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經濟部中小企業處舉辦「行動支付購物節」 一機在手,吃喝玩樂任我行

2017112501 (2)

行動支付在數位經濟時代已成趨勢,「嗶經濟」不僅帶動各行各業新商機,亦能提升民眾生活便利性。經濟部中小企業處本(24)日在台北車站大廳舉辦「行動支付購物節」熱鬧登場,行政院賴清德院長也親臨現場體驗,致詞時表示將帶領全民進入行動支付社會,目標在2025年,我國行動支付普及率能達到90%,讓民眾帶著一支手機就能行遍台灣。

據國際研究機構IDC 統計,2014~2017 年全球行動支付交易規模年均複合成長率(CAGR)有54.3%,2017 年將達1.09 兆美元。國內市場依據金管會統計,2017年8月底行動支付金額已達80多億元新台幣,全年可望破百億元大關,行動支付除了有龐大的市場價值之外,也漸漸的改變了我們的消費習慣。

2017112501 (1) 為了協助廣大的中小企業應用行動支付,擴大民眾行動支付體驗範圍,中小企業處辦理中小企業行動支付普及推升計畫,帶動無現金社會風潮,並於24~25日在台北車站大廳舉辦「行動支付購物節」系列活動,結合多家行動支付業者提供優惠方案,鼓勵民眾跨越初次使用障礙,吸引消費者實際體驗、感受便利並習慣使用,一同營造行動支付的整體氛圍,塑造民眾有感服務,帶動「嗶經濟」風行。

行政院院長賴清德表示,行動支付發展是政府的重點施政之一,期許行動支付可以深入臺灣每一個消費場域,創造更多有感服務體驗,使台灣成為行動支付社會。

為了強化產業間的交流整合、擴大行動支付普及應用,本次活動也結合場域業者、支付業者、電信業及金融業者,自主成立「行動支付應用服務聯盟」。聯盟會長也是中華電信董事長鄭優表示,產業發揮群體力量,集結各領域企業,與政府一同推動行動支付,希望激發行動應用風潮,讓我們的生活更輕鬆便利,帶動行動支付創新應用服務與商機,以達成無現金社會的目標!

「行動支付購物節」除了於大廳現場展售來自全國超過150家的各類在地特色產品,可以使用行動支付外,另外包含百貨商場的微風廣場、連鎖書店賣場的誠品生活、便利商店的萊爾富、交通運輸的臺灣大車隊等,也都是經濟部今年推動的行動支付示範場域,提供多元的行動支付工具及優惠措施。

已經可以預見,不久的將來,不論是食衣住行育樂各領域,只要一機在手,就能包辦生活大小事,完成所有交易,帶給民眾前所未有的快速、方便、安全支付新體驗。

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Asia’s Super 5-in-1 Food Expo opened on Wednesday, June 21, to showcase Taiwan’s well-integrated, diverse and highly competitive food industry. At the joint opening ceremony for the Food Expo, First Vice President of Honduras Ricardo Antonio Alvarez Arias highlighted the trade show’s importance in promoting food products from the Central American country such as coffee and other agricultural products. R.O.C. Vice President Chen Chien-jen introduced Alvarez as the first foreign leader to attend the opening ceremony of Food Expo.

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