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CTS to host World Cup Final Night in front of Presidential Office Sunday TrendForce: VR market sees marginal growth in 2018; competition between Oculus and HTC in China to intensify Three-member Taiwan team heading to Prague for 40-day, 16,000-km Mongol Rally Taiwan launches digital library offering 3D models of heritage sites China Airlines presents new in-flight menu for passengers and summer holiday makers US State Department helps broaden remedial English teaching in Taiwan; outgoing AIT Director Moy honored FOOD TAIPEI 2018 attracts record 62,000 visitors, including 8,000 international buyers China Airlines to launch Kaohsiung-Hong Kong- Jakarta route in July Gov’t rolls out plans to save struggling tourist industry in southern Taiwan How about a Michelin-starred gastronomic experience in the sky with Mandarin Oriental, Taipei via Thai Airways? AIT unveils US$255 million new office complex in Taipei to enhance exchanges Driven by Apple and other smartwatch suppliers, demand for infrared optical components expected to grow stronger: TrendForce COMPUTEX 2018 kicks off new chapter of future technologies China Airlines protects the Earth with dual ISO certifications Making the most of miles SkyTeam introduces multi-airline award travel booking COMPUTEX 2018 joins major technology firms to seek new opportunities in blockchain applications Acer debuts first 15-inch convertible Chromebook, Predator Orion 5000 gaming desktops & 15-inch Swift 5 notebook among others 故宮5/26曬書節開跑 打造清明上河圖市集 AUO announces world’s highest resolution and full-color TFT driven micro-LED display technology New incentives for tourists: One-night free hotel accommodation for visitors traveling to Taitung, Tainan, Kaohsiung, Pingtung & Penghu COMPUTEX 2018: InnoVEX features six highlights and explores next blue-ocean opportunities 數位故宮揚名國際!台灣故宮榮獲AAM繆思獎、美國休士頓影展八大獎項 Discounts and free admissions offered to mark International Museum Day in Taiwan Formosa Int’l Hotels Corp announces strategic alliance with InterContinental Hotels Group Bring your cameras: Bigleaf hydrangeas are in season around Taiwan Not dull at all– Britshake offers a very British brunch and afternoon tea Going green in Taipei: Free coffee for cyclists at YouBike stations and free parking for electric scooters Amaroni’s Taipei sets to overturn Taiwan’s Italian tastes with hearty meals Regent Taipei to offer special packages to thank mothers this 2018 Mother’s Day Sowers Action sets fundraising record in Hong Kong’s Charity Golf Tournament — NT$2.6 million for poor children in need of education Cryptojacking tops attack toolkits, signaling massive threat to cyber & personal security Eye On Taiwan Media helps raise funds for Hong Kong’s charity group Sowers Action to aid underprivileged children Fulong International Sand Sculpture Festival: Underground artworks to be unveiled during the journey into the golden sands A better way to eat more vegetables at VEGE CREEK Emerging technologies like 5G, blockchain among key themes in COMPUTEX 2018 World’s third largest FASTENER TAIWAN 2018 sets new milestone Sea of white calla lilies at Taipei’s Zhuzihu promises a relaxing stay for visitors Lextar releases state-of-the-art adaptive driving beam LED headlight module system Acer teams up with major hospitals in Taiwan to provide cloud-based remote healthcare services Hip and trendy choices for the foodie souls along Taipei Metro Blue Line Supply chain hub for functional fashion opens to boost textile industry  Le Meridien Taipei to go dark to shine light on climate change with Earth Hour 2018 Taiwan’s own international music festival Looptopia coming this spring break Gov’t to roll out multi-language interpretation service for tourists Taiwan to take part in Hong Kong International Film & TV Market, film festival Don’t miss out on these newest starred Taipei Michelin restaurants World-class dancing fountain show in Bitan, New Taipei City a feast for the eyes 2018 Taipei International Bakery/Equipment Expo to open in Taipei along with three global competitions Greater Taipei’s new “All-Pass Ticket” offers commuters unlimited rides at NT$1,280 per month or NT$42 per day Looking for good food at reasonable