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安心 美味 健康
全方位蛋白質食品的專家
大成馬稠後食品加工廠2021正式投產

台北國際食品展於17-20日在台北南港展覽館舉行,展望2021年食品產業的發展方向,後疫情時代,宅經濟持續發燒,電商通路崛起,冷凍調理食品成長,在地生產成為主流,保健養生概念,客製化的創意食品,植物蛋白質食品興起是市場上的重要指標。

看好台灣消費食品市場,大成集團投資24億元在嘉義馬稠後產業園區打造國內最大規模的食品加工廠,將於2021年第一季投產,食品加工廠佔地8,800坪土地,是一座高效益連續式生產的食品工廠,將會引進最先進的自動化設備,投產後預計產能為每月2500噸,年營業額可達40億。工廠依循HACCP生產控管及ISO管理系統,並結合大成品檢中心(國家實驗室TAF/TFDA認證)的先進檢驗設備,針對原料及成品的安全衛生品質作最嚴厲的把關,並運用大成可溯源的生產控管模式,進行嚴謹的食品安全規範要求。

長期供應國內連鎖速食超商量販超市的大成食品事業處副總經理黃進鏗指出,台灣冷凍食品市場過去三四年來,平均每年以10%以上的速度增加,主要隨著人口及家庭結構改變,加上食品生產冷凍運輸和倉儲管理技術提升,今年疫情更加速冷凍食品需求大幅提升,尤其是網路電商平台與量販超市的銷售量明顯成長,大成今年新品上市的項目,今年更比去年大幅成長70%,銷售業績因為有新品上市及新通路的布建,增長約30%以上。

疫情之下,冷凍食品成為兵家必爭之地,飯店、餐廳、空廚業者也紛紛跳進來做冷凍食品,大成的競爭優勢在於原料採購、產品研發、生產技術、品管優勢、銷售通路等。預計明年新廠營運後,產能擴大,新產品更多元,大成的優質冷凍食品,除了主攻國內市場,更有機會外銷至國外。

大成今年也宣布加入植物肉的市場,推出全新品牌NEO FOOD新創肉,新創肉在技術和成本上都有突破,研發團隊開發出的植物肉,沒有豆腥味,有纖維感又多汁的絞肉、漢堡、雞塊等相關產品,將陸續上市。

在地生產 支持國產肉品

根據2020零售力量與趨勢展望報告指出, 線上通路崛起, 實體接觸減少,以及在地化生產,是後疫情時代的三大消費趨勢。大成集團64年來,專注垂直整合,在地化生產,白肉雞市占率高居台灣第一,從電宰分切、生產包裝、於同廠區新鮮完成,鮮嫰多汁,營養不流失,最新開發醬燒蒜味雞腿排 椒麻翅小腿義式迷迭雞胸肉羅勒去骨清腿,都是使用100%國產雞肉。

另外,嚴選天然穀物飼養的黃嫩鹿野土雞,古法甘蔗燻烤,散發清甜蔗香,唇齒留香,美味回甘,是最能代表台灣的傳統美食之一!。大成桐德牧場在屏東復育優良種豬品種,現已成功培育出黑蜜豬,桐德黑豬,是非常具有特色的國產豬肉,除了供應連鎖餐廳也發展出小包裝,方便居家料理。

免疫保健 客製化 滿足不同需求

根據2020innova消費者調查報告,資訊透明可追溯,使用真食材少用添加物,客製化,滿足不同生活方式需求,免疫調節需求增加,也是備受關注的消費趨勢。

尤其,免疫保健型食品飲料需求,在疫情影響下的趨勢更明顯。大成在2020年推出葉黃素雞蛋,Omega3雞蛋等機能性雞蛋,在各大通路販售,受到消費者重視。另外小農履歷雞蛋,也因為協助小農改善雞蛋品質,溯源管理,促使產業升級而受到媒體報導。大成慢熬雞精,使用飼養超過52周以上母雞,全雞熬煮,也在疫情期間提供給留醫護人員即時補充元氣,提升免疫力食品,最新推出常溫的醇粹雞精也在量販通路熱賣。

得獎產品

2020銀髮友善食品獎共186項產品參選,欣光食品的法式舒肥嫩雞胸,得到三大獎,分別是金饌獎、銀膳獎、包裝設計獎銀質獎,得獎理由有四點,完整雞胸肉質地軟嫩,咀嚼容易。簡單備餐,輕鬆上菜。包裝為一人份,不會造成隔餐的問題。購買便利,拆袋即食。秘製紅麴東坡肉也拿下了銀饌獎,紅麴不僅帶來風味並下修膽固醇,因而獲獎。

舒迷雞胸肉獲得2020食創獎食品與飲料創新類入圍,舒迷雞胸肉的入圍理由是, 國內唯一使用低溫舒肥法烹飪雞胸肉並量產的廠商,更使用鹽麴取代傳統精鹽以減少鈉含量攝取, 有效分解蛋白質,提升雞肉的香味與層次,一包136大卡,含有24.5克的蛋白質。大成再接再勵,推出舒肥鹿野土雞胸(薑黃咖哩),風味和營養再升級。

花椰米系列產品獲得2020食創獎食品與飲料創新類入圍,以一餐一包,低卡低脂低醣的創新食品,無需解凍可以直接微波食用,有肉有菜且熱量不超過120大卡,被評審認為符合健康便利的趨勢。

創意行銷 永續環保

大成研發團隊因應氣炸鍋風潮興起,雞本享受順勢推出青檸香雞柳、金脆雞腿排,即時料理又美味,一上市就熱賣!也因應消費者居家料理需求,推出雞肉口味的個人PIZZA塔塔酥,鹹食加入燻雞,甜食加入包心粉圓,其他如紅豆麻糬的咕咕派、菜多多雞肉水餃,都是今年熱銷新品!觀察消費者喜好改變,安心&美味已成為基本需求,而受到健身、便利居家調理等風潮,具功能性、且可簡單快速調理的小包裝冷凍食品,是大成未來產品持續研發的方向。

新冠疫情帶動起全球對於食物短缺, 減少食物浪費,成為備受重視議題,永續環保概念也漸漸影響消費習慣,大成的根島生態蝦,來自印尼天然紅樹林海域,隨潮汐古法海捕。不吃人工飼料,絕無藥物殘留,只吃海洋綠色生物長大,因此蝦身烏亮有彈性,蝦膏略呈墨綠色,屬於野放的天然美味,可安心享用。

2020台北國際食品展12/17-20

大成攤位:台北南港展覽館一樓K0816

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