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2020-11-24
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國際知名建築活動「打開台北 | Open House Taipei首獲正式授權2020全球唯二全開放實體活動城市 今秋台北成世界建築圈注目焦點 AMD CEO to speak at COMPUTEX int’l presser on May 27 about new high-performance computing technologies Sowers Action raises more than HK$700,000 in Charity Golf Tournament 2019 for underprivileged children Sowers Action staging charity golf event to raise funds for children in need of education and care 3D Projection Mapping Light Shows Rock the Most Beautiful Christmasland in Taiwan Decoration Lights Create Dreamy Light Zones to Stun the World The Pool Debuts Internationally Renowned Art Installation in Taiwan 好妝容!秒集氣!NU COLOUR 護膚彩妝系列 訂製保養系妝容,時尚大勢色顯現自我風格 2018 Christmasland kicks off in New Taipei City with dazzling 3D light show Biometrics needed for Taiwanese applying to study and work in Canada Lextar launches VCSEL products for 3D depth-sensing China Airlines embraces new 60th anniversary GO theme for 2019 Calendar 2018 Christmasland in New Taipei City to kick off on Nov. 16 Airbus and China Airlines present A350-900 with special joint livery SkyTeam invites Frequent Flyers to shape the alliance of the future Weiwuying, the world’s largest performing arts center under one roof, to open on Oct 13 in Kaohsiung Acer unveils self-driving concept Car A350 joint livery with China Airlines and Airbus arriving in Taiwan in October CTS to host World Cup Final Night in front of Presidential Office Sunday TrendForce: VR market sees marginal growth in 2018; competition between Oculus and HTC in China to intensify Three-member Taiwan team heading to Prague for 40-day, 16,000-km Mongol Rally Taiwan launches digital library offering 3D models of heritage sites China Airlines presents new in-flight menu for passengers and summer holiday makers US State Department helps broaden remedial English teaching in Taiwan; outgoing AIT Director Moy honored FOOD TAIPEI 2018 attracts record 62,000 visitors, including 8,000 international buyers China Airlines to launch Kaohsiung-Hong Kong- Jakarta route in July Gov’t rolls out plans to save struggling tourist industry in southern Taiwan How about a Michelin-starred gastronomic experience in the sky with Mandarin Oriental, Taipei via Thai Airways? 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隨手零錢捐、永續愛地球,7-ELEVEN 3大創新打造多元永續平台
超級正面態度關注高齡化、環境永續議題

隨手零錢捐、永續愛地球是7-ELEVEN持續推動多元永續平台長期目標,今年以O2O年度永續品牌活動、永續社群經營、擴大點數公益機制3大創新作法,首次邀請全台7-ELEVEN門市夥伴提案「7-ELEVEN超級正面金句」,並邀請民眾投票選出7-ELEVEN年度金句王,期望喚起大家以超級正面的生活態度一起關注高齡化、環境永續等社會議題。

7-ELEVEN以多元募款平台為核心,關注社會趨勢議題,過去32年來整合人、店、商品等品牌資源募得超過45億善款與物資,幫助上千萬人次的弱勢族群,於2014年起更聚焦弱勢高齡長輩議題,與7個服務弱勢長輩的公益團體合作,已募集超過10億元,協助全台弱勢長輩醫食住行需求,關懷人次超過650萬。今年募款不受疫情影響逆勢成長7%,為民眾信賴的公益平台,更是公益團體溫暖的避風港。

創新一:O2O年度永續品牌活動

今年聚焦高齡化議題向年輕人喊話,規劃創意的O2O趣味活動,「OPEN! LOVE」年度永續品牌連續第二年與CITY PRIMA合作,創意公益行動咖啡車「OPEN!LOVE愛的行動咖」再次啟航,首航於今(29)日在統一超商總部試營運,由統一超商管理群協理 徐光宇先生與13大線上線下合作的公益團體代表,分別為門諾基金會 邱燕銀執行長、一粒麥子基金會 林木泉執行長、屏東基督教醫院 余廣亮院長與周文珍董事、肝病防治基金會 黃婉瓊總監、弘道基金會 李若綺執行長、中華聖母基金會 林玫君副執行長、基督教救助協會 鄭夙珺副秘書長、台灣世界展望會 李紹齡副會長、伊甸社會福利基金會資源開發中心 高乙文主任、兒童福利聯盟文教基金會資源發展處 王定正副組長、喜憨兒社會福利基金會 公益行銷部胡玉芳總監、台灣兒童暨家庭扶助基金會 潘惠珍主任、陽光社會福利基金會臺北重建中心  宋有礪副主任,共同攜手用一杯咖啡、一句金言與年輕人對話。

