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天后Jolin與各路達人分享人生精彩秘訣 體力、專注力缺一不可 邀年輕世代一起喝白蘭氏鷄精 用健康邁向精彩下一步

2017111600012
天后蔡依林Jolin持續飲用白蘭氏鷄精超過9年,今年再度受邀擔任品牌大使,以全新品牌精神「邁向精彩下一步」分享人生精彩秘訣。Jolin表示,這些年來給她動力、支持她前進的健康夥伴就是白蘭氏鷄精,讓她可以保持體力和專注力,在工作上毫無保留全力以赴。白蘭氏全新電視廣告除了有Jolin的精彩故事,還有千禧世代的各路達人實現自我的心路歷程,另外也同步推出「邁向精彩下一步」網路活動,提供最高50萬元的精彩基金,讓白蘭氏鷄精助你勇敢追求心中所想。為了讓消費者認識鷄精的奧秘,白蘭氏行動健康加油站也以全新造型亮相,即日起巡迴全台各地,推廣鷄精所蘊含的大學問。

白蘭氏鷄精提升新陳代謝、體力、專注力 千禧世代最佳健康夥伴

白蘭氏北亞區營運長黃小琳表示,白蘭氏深耕保健食品超過180年,是許多人從小到大的健康夥伴。除了從原料、生產、到出廠超過500道嚴謹的製程與控管,品質令人信賴,白蘭氏鷄精也是業界唯一進行人體臨床研究的雞精,已累積發表44篇國際期刊科學實證證實其多重功效,能有效幫助促進新陳代謝、擁有更好的體力、提升專注力。

北亞區營運長黃小琳進一步表示,白蘭氏發現,新世代的年輕族群比以往更重視健康生活,尤其是全球經濟的新中堅力量─「千禧世代」,從生活中落實健康與幸福的理念,將健康生活看成理所當然的態度,和白蘭氏180多年來的核心價值正不謀而合;加上白蘭氏鷄精一直是許多千禧世代在人生努力的過程中,很重要的健康夥伴與助力,「邁向精彩下一步」的品牌精神,完整呈現出千禧世代勇於燃燒熱情、追求心中理想,以熱情和勇氣追求實現自我的可能性,相信這一系列的全新品牌活動,將可引起大家的共鳴,激起千禧世代為精彩未來而努力的動力。

品牌大使蔡依林 持續飲用白蘭氏鷄精 全力以赴「邁向精彩下一步」

2017111600010白蘭氏鷄精品牌大使蔡依林Jolin出道18年來逐漸蛻變成亞洲天后,為自己交出亮眼的成績單。過程中也和每位追求自我的千禧世代一樣,曾經因為旁人的批評和看衰而懷疑自己。但她不輕言放棄對自己的期待,持續付出努力,9年來更在白蘭氏鷄精的加持下,擁有更多體力和專注力。

蔡依林表示,為了實現自我,她選擇進入歌壇走一條和多數人不同的路。一路走來,她和一般人一樣也曾經迷失在別人的眼光和輿論中,但為了達成對自己的期望,她在阻礙中越挫越勇。過程中仰賴的不只是對於目標的堅持與努力不懈,「健康」更是一切的基礎,因此她持續飲用白蘭氏鷄精幫助提升新陳代謝、體力、和專注力,支持她朝自己定義的精彩人生邁進。

 

咖啡拉花達人、健身教練媽媽、上班族街舞團精彩故事 激勵千禧世代實現自我

勇於追求自我的真實故事,同樣發生在千禧世代的白蘭氏鷄精愛用者。咖啡拉花達人謝維晟原是一名咖啡門外漢,飲用白蘭氏鷄精,讓他下班後還有體力練習拉花,擁有更多專注力、集中精神提升拉花技巧,於2015年獲得東京世界拉花冠軍,並和同好一起開了咖啡店。

健身教練媽媽Annie曾在當個好媽媽與擁有自己事業的兩種身分中掙扎,在白蘭氏鷄精的加持下維持良好新陳代謝和體力,讓現在的她是專業健身教練,也是兼顧家庭、兩個孩子的母親,用兩種身分完整自己。

台中城市亨泰街舞團由一群熱愛街舞的上班族組成,即時面對工作與生活中各種壓力,仍持續精進舞技,補充白蘭氏鷄精讓他們有體力堅持下去,也能快速消除疲勞不影響隔天的工作,在今年代表台灣至德國參加世界霹靂舞大賽總決賽,向全世界展現永遠不滅的街舞魂。

白蘭氏行動車全新造型亮相 巡迴全台各地 推廣鷄精所蘊含的大學問

白蘭氏北亞區營運長黃小琳表示,消費者雖然對於白蘭氏鷄精都不陌生,但卻有些誤解和迷思,白蘭氏打造行動車,以「行動健康加油站」全新造型亮相,車內參觀可了解鷄精製程、科學實證,也能透過腦波檢測了解自己的體力和專注力,白蘭氏期望透過深入淺出的說明及寓教於樂的互動體驗,讓民眾更了解這一小瓶白蘭氏鷄精所蘊涵的深度內涵與獨特性,並且對健康知識及身體保健能有更多的認識,找出適合自己的保健方法,享受健康精彩的人生。

「白蘭氏鷄精X蔡依林 邁向精彩下一步」網站全新上線

另外,即日起至2017/12/15止,也可透過互動體驗,製作個人專屬精彩POSE及金句,並於個人臉書公開分享,就有機會抽精彩基金最高50萬元(1名)或白蘭氏鷄精半年份180瓶(10名),鼓舞更多人一起實現自我、邁向精彩。白蘭氏精彩基金以10萬元為基礎,依據參加活動的人數,每多一人參加增加10元,越多人參加獎金越高,最高上限50萬元。活動詳情請上網搜尋「精彩下一步」或點選http://www.brands-brain.com.tw/2017becquarter4/

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