、5G滲透率達80%、5G用戶數占比市場最高,同時達成個人用戶營收翻倍成長、企業用戶營收年複合成長率達110%,實現在6~8年5G獲利轉正的重要里程。」

迎接5G新世代,台灣之星也同步推出全新年度品牌主張ㄧ「#JoinUs 一起5G」,籌備過程蒐集分析超過3萬個網路調查、100場以上座談會,以及逾500位消費高手參與,從消費者真實回饋的需求與喜好出發以貼近生活,攜手打造無論形象、產品、服務都年輕有彈性、現在用得到、輕鬆入手的「全民5G」,為5G擘劃的美好未來挹注價值,同時,也正式宣告「5G共創」時代的來臨。

202008080003 (4)隨著台灣5G已商轉超過1個月,根據民調**顯示只有3.5%的消費者願意現在申辦5G,其中資費高昂、手機貴又少、找不到5G訊號為影響意願的三大主因。有鑑於市場回饋,台灣之星歷經縝密規劃,在5G開台之際正式推出可全方位解決消費者痛點的資費:(1) 市場最低門檻:新申辦/攜碼/續約搭配手機/家電/購物金,最低月租$399起,即可輕鬆入手5G;(2) 先辦門號、後領手機:考量現在5G手機選擇少,消費者凡申辦5G指定方案,月租$599/$799/$999/$1,199/$1,399,即可在綁約期間隨時回來選擇搭配想要的5G手機;(3) 業界唯一「用到5G才付錢」、用再多也只要加$200:為避免消費者因5G初期涵蓋率相對不足,申辦5G資費花了錢卻用不到服務,首創沒用到5G收費與4G相同;舉例來說,新申辦5G資費方案,月租$799,可享終身4G不限速吃到飽,5G依用量以MB計費,最高加收$200,即享5G不限速吃到飽,還可$0帶走萬元手機。再者,台灣之星對老客戶最好,對於還不符合續約資格的老客戶,也提供原約升級,輕鬆升級5G、原合約不延長,5G月租$799,每月免費60GB上網流量,再送4G終身不限速吃到飽;月租$999以上,享終身4G+5G不限速吃到飽。慶祝台灣之星5G開台,現在申辦5G資費方案再享加碼限定優惠,月租$799以上,10/31前熱點分享量不限制,輕鬆暢享疾速5G。

台灣之星5G開台 2023年全台市區近郊全面涵蓋

2025年總用戶數破400萬、5G滲透率達80%

台灣5G已全面揭開帷幕,電信業者無一不投入建設,期盼加強涵蓋率、提升網路品質,以吸引消費者升級5G。為此,台灣之星深入評估商圈人流、地形、建物、用戶使用流量、使用滿意度等各個面向,並且透過大數據的智慧演算與調校來達成最佳化的基站建置,藉由精準建設提升成本效益,現階段已完成全台熱點涵蓋率50%,包括455個精華商圈、百貨商辦、各縣市熱點之涵蓋;目標今年底達成高密集人口區域涵蓋率80%、2021年六都市區人口涵蓋率90%、2022年全台各縣市主要生活區涵蓋率90%、2023年全台市區近郊5G訊號全面涵蓋。期間,5G手機數量與價格也將趨於規模化與平價化,並且隨著網路建設越發完善,可望孕育出5G殺手級應用帶動需求,根據GSMA推估2025年台灣的5G用戶將達到1,429萬人、滲透率將較全球高17%,於此同時,台灣之星目標總用戶數破400萬、5G滲透率達80%,實現在6~8年5G獲利轉正的重要里程。

 5G跨界協作衝擊未知 共同創造加乘機會 精準推薦創造潛在需求

攜手企業夥伴打造「3E模式」 接軌新世代相互賦能加速商轉獲利

202008080003 (5)2020年可謂台灣5G元年,台灣之星透過三個「X」來定義全新通訊世代,面對未知與機會並存,跨界合作可望是創造加乘商機的重要關鍵;對此,台灣之星持續觀察消費市場與時俱進的動態需求,透過攜手各行各業的優秀夥伴展開策略性布局。在加值應用方面,洞悉串流服務的需求興起,台灣之星也在之中看到了5G雲遊戲的潛力,偕策略夥伴展示雲遊戲版本「異界之鑰」,同時在影音方面也攜手LiTV、KKBOX、Kono、CATCHPLAY+、Pubu、流行音樂館、KKTV等,讓用戶能透過簡單便利的流程申辦,並由精準的個人化推薦,突破5G內容產製革命所帶來的供需間迷霧現象,建立含括被動搜尋與主動推薦的動態個人化推薦系統,挖掘出消費者潛在興趣以創造需求;此外,透過導入大數據模型,消費者行為資訊的商業價值也將大幅提升,甚至打破目前消費者與電信業者的單向付費模式。

