Breaking
A350 joint livery with China Airlines and Airbus arriving in Taiwan in October CTS to host World Cup Final Night in front of Presidential Office Sunday TrendForce: VR market sees marginal growth in 2018; competition between Oculus and HTC in China to intensify Three-member Taiwan team heading to Prague for 40-day, 16,000-km Mongol Rally Taiwan launches digital library offering 3D models of heritage sites China Airlines presents new in-flight menu for passengers and summer holiday makers US State Department helps broaden remedial English teaching in Taiwan; outgoing AIT Director Moy honored FOOD TAIPEI 2018 attracts record 62,000 visitors, including 8,000 international buyers China Airlines to launch Kaohsiung-Hong Kong- Jakarta route in July Gov’t rolls out plans to save struggling tourist industry in southern Taiwan How about a Michelin-starred gastronomic experience in the sky with Mandarin Oriental, Taipei via Thai Airways? AIT unveils US$255 million new office complex in Taipei to enhance exchanges Driven by Apple and other smartwatch suppliers, demand for infrared optical components expected to grow stronger: TrendForce COMPUTEX 2018 kicks off new chapter of future technologies China Airlines protects the Earth with dual ISO certifications Making the most of miles SkyTeam introduces multi-airline award travel booking COMPUTEX 2018 joins major technology firms to seek new opportunities in blockchain applications Acer debuts first 15-inch convertible Chromebook, Predator Orion 5000 gaming desktops & 15-inch Swift 5 notebook among others 故宮5/26曬書節開跑 打造清明上河圖市集 AUO announces world’s highest resolution and full-color TFT driven micro-LED display technology New incentives for tourists: One-night free hotel accommodation for visitors traveling to Taitung, Tainan, Kaohsiung, Pingtung & Penghu COMPUTEX 2018: InnoVEX features six highlights and explores next blue-ocean opportunities 數位故宮揚名國際!台灣故宮榮獲AAM繆思獎、美國休士頓影展八大獎項 Discounts and free admissions offered to mark International Museum Day in Taiwan Formosa Int’l Hotels Corp announces strategic alliance with InterContinental Hotels Group Bring your cameras: Bigleaf hydrangeas are in season around Taiwan Not dull at all– Britshake offers a very British brunch and afternoon tea Going green in Taipei: Free coffee for cyclists at YouBike stations and free parking for electric scooters Amaroni’s Taipei sets to overturn Taiwan’s Italian tastes with hearty meals Regent Taipei to offer special packages to thank mothers this 2018 Mother’s Day Sowers Action sets fundraising record in Hong Kong’s Charity Golf Tournament — NT$2.6 million for poor children in need of education Cryptojacking tops attack toolkits, signaling massive threat to cyber & personal security Eye On Taiwan Media helps raise funds for Hong Kong’s charity group Sowers Action to aid underprivileged children Fulong International Sand Sculpture Festival: Underground artworks to be unveiled during the journey into the golden sands A better way to eat more vegetables at VEGE CREEK Emerging technologies like 5G, blockchain among key themes in COMPUTEX 2018 World’s third largest FASTENER TAIWAN 2018 sets new milestone Sea of white calla lilies at Taipei’s Zhuzihu promises a relaxing stay for visitors Lextar releases state-of-the-art adaptive driving beam LED headlight module system Acer teams up with major hospitals in Taiwan to provide cloud-based remote healthcare services Hip and trendy choices for the foodie souls along Taipei Metro Blue Line Supply chain hub for functional fashion opens to boost textile industry  Le Meridien Taipei to go dark to shine light on climate change with Earth Hour 2018 Taiwan’s own international music festival Looptopia coming this spring break Gov’t to roll out multi-language interpretation service for tourists Taiwan to take part in Hong Kong International Film & TV Market, film festival Don’t miss out on these newest starred Taipei Michelin restaurants World-class dancing fountain show in Bitan, New Taipei City a feast for the eyes 2018 Taipei International Bakery/Equipment Expo to open in Taipei along with three global competitions Greater Taipei’s new “All-Pass Ticket” offers commuters unlimited rides at NT$1,280 per month or NT$42 per day Looking