Hsinchu County sees the highest growth in domestic travel interest
Taipei, TAIWAN, October 24, 2017 – TripAdvisor®, the travel site that helps you find the latest reviews and best prices, today revealed that more Taiwan travelers are making a beeline for destinations in Vietnam and Indonesia.
Ho Chi Minh and Hanoi were the top two destinations with the highest year-on-year percentage increases in search traffic at 50% and 43% respectively, with Bali coming in at number three (41%). Within North Asia, Okinawa, Hokkaido and Fujikawaguchiko-machi emerged as the Japanese spots that are catching the eye of Taiwan travelers along with the Chinese destination of Hangzhou. Further afield, the heritage-rich European destinations of Amsterdam (34%) and London (24%) are becoming long-haul favourites.
Official figures from the Tourism Bureau, M.O.T.C Republic of China (Taiwan) also show a 21% and 9% increase in outbound travel by Taiwan travelers to Vietnam and Indonesia respectively comparing the first eight months of 2017 with the same period the year before. Taiwan travelers to the Netherlands increased by 130% while the United Kingdom saw a staggering four-fold increase over the same period.
Top ten international destinations with biggest increase in traveler interest from Taiwan users1:
(Showing year-on-year growth)
- Ho Chi Minh City, Vietnam 50%
- Hanoi, Vietnam 43%
- Bali, Indonesia 41%
- Okinawa, Japan 35%
- Amsterdam, the Netherlands 34%
- Hokkaido, Japan 30%
- London, United Kingdom 24%
- Hangzhou, China 22%
- Kuala Lumpur, Malaysia 21%
- Fujikawaguchiko-machi, Japan 15%
TripAdvisor spokesperson Mimi Chan commented: “The Taiwanese are avid travelers and these top ten fastest-growing destinations show us that they’re enjoying the exploration of places that are culturally diverse and rich in history. To make trip-planning easier for Taiwan travelers, TripAdvisor‘s app and desktop site empowers them with the insights they need to make informed travel choices with a high-level of confidence that they will have a positive experience. With an enhanced user experience across every aspect of trip planning, comparing and booking the best hotel prices, finding great flight prices and discovering things to do in-destination, TripAdvisor helps travelers make the most of every trip.”
As Taiwan travelers turn to TripAdvisor for travel advice, they are also contributing more reviews on TripAdvisor, with an overall 23% year-on-year increase in reviews across the airline, accommodation, attraction, and eatery categories.
When examining the top outbound destinations by search traffic, Osaka was the most searched-for destination, followed by Hong Kong and Kyoto. With their close proximity to Taiwan, these destinations are perennial favourites for weekend getaways. Taiwan travelers spent an average of two nights in Hong Kong and three nights for both Osaka and Kyoto while the average number of days taken to plan a trip to these three cities were 46, 82, and 86 respectively.
Top five outbound destinations amongst Taiwanese travelers by overall search traffic:
|1. Osaka, Japan|
|2. Hong Kong|
|3. Kyoto, Japan|
|4. Bangkok, Thailand|
Hsinchu County a growing destination for domestic travel
When looking at domestic searches, Taipei continued to be the most popular destination amongst domestic travelers, with Taichung and Kaohsiung in second and third place. In particular, more Taiwan travelers were flocking to Hsinchu County, which saw a 105% surge in search interest, the highest year-on-year increase. Both Hsinchu County and Miaoli County were recently earmarked as key destinations in a local campaign to promote Hakka culture.
Top five domestic destinations with the biggest increase in traveler interest from Taiwan users:
(Showing year-on-year growth)
- Hsinchu County, Taiwan 105%
- Miaoli County, Taiwan 94%
- Yunlin County, Taiwan 92%
- Keelung, Taiwan 76%
- Taoyuan, Taiwan 69%
 Based on year-over-year increase in unique sessions on international destinations by Taiwan users, comparing October 2016 – September 2017 vs October 2015 – September 2016 with a min. session of 40,000
Based on year-over-year increase in overall number of reviews by Taiwan users on TripAdvisor, comparing October 2016 – September 2017 vs October 2015 – September 2016
 Based on total number of searches (unique sessions) on international destinations by Taiwan users by overall search traffic
 Based on total number of searches (unique sessions) on domestic destinations by Taiwan users, October 2016 – September 2017
 Based on year-over-year increase in unique sessions on domestic destinations by Taiwan users, comparing October 2016 – September 2017 vs October 2015 – September 2016 with a min. session of 40,000