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2021-01-23
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咖啡在這裡
從第一家到第500+ 有你有我的美好體驗
星巴克突破500家里程碑 全新啟航

星巴克台灣市場今宣布全門市已突破500間店數,從1998年起天母地區開設第一間門市開始,感謝顧客的支持與喜愛,星巴克進駐各縣市結合在地社區開設一間又一間令人驚喜的特色門市,從原本全球星巴克評估台灣市場量體頂多開出一百多間門市,每20萬人一間的規模,至今突破500間門市,達到每近5萬人就有一間星巴克的密度,更藉由每個地方的特色門市經營,將全球化品牌與在地結合,以咖啡品評屬於在地的人文故事,更帶給在地社區更多感動與體驗。突破500間門市的里程碑,呼應全球星巴克50周年的到來,秉持品牌永續發展的核心理念,星巴克宣布全門市將於12月9日導入以咖啡渣製作而成的托盤,並推出首波歡慶500里程碑的商品系列,邀請顧客與我們一起慶祝這美好時刻。 

從第1家到第500家門市,因為有每一位顧客的參與,讓一杯咖啡的意義遠超乎我們的想像。目前,星巴克已達到99%的道德採購。按照道德標準採購咖啡意味著支付高品質咖啡以合理的價格,遵循咖啡最佳實踐和準則,並支持益於當地咖啡農社區整體健康的社會方案,意即每一杯顧客購買的咖啡追究源頭,都能夠或多或少的促進世界各地的咖啡社區,進而影響全球至少一百萬人的生活。

不僅如此,呼應全球星巴克今年一月發表的未來願景,指出將以科學為基礎,訂定至2030年減少碳、水和廢物的初步目標,台灣市場除以提供環保杯扣的方式來鼓勵顧客自行攜帶可重複使用材質的容器至門市購買咖啡飲料外;配合政府政策,將內用水杯、餐具,改以可重複性使用材質;今年一月起,更將兩杯紙袋改用已回收紙製成,預計可減少砍伐逾9千棵樹木;全門市亦導入可重複使用的不鏽鋼攪拌棒。自12月9日起,全門市更將導入以咖啡渣製成的托盤,落實回收減廢再利用的永續循環精神。

歡慶全新的里程碑,星巴克搶先於12月9日推出歡慶500系列新品,以直觀的數字500作為設計,邀請大家一起收藏獨一無二的里程碑臻選系列。星巴克也於12月9日至12月17日推出首波行銷活動,活動期間全門市單筆消費折扣後滿兩千,即可獲「歡慶500咖啡渣托盤」乙個。每個星巴克的故事也是你與我的故事,星巴克也特別設計了歡慶500店IG限時動態GIF貼紙,在每天的IG限動中,也都能加入星巴克的經典小貼圖,一起記錄下這些星巴克美好時刻。

~以下資訊,提供媒體朋友參考~

  • 行銷活動
  • 12/9(三)-贈完為止或送到12/17(四)

活動期間全門市單筆消費折扣後滿$2000,即可獲得 歡慶500咖啡渣托盤乙個 (不累贈)。

註:

  1. 贈品以門市現貨為主,數量有限贈完為止。
  2. 本活動不適用於外送外賣、預訂服務及車道服務。
  3. 折扣、優惠、兌換星禮程回饋與優惠、各行銷活動恕不合併使用。
  4. 本公司保留活動變更及調整之權利,如有變動請以星巴克網站公告為主。
  • 歡慶500店IG 限時動態GIF貼紙(如下圖示意):
    • 邀請顧客一起在限時動態上搭配IG Gif貼紙,來說說你跟星巴克的故事。
    • 每篇限動也歡迎加上hashtag:

#STARBUCKSTW500 #我的星故事 #星巴克好時光

  • GIPHY貼紙搜尋關鍵字:MyStarbucksStories,即起開放搜尋。
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