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提升國內餐飲業轉型創新 李鎂司長行銷老店國際接軌

 

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餐飲服務業的永續經營與創新國際論壇,講師與貴賓左1中國生產力中心邱宏祥協理、左2三井餐飲事業集團黃奕瑞董事長、左3日本近又懷食料理鵜飼英幸專務、左4經濟部商業司李鎂司長、左5新加坡文東記私人有限公司程文華董事兼總經理、左6社團法人台灣連鎖加盟促進協會李日東理事長等。

 

為提升國內餐飲老店永續經營及創新服務,商業司近年推動多項促進產業計畫,例如「餐飲老店故事行銷計畫」、「餐飲科技應用推動計畫」等相關計畫,從臺灣的文化美食餐飲老店,到國民小吃美食「滷肉飯」,都是和國人生活上息息相關,也希望讓民間企業在政府扶植下更具競爭力,商業司李鎂司長指出,臺灣美食產業相當具優勢,結合店家美食及政府行銷支援,讓好的美食店家永續經營,再造榮景。此外,為了解餐飲產業需求,司長日前亦實際走訪店家,也讓政策在實際落實上更貼近民意。

經濟部商業司李鎂司長表示,臺灣美食國際馳名,包括CNN都專文報導,隨著餐飲環境競爭激烈,餐飲老店不僅要煮出一桌好菜,也要能說的一口好菜,更要能讓客人知道好菜的特色,且隨著消費者消費型態改變,業者正面臨著不求新求變就會被淘汰的市場,因此,特於30日辦理「餐飲服務業的永續經營與創新國際論壇」,邀請到新加坡文東記私人有限公司程文華董事兼總經理、日本近又懷食料理鵜飼英幸專務、三井餐飲事業集團黃奕瑞董事長及社團法人台灣連鎖加盟促進協會李日東理事長,來暢談如何運用企業文化、創新服務及品牌經營,協助業者打造創新的動能。

臺灣多元且兼容並蓄的餐飲美食文化,是最能突顯並吸引國外觀光來臺魅力的重要元素,經濟部商業司希望能透過「餐飲老店故事行銷」,協助餐飲老店導入數位科技工具,行銷臺灣餐飲老店品牌,走向國際市場,讓老店永續傳承,帶動餐飲老店邁向下一個百年。

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