邁入5G,可預見更多跨領域、跨平台、跨媒界等合作將如雨後春筍般出現,為加乘企業客戶在各自垂直領域的專業優勢,台灣之星延續最務實的傳輸夥伴角色打造了5G企業合作的「3E模式」,幫助合作夥伴加速「Engage接軌」5G,同時藉由提供傳輸服務以及從感知到應用為他們連接數位行銷、雲端運算、大數據分析等跨領域的專業團隊實現「Empower賦能」,加速「Earn商轉」贏得5G商機,攜手包括味全龍球團、共享棒球、龍來球場、神通資訊、台灣微軟、華芸科技、亞旭電腦、旭聯科技、華電聯網、精英電腦、宏遠電訊、中嘉和網、珈特科技、Funique VR以及台灣車聯網產業協會、台灣雲端物聯網產業協會與台灣物聯產業技術協會等合作夥伴一起發展IoT產業服務,從中小企業往中大型企業深耕,目標2025年企業用戶營收占比拉升到20%,年複合成長率達110%。

 全新年度品牌主張「#JoinUs 一起5G

消費者參與打造用得到的5G 共同迎向5G共創時代

台灣之星自4G開台6年,一路上秉持在乎消費者的精神,不斷挑戰、顛覆傳統,為台灣電信市場帶來了不同過往的透明資費、公道收費、創新產品與體貼服務,也為品牌在消費者心中建立了年輕、創新、高CP值的鮮明形象。邁入5G,台灣之星深知自身與三大電信截然不同的品牌定位,期盼帶給消費者不僅是科技概念或對未來的美好想像,而是真正能落實到日常,能滿足生活需要的有意義服務。因此,台灣之星自2019年底大規模號召消費者參與,從標誌、廣告、資費,以至於服務據點與基站建設的地點等,逐一蒐集消費者想法與建議,透過最真實的第一手回饋,以期打造出現在用得到、年輕有彈性、輕鬆入手,屬於全民的5G,邁開迎向5G共創時代的第一步-台灣之星全新年度品牌主張「#JoinUs 一起5G」。

 台灣之星首創最安心的全民5G =4G不限速吃到飽 + 5G用到才付錢(最高加$200)

獨家「5G一個月免費試用」 全台實體/網路門市即日起開放申辦

台灣之星5G開台,延續4G時期簡單、透明、合理的信念,祭出全民5G資費,新申辦/攜碼/續約搭配手機/家電/購物金,月租$399起即可晉升5G行列,相較同業最低門檻,月月便宜至少$200;月租$799起,即可享終身4G不限速吃到飽,用到5G才付錢,每MB單價$0.059、上限每月最高加$200,即享終身5G不限速吃到飽,網內互打免費、網外/市話分別送120分鐘,還可$0選搭萬元手機;現在申辦月租$799以上5G資費方案,10/31前享熱點分享量不限制。此外,迎接5G數位匯流浪潮,台灣之星也規劃於近期推出中嘉匯流專案,申辦5G門號,月租$799起,送Home+中嘉寬頻家用光纖上網24個月,網速最高1Gbps。

另外,針對尚未符合續約資格的老客戶,也提供原約升級,輕鬆升級5G、原合約不延長,5G月租$799,每月免費60GB流量,再送終身4G不限速吃到飽;月租$999以上,享終身4G+5G不限速吃到飽。不僅如此,台灣之星也延續4G分眾經營的理念,U15中小學生/U25學生5G最高加$100,只要月租$899即可享終身5G不限速吃到飽,O60樂齡族或符合家族省資格,5G手機額外再折$1,000,小老闆可享月租最高8折優惠。即日起,凡申辦月租$999以上5G資費方案,還可再享萬元好禮,包括:(1) 加值服務7選1(市價最高$199/月),月月可換,未來可體驗4K超高清;(2) 日/韓/中/港免費7天國際漫遊4選1(原價$388/日),以及(3)VoLTE全約期免費(市價$100/月),全方位感受5G新科技帶來的新生活。

於此同時,台灣之星也同步推出「最友善的5G預付卡」,挑戰市場最便宜,5G國人卡售價$799,內含流量60GB、國內通話費$100,網內/網外/市話費率每秒$0.016,一次滿足上網與通語的多元需求;對於台灣之星4G預付卡的既有用戶,也可至全台直營門市辦理免費升級5G,若5G用了不喜歡,升級後仍可儲值4G產品,自由轉換最安心。除前述外,考量目前消費者對5G網路品質仍多有疑慮,台灣之星即日起全面開放消費者至全台實體/網路門市申辦業界最長「5G 一個月免費試用」,體驗5G不限速上網吃到飽,不論新朋友或老客戶年年都可申辦一次,感受我們的進步,讓消費者用過再辦才最公平,落實「你覺得好才是真的好」。更多關於5G資費內容,請參考:網址:https://www.tstartel.com/CWS/5G_priceplan.php

  • 需搭配指定資費。

** 民調係參照NOWnews民調「台灣5G正式上路,您會想申辦嗎?」,調查期間為109/6/30~109/7/5。

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