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「台南好玩卡」正式公開亮相 一站整合食宿遊購行 智慧旅遊更聰明

2017110201 (1)
隨著旅遊市場進展和遊客消費行為的改變,讓旅客來到台南能有一個友善、便利、有趣且深度的智慧旅遊變得格外重要。「台南好玩卡」藉由行動商務作為銷售通路端點,規劃國際至國內均可便利購買的銷售平台,實踐自由行旅客「自由選擇,隨買即用」之即時智慧服務。除了平台適合讓旅客於行前規劃外,同時也顧及到手機消費的普及化,台南好玩卡專屬APP的開發,讓民眾可以透過手持智慧載具,即買即用,一機在手購買所需要之商品或行程,享受更輕鬆的旅遊型態.

因應智慧旅遊趨勢形成,除了提供交通運具串聯景點和旅宿等固定產品線外,更緊密結合行動商務並拓展各旅遊元件產品,提高跨產業資源整合的效益,一站整合的食宿遊購行等服務(商品)訂購平台,可以依據個人偏好、過往消費紀錄,結合地理資訊進行行程推薦,透過飯店即時庫存(觀光地區民宿首波陸續上線)及24Hr線上真人諮詢服務(Line@及平台線上客服),讓旅客在訂房及諮詢更即時,遊程規劃可以更聰明。

2017110201 (2)建構在文化底蘊深厚的台南,不論在職人體驗、產地之旅、城市美學及生態旅遊等多元旅遊型態展現上都有其內涵,而「台南好玩卡」提供自由行旅客高度彈性、客製化和分眾化且深入在地之行程,引領旅客品嚐府城經典美味、飽覽歷史建築、漫遊濱海生態、體驗宗教節慶及城市特色活動。台南在地文學大師葉石濤曾經說過:「台南,是一個適於做夢幹活、戀愛結婚、悠然過日子的好地方」,台南同時也是全台最多奉祀月老廟的城市,這次搶先登場的「戀愛的約會散策 序曲-台南好事成雙約會旅行套票」,便是蘊含這樣的浪漫文化而生。行程帶領著旅客在這座月老眷顧的古都、在老屋裡享受一份手作溫度的餐點、在日治時代的電影院看一部老電影、虔誠地和月老許願,感受愛情在心中逐漸發燙地過程,是個老少咸宜體驗專屬於台南老派約會的浪漫與慢活行程。也提供「月老走讀行程」自由加購,專人導覽帶領您走入月老的故事和台南廟宇文化。

2017110201 (3)台南好玩卡產品內容包羅萬象,包含觸及台南觀光景點之公車路線交通服務、古蹟景點門票、特色餐廳、商圈小吃、美食伴手禮、住宿以及導覽服務等觀光產業,代表著台南對國內外自由行旅客的貼心及誠摯邀請。此外,針對台南好玩卡實體卡更推出限定款,從在地設計師巧思看到台南的特色,透過建構「台南」和「虱目魚」、「芒果」符號流轉的美學,賦予旅客對台南城市思考、想像與玩味的空間。

台南觀旅局局長王時思表示,台南好玩卡不只是站在旅人的視角,亦是台南文化的體現,大台南37個行政區域、21個特色商圈,不論是(1)讓業者提前進入電子支付環境,減低使用貨幣所帶來的困擾;(2)預估旅客需求,更有效備貨掌握庫存。除了跨產業更跨縣市,一站註冊、多站服務,結合大數據應用,讓觀光人次跟在地消費產生鏈結,達到臺灣觀光產業永續營運之長效目標。

雄獅集團副總李正聰說:「目前市場上充斥過多的旅遊資訊,消費者在前端蒐集資料時,常常因過多的資訊而無法立即購買,進而到遊程體驗途中都有諸多不便。此次與台南市政府合作,推出台南好玩卡,希望能整合台南商品,一站購足消費者所需,透過台南好玩卡網站或APP,更彈性地預定行程,進階到旅遊3.0時代。

2018年正式全面上線,即日起至年底試營運期間,已陸續推出特色商品及服務,不論是台南美食節、城市音樂節、老派戀愛的約會散策等,將帶你感受府城時光,台南好玩卡,台南智慧城市旅遊的啟程,帶你體驗更智慧 (電子支付)、更便利(一站整合)、更聰明(即訂即用、即時庫存)、更窩心 (線上客服)的台南輕旅行。相關網站訊息,請上https://tainan.funcard.com.tw/

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A better way to eat more vegetables at VEGE CREEK

If there are any woes about living the modern lifestyle in an urban city, it’s probably the fact that we eat out too often and consume insufficient amounts of vegetables for nutrition intake.

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