prices? Here’s a full list of Michelin’s Bib Gourmand Selection; Taipei star guide available March 14 Apple snails a treat? Migrant workers contract rat lungworm after eating them uncooked Hong Kong’s designer handbag Chic by R&B sets sights on Taiwan as part of its global development strategy Forecast – Low temperatures around Taiwan later this week, warmer weather expected next Monday Late journalist-diplomat Joe Hung remembered as man of erudition and veracity Come and feast on Dominica’s art, food, jewelry all-in-one at Taipei’s Grand Hotel Million-dollar jobs on offer! Taiwan’s major carrier China Airlines recruiting 100 pilots in 2018 2018 Taiwan Lantern Festival kicks off in Chiayi — largest ever held in Taiwan TRA launches train ticket plus hotel package to boost Hualien tourism after fatal quake TrendForce: Mobile DRAM revenues hit new high of US$8 billion in 4Q17, but expected to grow slower in 1Q18 due to weaker demand Predicted rising price of toilet paper prompts shopping frenzy A pictorial glimpse of the Taipei Lantern Festival Back to work: What’s the best coffee to energize you? Things to do this weekend: Taipei Lantern Festival to kick off with dazzling lighting ceremony in Ximending Acer ITS’ smart parking meter solution takes home ‘Global ICT Excellence Award– Private Sector Excellence’ Taiwan’s Palace Museum tells us how ancient and modern meet Acer win 12 iF Design Awards in 2018 For a Shanghainese Chinese New Year, look no further from Shanghai Pavilion A yummy guide to Kinmen eateries as told by the nostalgic veterans Global smartphone market to remain weak in 2018: TrendForce Mandarin Oriental, Taipei ranked No 1 among top 10 luxury hotels in Taiwan: TripAdvisor Filipino caregiver among 10 people killed by powerful quake in Hualien Rescuers search for survivors as fresh quake rattles eastern Taiwan; 7 killed and 60 missing so far A walk through Dihua New Year Market Gov’t urged to be tough against people misusing boarding passes Blanket of snow covers Taiwan’s high mountains as cold snap kills 49 in a day Contaminated Malaysian durian coffee mix not imported to Taiwan: FDA Regent Taipei to present Japanese Kakiyasu beef; offer customers unique experience of Wagyu 150 local constestants to compete in 2018 Fishackathon Taipei for global final It’s better to walk briskly than aiming for a daily 10,000 steps: expert AIT co-sponsors 2018 Fu-Jen University Jazz Camp in Kinmen, New Taipei City Taiwan’s global trade competitiveness drops for sixth consecutive year: survey Hotels in Taiwan’s beach resort town Kenting see business downturn despite CNY holiday Stay warm: Weeklong cold snap arrives along with rain Tourism Bureau sees productive year ahead after its efforts to assist local industry Jiji railway line in central Taiwan set to be new tourist hotspot Yuck! Beware of the baked goods mixed with rotten eggs Early arrival of cherry blossoms to greet the Yangmingshan Flower Season in Taipei Must-see and must-eat places in “Lesser Kinmen” Kinmen, a sensory paradise for the tastebuds and the eye Strolling with eyes wide open, Kinmen is rich in aesthetic appeal and historical attractions It is all about AI robots: they can play the roles of sex partners and therapy, or cops to tackle crimes Taiwan axes 176 extra Lunar New Year flights from China, 50,000 passengers may be affected Taiwan’s CAL HQ awarded Diamond-rated green building; saves 23,000 kWh of power in 2017  Food safety makes up half of 2017 top ten consumer news: watchdog (Part 2) Dolores O’Riordan, The Cranberries lead singer, dies at 46 Food safety makes up half of 2017 top ten consumer news: watchdog (Part 1) Early arrival of Laomei Green Rock Troughs Cold snap kills close to 300 in Taiwan, warmer weather forecast Celine Dion to give two concerts in Taipei in July as part of her Live 2018 Asian tour Apple’s iOS 11.2.2 may slow iPhone performance by as much as 50% AIT to hold 2018 Fishackathon in Taipei and Kaohsiung for marine conservation 賭局版超能英雄聯盟 華麗超能力與賭場競技交織高潮 【神佈局】重金打造超能賭徒潛意識世界、視效瑰麗歎為觀止 茶湯會獨家推出Line Friends系列聯名造型品 今夏限定創意冠軍茶 體驗全新口感 首創手搖茶飲全方位多元支付 「逼」一下 輕鬆付 13年經營有成 深耕台灣 拓展全世界 引領茶飲風潮 2018年海峽兩岸台北夏季旅展盡在《台北福華》 住宿券最低3.5折起 【盛夏沁涼新食光】消暑活動 冰雪美食、降溫飲品沁涼上市 消費滿額還送NT$3,000 五星主廚精選百元料理 食在輕鬆 圓山搶攻暑期外食市場 滿足精打細算的挑剔味蕾

