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「2020智慧商業創新論壇暨成果發表」
見證企業如何數位轉型 漂亮出擊

經濟部商業司致力於幫助企業轉型升級,在瞬息萬變的產業環境中掌握先機,今(26)日在臺大醫院國際會議中心,舉辦「2020智慧商業創新論壇暨成果發表」活動,以「洞悉未來智慧商機」為主軸,邀請各領域專家分享經驗談,並有多家廠商於現場展示,吸引超過418位產學研人士參與盛會。

    這次的成果發表,呈現經濟部商業司這一年來,與零售、物流業者合作運用智慧科技的努力成果:透過「智慧商業獅」行銷平台,協助零售服務業者精準行銷,串聯全臺6,911間店家,帶動9,886萬元營收;在智慧物流的部分,輔導12家物流業者運用AI與行動科技、協助50家業者應用冷鏈温控技術、促成21家國內外物流業者合作,成功提高儲運配送效率及降低管理成本,並支援商品銷售至星、馬、泰及美、日等海外市場。

    在分場論壇中,有工研院服科中心、台灣冷鏈協會、迪壽企業及漢錸科技,探討物流科技新趨勢、南向冷鏈國家隊、跨境電商之資訊與物流,以及智慧倉儲等議題;在零售方面,工研院、紅門互動、遠東巨城、良興分享疫情下智慧零售新契機、科技行銷、AI智能零售個人化商城等零售新科技;另外在智慧新服務方面,則有萊爾富、工研院、吉達思科技以及業安科技,分享無人化零售物流新趨勢、電商店面取貨的未來走向、以及智取站與智能販賣機之應用等熱門議題。

    此外,對於經濟部商業司透過智慧商業及物流科技專案計畫,協助企業挺過疫情,業者表示肯定。在台灣耕耘超過50年的曼都髮型董事長賴淑芬表示,「一個人走得快,但一群人走得久」,透過政府計畫的協助,曼都整合各門市數據,並與上游供應商合作研發新產品,翻轉一般大眾對美麗產業的想像,提到政府計畫對產業最大的幫助是什麼,她感性地說:「參與計畫,有許多資訊領域的專家給予建議,有幫助也有壓力,但最重要的是,不管過程中遇到什麼困難,好像有一個力量在後面推動,讓你堅持下去,對企業來說,堅持的力量是非常重要的。」

    臺灣楓康超市的楊忠信總經理則提到,零售業銷售手法不斷變化,且這次受到疫情影響,消費行為改變,線上訂購比例大幅成長,楓康透過AR互動體驗,再搭上直播熱潮,提升消費者信心,成功刺激線上購買,交出漂亮的成績單,其中,政府計畫的幫助功不可沒,楊總經理堅定地說:「智慧科技一直是我們很需要的工具,但萬事起頭難,而參與這個計畫讓我們在資訊功能的整合、軟硬體的更新都加快許多,讓整體服務品質加速提升,帶動顧客群擴大。」

有了政府計畫的幫助,業者不再是孤軍奮戰,期望藉由本次活動的成果展現,帶動智慧科技在我國零售及物流領域的擴散及應用,讓企業在競爭日益激烈的產業環境中,掌握致勝關鍵,不畏風雨,勇敢前行。

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