The growth of global traditional commerce trading value is gradually slowing, though e-commerce has rapidly grown in the past several years. Consumers and enterprise procurers have begun to move from offline to online. For those who have managed successful branding for their brick and mortar stores, unavoidable trends include:
• Breaking traditional management logic
• Developing diverse channels and e-commerce
• Concretely promoting and aggregating O2O operations
According to a survey carried out by professional e-commerce media, “We are Social”, those accessing the web make up 50 percent of the population worldwide. Among that number, e-commerce sales make up seven percent of overall sales value, and the growth rate of people using the Internet is around ten percent. As the Internet reaches into the future with consumer consumption habits constantly changing, e-commerce sales will continue to grow at a fast pace.
The 3rd E-commerce Expo Asia has incorporated several new elements this year. A seven-themed exhibit includes, Cross Border & E-tailing, Social Media & Digital Marketing, Mobile Commerce, Logistics, FinTech, Big Data and e-commerce Startups. There are additional hosted events as well, and invitations issued to welcome domestic and foreign enterprises to attend. Chinese Non-Store Retailer Association is also holding an O2O e-commerce immersive event at the show, in hopes of allowing more local and international attendees to understand how e-commerce works through a hands-on experience.
The “DATE Summit,” held throughout the duration of the expo, will invite around 20 leaders in the digital enterprises from all over the world, delving into six focus issues:
1. E-commerce Trends 2. Cross border 3. Branding 4. Social media 5. Mobile 6. AI
They will announce the newest worldwide e-commerce trends and applications. Also, the “E-commerce Seminar” will see representative enterprises share their e-commerce solutions and successful case studies. “E-commerce Salon” will invite Indonesia-based e-commerce platform “Blibli,” e-commerce aggregator “AsiaCommerce”, and Japan’s “Rakuten” to offer their insights into the e-commerce market, allowing Taiwanese operators to understand the challenges and huge business opportunities in entering the foreign e-commerce industry. Also on the agenda is a “B2B Matchmaking Meeting,” where procurement meetings between buyers and enterprises from Southeast Asia will be facilitated, helping businesses get the leg-up in developing Southeast Asia’s “blue ocean market.”
全球傳統商業交易金額成長逐漸放緩，零售電子商務近年卻呈現快速發展趨勢，消費者及企業採購商開始從線下移往線上(Offline to Online)，對於在實體通路經營有成的品牌商而言，打破原有經營邏輯、發展多元通路及電商，與實體推廣整合(O2O)拓銷是勢在必行的趨勢。 根據專業電商媒體we are social調查指出，目前全球上網人口已占總人口50%，其中在電商零售額占整體零售額7%，上網人口年成長率約10%，因此隨著未來網路滲透率的提高及消費者消費習慣的改變，電商零售勢必將持續大幅成長。