台灣觀光協會61歲生日快樂 慶祝茶會冠蓋雲集 2018 ITF台北國際旅展移師南港展覽館 與全球最大柏林旅展看齊

201712270006 (1)台灣觀光協會今年成立屆滿61週年!特於今日在台北國賓大飯店舉辦61週年慶祝茶會,由葉菊蘭會長主持,與數百位觀光產業菁英代表共襄盛舉,回溯這一年的推廣成績。年會中邀請到行政院院長賴清德、交通部部長賀陳旦、行政院發言人徐國勇、交通部觀光局局長周永暉等人蒞臨,嘉勉協會長期擔任政府與民間的觀光橋梁,積極配合開拓南向市場的努力。

台灣觀光協會成立於民國45年,是台灣第一個獲得許可設立的民間觀光事業機構,目前有會員約500個,包含旅行業、一般旅館業、觀光旅館業、航空業、運輸業、遊樂園業、藝品業等觀光產業各層面。會長葉菊蘭在慶祝茶會上,特別感謝協會前輩、交通部觀光局、觀光產業及各界的協助,讓台灣觀光協會在今年交出漂亮的成績單。

葉菊蘭會長自今年甫上任後,積極結合過去從政的資源、人脈及經驗,致力於凝聚台灣的觀光資源,建立觀光產業與政府溝通的平台,推動跨部會及跨域合作關係。如台灣觀光協會和觀光局、外貿協會組成三長會議,自三月起不定期針對國內外會展及推廣行銷台灣的相關議題,及時討論甚至研擬辦法。同時也與僑委會及國籍航空、旅行社合作,配合新南向政策,推出「台商員工來台獎勵旅遊」專案。此外,台灣觀光協會帶團赴東南亞國家推廣,也積極拜會當地僑委會、台商總會,力邀台商到台灣舉辦獎勵旅遊。協會也和客委會合作推動「浪漫台三線」計畫,一同赴日本各大旅行社拜會,用當面宣傳、說明和舉辦商談會的方式,介紹「浪漫台三線」旅遊產品,讓日本旅遊界進一步了解旅遊資源的豐富和多樣化。

葉會長更親自走訪德國柏林旅展、日本東京旅展、越南旅展等國際旅遊展覽,致力於海外推廣領域求新求變。在德國柏林旅展上,台灣館以生態旅遊為主的品牌意象打造展攤風格,成功以3支觀光影片獲得ITB四個獎項。在東京旅展上,台灣館也用和過去不同的科技感設計融合「台灣味」,打敗大會其他2,130個展攤,榮獲一等賞。此外,其他國際性的旅展也憑藉創意、創新一舉拿下無數獎項,替台灣爭取榮耀,讓台灣在國際展覽上大放異彩。

行政院院長賴清德表示,去年台灣觀光產值達到820億台幣,雖然陸客減少,但藉由政府的新南向政策及對國際各市場的推廣,今年千萬來台旅客數字已達標,觀光成果豐碩。行政院會全力支持台灣觀光發展,以優厚的資源深化旅遊環境,提升台灣觀光的安全及品質。

交通部部長賀陳旦指出,台灣觀光市場的轉型,產品必須逐漸朝向多元、高品質的方向包裝,才能讓國際旅客一訪再訪,永續經營台灣觀光 。

會長表示,今年10月為止,東南亞國家旅客來台人次成長幅度高達34%,韓國來台遊客也已經衝破84萬人次,比去年同期成長20%,歐美市場也有8-12%的成長,可見政府及觀光業者的努力成果!另由台灣觀光協會主辦的兩大展覽,「台灣美食展」及「ITF台北國際旅展」,在展覽內容的多元化及觀展品質的提升下,今年的觀展人數再創新高。「ITF台北國際旅展」也確定於明年移師南港展覽館,並將致力規劃更專業、更具吸引力的國際旅遊交易平台,讓ITF向全球最大的柏林旅展看齊,讓台灣更被世界注意。葉會長指出,台灣觀光協會持續經營兩岸觀光,開拓大陸市場,也將持續邀請陸方共同主辦明年的海峽兩岸台北旅展,期盼讓全世界見的美好。

觀光形象的塑造就像培養一個品牌,需凝聚官方與產業界的共識,才能充分發揮品牌形象。台灣觀光協會已取得交通部觀光局107年度「組團參加國際旅展委託案」及「國際觀光行銷推廣業務委託案」之委辦資格,並規劃在下一個年度努力在國際舞台上展現更具質感的台灣觀光形象。同時,扮演文化、觀光、外交等跨平台角色,讓官方單位在遇到有所限制之處時,發揮外交功能並致力作為業界與政府間的重要橋梁,讓台灣的觀光軟實力更具競爭力,也更吸引國際的目光,把台灣行銷到世界,讓世界走進台灣。

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