Company targets PC enthusiasts and gamers in Europe, the United States and Southeast Asia
Computers are arguably the one piece of modern electronics that people cannot live without. Almost every household on the planet now own either a personal desktop computer (PC) or a Macintosh (Mac). Aside from the obvious software differences, one of the biggest contrast between PCs and Macs is the ability of PC owners to customize their hardware. Mac users tend to be stuck with what they bought.
Among the many who customize their own computers, there is a group who follow hardware modification like a religion: gamers. Some PC owners have also defined themselves as lovers of PC customization through the use of red, green and blue LED lights.
The leader of PC-casing modification is none other than Thermaltake. Currently, the company’s main target audience comes from PC enthusiasts and gamers in the United States, Germany, Russia, China and Australia.
But the company has also started to reach out to emerging economies such as India, Thailand and the Philippines over the last few years. This outreach has been accelerated by the Taiwan government’s “New Southbound Policy.” The policy aims to encourage the nation and its businesses to reach out and partner up with other Southeast Asian countries.
“We (Thermaltake) have earned lots of positive feedback at COMPUTEX throughout the years,” said Thermaltake CEO Kenny Lin. “Through the show, we successfully positioned Thermaltake as a leading brand in global case-modification (CaseMOD) community. And this year, we will still highlight the message ‘Game with your MOD,’ and hope to build a stronger brand image in the high-end gaming PCs industry.
Lin also announced that the company plans to increase the exhibition exposure of its products in the Middle East and Southern and Eastern Europe in the future.
On what the company will be doing as far as cementing its renowned reputation within the gaming industry, Lin said: “We’re currently running the 2017 Thermaltake CaseMOD Invitational Season 1. This is the third year of Thermaltake CaseMOD Invitational since 2015. We viewed the event itself as a strategy to reinforce our brand image and also leveraged it as crowdsourcing to generate new ideas from the community.”
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