for good food at reasonable prices? Here’s a full list of Michelin’s Bib Gourmand Selection; Taipei star guide available March 14 Apple snails a treat? Migrant workers contract rat lungworm after eating them uncooked Hong Kong’s designer handbag Chic by R&B sets sights on Taiwan as part of its global development strategy Forecast – Low temperatures around Taiwan later this week, warmer weather expected next Monday Late journalist-diplomat Joe Hung remembered as man of erudition and veracity Come and feast on Dominica’s art, food, jewelry all-in-one at Taipei’s Grand Hotel Million-dollar jobs on offer! Taiwan’s major carrier China Airlines recruiting 100 pilots in 2018 2018 Taiwan Lantern Festival kicks off in Chiayi — largest ever held in Taiwan TRA launches train ticket plus hotel package to boost Hualien tourism after fatal quake TrendForce: Mobile DRAM revenues hit new high of US$8 billion in 4Q17, but expected to grow slower in 1Q18 due to weaker demand Predicted rising price of toilet paper prompts shopping frenzy A pictorial glimpse of the Taipei Lantern Festival Back to work: What’s the best coffee to energize you? Things to do this weekend: Taipei Lantern Festival to kick off with dazzling lighting ceremony in Ximending Acer ITS’ smart parking meter solution takes home ‘Global ICT Excellence Award– Private Sector Excellence’ Taiwan’s Palace Museum tells us how ancient and modern meet Acer win 12 iF Design Awards in 2018 For a Shanghainese Chinese New Year, look no further from Shanghai Pavilion A yummy guide to Kinmen eateries as told by the nostalgic veterans Global smartphone market to remain weak in 2018: TrendForce Mandarin Oriental, Taipei ranked No 1 among top 10 luxury hotels in Taiwan: TripAdvisor Filipino caregiver among 10 people killed by powerful quake in Hualien Rescuers search for survivors as fresh quake rattles eastern Taiwan; 7 killed and 60 missing so far A walk through Dihua New Year Market Gov’t urged to be tough against people misusing boarding passes Blanket of snow covers Taiwan’s high mountains as cold snap kills 49 in a day Contaminated Malaysian durian coffee mix not imported to Taiwan: FDA Regent Taipei to present Japanese Kakiyasu beef; offer customers unique experience of Wagyu 150 local constestants to compete in 2018 Fishackathon Taipei for global final It’s better to walk briskly than aiming for a daily 10,000 steps: expert AIT co-sponsors 2018 Fu-Jen University Jazz Camp in Kinmen, New Taipei City Taiwan’s global trade competitiveness drops for sixth consecutive year: survey Hotels in Taiwan’s beach resort town Kenting see business downturn despite CNY holiday Stay warm: Weeklong cold snap arrives along with rain Tourism Bureau sees productive year ahead after its efforts to assist local industry Jiji railway line in central Taiwan set to be new tourist hotspot Yuck! Beware of the baked goods mixed with rotten eggs Early arrival of cherry blossoms to greet the Yangmingshan Flower Season in Taipei Must-see and must-eat places in “Lesser Kinmen” Kinmen, a sensory paradise for the tastebuds and the eye Strolling with eyes wide open, Kinmen is rich in aesthetic appeal and historical attractions It is all about AI robots: they can play the roles of sex partners and therapy, or cops to tackle crimes Taiwan axes 176 extra Lunar New Year flights from China, 50,000 passengers may be affected Taiwan’s CAL HQ awarded Diamond-rated green building; saves 23,000 kWh of power in 2017  Food safety makes up half of 2017 top ten consumer news: watchdog (Part 2) Dolores O’Riordan, The Cranberries lead singer, dies at 46 Food safety makes up half of 2017 top ten consumer news: watchdog (Part 1) Early arrival of Laomei Green Rock Troughs Cold snap kills close to 300 in Taiwan, warmer weather forecast Celine Dion to give two concerts in Taipei in July as part of her Live 2018 Asian tour Apple’s iOS 11.2.2 may slow iPhone performance by as much as 50% AIT to hold 2018 Fishackathon in Taipei and Kaohsiung for marine conservation The Place Taichung台中大毅老爺行旅 旅店中的美術館,美術館中的旅店 7月17日嶄新揭幕! 將帶旅人們探索台中這座城市的萬千風采! 市售多數標榜天然保養品竟是假天然? 侯佩岑化身大地女神 呼籲認清國際認證產品 給孩子真天然 買一罐就捐10元 做公益幫助罕病家庭 【2018新光三越中秋精選禮品】8/17~9/13限量預購 2018台灣美食展 桃園市「桃園客家海洋美食區」展區 展出道地濱海客家漁村風味! 8/10~13日台灣美食展 好料盡出 都在「美味食光」

