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新光三越超市獨家「2017農委會評選臺灣米達人冠軍禮盒」

20171227001 (3)

新光三越超市長期致力開發臺灣在地農產,近年來成功為諸多臺灣小農與農企業創造全新的推廣機會,並透過全臺13家新光三越超市建構優質平台,落實從產地到餐桌的理想,特別在超市升級為美麗市場後更深化農產品產地直送特色。

20171227001 (1)近年來斗南鎮農會越光米新米預購直送成為業者學習連動產地的典範,更創造消費者重視臺灣優質稻米的重要議題,因有此良好基礎,新光三越主動與農委會農糧署溝通,期待能為臺灣稻米產業貢獻一份心力,因此促成本次獨家推廣的機會。農糧署自2004年起辦理「全國稻米品質競賽」引導農民種植高品質稻米,2017年為直接鼓勵努力精進栽培品質及重視稻米安全之優秀農友,採個人賽方式辦理首屆「臺灣稻米達人冠軍賽」,全臺計有63個鄉鎮,超過500位農友參賽,本次競賽特別強調參賽稻米安心、安全、溯源的高品質形象,參加「臺灣好米組」之農友需取得農產品生產追溯條碼(QR-CODE)、產銷履歷或有機轉型期驗證,由源頭建構農業安全體系,讓消費者更安心。

 

此次除了「臺灣稻米達人冠軍賽」三位農友所組成的禮盒外,新光三越更納入「臺灣精饌米冠軍賽」優勝得主「斗南鎮農會CAS越光米」300克分享包共同推薦,總價值超過1,588元的禮盒,新光三越超市以999元予以推廣,全台13家超市共限量600盒,2018/1/12到2/1全台獨家預購,2/9開始提貨。

 

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