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玉山金控榮獲「消費者金融品牌暨金控CSR大獎」

5項金質獎1項優質獎  再度蟬聯金融業最大贏家

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2017《財訊》「消費者金融品牌暨金控CSR大獎」於今(19)日揭曉,玉山金控連續4年榮獲「最佳金控CSR奬」金質獎,玉山銀行囊括國內銀行所有獎項的最高榮譽,包含「最佳本國銀行形象」金質獎、「最佳銀行服務」金質獎、「最佳銀行產品」金質獎、「最佳銀行FinTech」金質獎,而玉山證券也連續2年榮獲「最佳數位證券」優質獎殊榮。本次總計榮獲6個獎項,再度創下金融業最佳紀錄!

玉山金控策略長陳茂欽表示,玉山長期深耕企業社會責任,以「3i」策略-創新力(innovation)、整合力(integration)、影響力(influence),透過長期的承諾與系統性的做法,發揮金融專業,整合跨界、跨產業的力量,致力於提升經濟、環境及社會績效,並持續激勵進步與創新,CSR軌聯合國永續發展目標SDGs,以具體行動實踐「玉山人成為世界一等的公民,玉山金控成為世界一等的企業公民」之企業願景。此外,玉山長期布局數位金融,矢志成為金融創新的領航者,以普惠金融、場景金融和智慧金融為發展FinTech的三大重點,積極投入金融科技創新,期望運用科技的力量提升顧客體驗,提供顧客有溫度的服務。

「消費者金融品牌暨金控CSR大獎」由財訊雜誌和資誠聯合會計師事務所主辦,評選出年度最具代表性的金融品牌,調查範圍涵蓋所有金融業者,包括金控、銀行、保險和證券業四大體系,採電話調查、網路調查、專家評鑑及財務評鑑,是台灣目前唯一以多元管道做為品牌衡量基礎的金融品牌調查。玉山金控及子公司玉山銀行、玉山證券從國內16家金控脫穎而出,在企業社會責任、品牌形象、服務品質、銀行產品、數位金融、網路券商等項目表現卓越,深獲消費者與評審委員一致的肯定。

玉山金控在永續發展的努力,近期再獲國際知名財經雜誌的高度認可,榮獲機構投資人雜誌《Institutional Investor》「台灣最受尊崇企業」,是唯一獲獎的銀行業。走過4分之1世紀,玉山25歲了,長期以來,不管外在的環境如何變化,玉山始終堅定地投入資源在公司治理、顧客權益、員工照顧、環境永續及社會公益等領域。展望未來,玉山將持續深耕台灣並與國際接軌,創造玉山與利害關係人的長期價值,致力成為這片土地的最愛。***

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