「OPEN!LOVE愛的行動咖」活動將於10月31日、11月1日分別於統一時代百貨台北店、高雄夢時代舉辦,邀請OPEN小將、條碼貓、安心亞、林柏宏、夏和熙、連晨翔、禾浩辰化身愛的一日愛心店員,藉由群星分享一杯有溫度的CITY PRIMA現煮精品咖啡,11月7日更結合聯合報系500輯年度活動「500趴」(於台北101水舞廣場分享CITY PRIMA精品掛耳包),喚醒民眾愛的行動力。

「OPEN!LOVE愛的行動咖」3場活動現場7-ELEVEN邀民眾一起隨手捐贈做公益,民眾可以免費獲得乙杯現煮精品咖啡外,拍照上傳打卡與親友分享活動還能獲得限量乙份驚喜小禮物。若拍下創意公益愛的行動咖啡車,照片上傳Instagram、標註「7elevenloves」並hashtag OPENLOVE,就有機會參加線上抽獎活動,有機會獲得乙年份7-ELEVEN咖啡卡。

創新二:永續社群經營

為貼近年輕世代,7-ELEVEN以永續社群理念、創意趣味的手法,積極深耕多元社群平台,如Facebook、Instagram、LINE等,今年以「超級正面」為主題,上半年整合人、店、商品,推出創意梗圖、O2O手作DIY挑戰與百萬粉絲互動,總觸及約150萬人數;下半年往外擴散,邀請全台5,900家門市夥伴、16家公益團體、3位名人一起線上響應「7-ELEVEN超級正面金句」活動。

延續上半年主題,7-ELEVEN今年首度於線上舉辦「7-ELEVEN超級正面金句」募集與票選活動,10月初先從內部邀請5,900家門市夥伴發揮個人創意線上投稿,共有近千句金句投稿,由ELLE國際中文版的專業評審團初選50句最有梗、貼近主題的超級正面金句,將選出50大金句於11月4日至17日在ELLE官網公布,由網友投下神聖的一票決選7-ELEVEN年度金句王TOP10,未來將成為7-ELEVEN年度永續品牌社群行銷作品之一,以文圖並茂的形式與夥伴共創共享超級正面能量,再創另一波梗圖浪潮。

創新三:擴大點數公益機制

以永續理念發揮點數多元運用的價值,7-ELEVEN首推雙公益數位捐點功能,除既有的OPEN POINT愛心捐點,全店集點活動電子點數即日起可同步線上愛心捐點,2020年第四季募得的所有愛心數位點數將全數捐贈給一粒麥子基金會,所有點數將換取物資、餐食,幫助在地弱勢長輩好好吃飯、好好生活。

7-ELEVEN持續推動多元永續平台,隨著國人生活習慣改變、數位科技進度,持續創新隨手做公益的策略與模式,32年來整合品牌資源陸續推出門市零錢捐、ibon慈善捐款、預購愛心認捐、OPEN POINT APP雙數位捐點,打造在地最大的O2O公益服務平台。來不及參加今年「OPEN!LOVE愛的行動咖」活動的民眾,也可隨時隨地、線上線下透過7-ELEVEN公益服務平台,捐助給7-ELEVEN合作的公益團體,與7-ELEVEN一起公益永續、愛不打烊。

OPEN!LOVE愛的行動咖」活動

活動日期活動時間活動地點愛心店員出席時間及名單
10/31(六)11:00-21:00台北時代百貨愛心店員:安心亞、林柏宏、夏和熙、條碼貓 出席時間:14:00-16:00
11/1(日)11:00-21:00高雄夢時代愛心店員:連晨翔、禾浩辰、OPEN小將 出席時間:11:00-13:00
11/7(六)11:00-20:00聯合報系500輯 年度活動「500趴」 台北101水舞廣場愛心店員:OPEN小將 出席時間:16:00-17:00

※詳細活動資訊,請上7-ELEVEN把愛找回來臉書粉絲團@7elevenloves Instagram查詢。

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