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亞洲餐飲產業發展專家會議暨高峰論壇- 發現新南向餐飲商機 布局新南向潛力市場

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隨著新南向政策的推動,新南向國家的龐大市場潛力也成為我國餐飲業者開拓海外市場的主要目標之一,而業者在跨足海外市場前必須了解當地市場趨勢、文化、食品安全規範等議題,才能在跨足新南向市場時有更穩健的步伐,因此經濟部商業司與亞洲生產力組織(APO)合作,於106年11月7日、8日假集思台大會議中心辦理亞洲餐飲產業發展專家會議暨高峰論壇,並邀集印度、越南、泰國、馬來西亞、新加坡、日本、臺灣等國專家分享及探討各國餐飲發展現況及趨勢。

S_6959414588924.jpg  經濟部商業司李鎂司長於致詞時表示,臺灣是世界知名的美食王國,2015年美國有線電視新聞網(CNN)辦理全球10大美食旅遊票選,臺灣就奪得冠軍,而日本DeNA旅行社就20至87歲出國10次以上的日本民眾進行調查,海外旅遊食物和甜點最好吃的國家都是臺灣,可見臺灣的餐飲實力。而隨著新南向政策的推動,我們也要將臺灣美食推向新南向市場,為了讓我國餐飲業者了解市場概況,經濟部商業司首度與包含2/3以上新南向國家會員的亞洲生產力組織(APO)合作辦理亞洲餐飲產業發展專家會議暨高峰論壇,並邀請了印、馬、新、泰、越、日、臺專家及有相關展店經驗的業者進行演說及分享,希望能讓我國餐飲業者對各國的市場動向及規範有所瞭解,未來也才有機會搶占新南向國家華人與非華人市場,讓新南向市場成為我國餐飲版圖的延伸,成長的動力。

新南向國家有龐大的人口、高度的經濟成長及大規模的中產階級,造就了龐大的消費市場,是我國餐飲業者擴大經營版圖的潛在市場,在鼓勵業者向新南向國家發展同時,經濟部商業司亦將持續透過辦理國際論壇、交流媒合、參與國際展會、海外展店輔導等作為,與我國餐飲業者共同努力,加速業者開拓新南向市場進程,再造我國餐飲業的下一波成長。

 

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