全球最具代表性的美式餐廳 TGI FRIDAYS歡慶在台26週年! 2017年三大策略逆境突圍 穩坐美式餐飲龍頭地位

跳脫美式料理侷限 延續品牌經典、大玩創新風味

招牌炭烤豬肋排 年銷量達19萬個林書豪!

201711100001 (1)  美式餐飲龍頭品牌TGI FRIDAYS登台邁向第26週年!近年台灣餐飲市場競爭激烈,根據台灣連鎖暨加盟協會統計,近五年增加上千家餐廳,全台新品牌數可望創下歷年新高,資深品牌危機四伏,TGI FRIDAYS以三大策略成功逆境突圍,勇創亮眼表現!其中,全球知名的經典招牌-炭烤豬肋排,年銷量可堆疊出19萬個林書豪身高,成功創下熱銷佳績!

TGI FRIDAYS台灣營運資深副總裁李宏智進一步表示:「台灣餐飲市場龍爭虎鬥,各國創新品牌不斷進駐、搶占市場,加上消費者熱愛嚐鮮的特性,使得品牌在台經營相當挑戰。今年,是TGI FRIDAYS登台第26年,今年的總營業額預估能夠成長逾5%,自北軒餐飲集團2014年接手以來,邁向第3個年頭,能擁有這樣穩固成長的成績,真心感謝每一位喜愛與支持我們品牌的顧客!我們會繼續努力,以最創新的手法、將最經典道地的美式料理,提供給全台消費者!」

品牌越資深越挑戰 TGI FRIDAYS三大策略逆境突圍

總營業額成長超過5% 集團總營收上看10 穩坐美式餐飲龍頭地位!

TGI FRIDAYS自2014年由北軒餐飲集團承接代理經營權,與Texas Roadhouse成為北軒餐飲集團旗下兩大品牌,今年TGI FRIDAYS營收表現創下佳績,同店數來客數成長3.7%,預估今年的總營業額可成長達5%,為北軒餐飲集團奪下亮眼成績!Texas Roadhouse總營業額則成長9%,2017年北軒餐飲集團旗下兩大品牌總營業額上看10億元!兩大品牌的優異表現為北軒集團注入強心針,更計畫今年再引進一全新義式料理品牌-Amaroni’s,預計12月開幕,集團企業版圖持續擴張、捷報不斷!

201711100001 (2)

自北軒餐飲集團接手以來,持續致力喚起台灣TGI FRIDAYS員工們對品牌紅白血液的認同與向心力,在今年6月份,特別邀請到美式連鎖餐飲界傳奇教父-TGI FRIDAYS創辦執行長丹尼爾.史考金(Daniel R. Scoggin)親自來台,與台灣員工零距離互動交流、傳遞品牌文化與精神,創辦執行長丹尼爾.史考金(Daniel R. Scoggin)更稱讚台灣團隊表現優異有活力,充滿了FRIDAYS不可缺少的熱情特質!此外,源自於FRIDAYS的花式調酒文化也在今年創下佳績,台灣調酒師選手Vincent年僅20歲,再次代表台灣,於10月份參加世界盃花式調酒大賽,在冠軍賽中從9位各國選手脫穎而出,奪得世界盃第2名的優異成績!

 

近年來台灣餐飲市場龍爭虎鬥,根據台灣連鎖暨加盟協會統計,近五年內增加上千家餐廳,全台新品牌數可望創下歷年新高,可謂資深餐飲品牌最嚴峻的一年,即使大環境競爭激烈,TGI FRIDAYS仍以三大策略成功逆境突圍,勇創亮眼表現!

2017TGI FRIDAYS三大策略】

  • 菜色推陳出新:2017年持續致力研發各式新菜、不斷推陳出新,2月份推出【有義式小館】、5月份推出【WHAT’S NEW at FRIDAYS這夏玩新味】、8月份推出【家家酒】,成功創造市場話題,並提升消費者對品牌新鮮感!
  • 進軍零售通路:招牌菜之一BBQ豬肋排,首度進軍好市多Costco大賣場零售販售,自7月底正式試賣以來,廣受消費者喜愛!
  • 多元行銷搶市:運用網路直播趨勢,結合8月份【家家酒】新菜上市,邀請超人氣網路紅人合作,連續三場直播,總共創下高達23萬觀看人次,成功製造網路話題、引發熱烈討論!

展望2018年,TGI FRIDAYS預計再展2間分店,將規劃新型態店型,特別鎖定交通樞紐地段,打造小坪數店面,以優化菜單品項,來達到高坪效、高迴轉率之目標,預估總營業額可望再成長3%!

從經典到創新 跳脫美式料理侷限|五大明星菜色齊聚 熱潮再現

經典招牌炭烤豬肋排 一年銷量可堆疊出19萬個林書豪!

TGI FRIDAYS自1991年登台以來,每年持續致力研發新菜,保留經典熱銷菜色、結合季節性限定菜單,提供消費者豐富多元的新鮮選擇!其中,全球知名的經典招牌-炭烤豬肋排,一年銷量可堆疊等同19萬個知名籃球員林書豪身高!經典開胃菜-烤馬鈴薯皮,一年銷量則可堆疊出59座自由女神像!

在登台26週年之際,TGI FRIDAYS特別公布2017年五大明星菜色,自11月7日起至12月11日推出獨家限定優惠!

TGI FRIDAYS 2017年五大明星菜色】

  • 201711100001 (4)炭烤豬肋排,FRIDAYS最經典的招牌菜色,將整塊鮮嫩豬肋排,以FRIDYAS特別的烹調法慢火炭烤後,塗上特選的烤肉醬,再慢火烘烤。一口咬下散發層層肉香,搭配熱騰騰的現炸薯條與清爽的涼拌捲心菜,大幅滿足口腹之慾!
  • 星期五香烤半雞,將半隻鮮嫩雞,以紐奧良調味料及迷迭香等食材調味後,以FRIDAYS特別烹調法慢火炭烤,完整鎖住精華肉汁,酥脆表皮、多汁的鮮嫩肉質,再配上季節時蔬與寇比起司馬鈴薯泥,讓人食指大動、意猶未盡!
  • 肋眼牛排,精選肋眼牛排,以新鮮黑胡椒與特製香料調味後,精心炭烤至消費者指定的熟度,口感富有嚼勁、內層軟嫩多汁,散發濃郁的牛肉香氣!
  • 費特希尼鮮蝦雞肉寬麵,特別選用費特希尼義大利寬麵,搭配鮮嫩雞肉及鮮蝦,加入紐奧良調味料及香濃奶油一同拌炒,完美融合各式香氣,最後撒上帕米森起司與青蔥,風味更甚!
  • 加勒比海海鮮飯,將充滿咖哩風味的茉莉香米飯,加入雞肉、蝴蝶蝦、小管圈等食材大火拌炒後加入香菜,口口都能吃到不同層次風味!

 

與時俱進玩創意!歡慶登台26年 募集全台消費者共襄盛舉FRIDAYS嘉年華

集結新時代網路紅人力量 宣傳影片上線一周即突破13萬次觀看!

與時俱進玩創意!為歡慶TGI FRIDAYS登台26周年,將在11月11日舉辦FRIDAYS嘉年華活動,特別邀請三位知名網路紅人拍攝宣傳影片,集結網路紅人力量一同宣傳,募集全台26年來從未吃過FRIDAYS的消費者,熱情邀請52位消費者免費參加FRIDAYS嘉年華,宣傳影片上線一周即突破13萬次觀看人次,成功引發熱烈討論!

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